Something being missed a bit in the coverage of Ryanair's shift to "100% digital" boarding (which it's not) is that they are actually limiting other digital formats and favouring only their app for access to passes, which isn't a neutral utility but a data collecting e-commerce machine.

On Ireland AM last week giving my take on how "social media" is becoming less of the former and more of the latter, and why that's leading platforms to make (desperate) bets on AI-generated content.

You can catch the full segment here: play.virginmediatelevision.ie/watch/vod/53...