Sorry if it's somehow read that way, the character limit is doing me no favors. Re: first drafts, agreed, pretty insane. I hope your cat feels better soon.

I also think that we could perhaps distinguish between the different uses of GenAI as a scientific community. Much like with the replication discourse, I think more nuance is needed.

Yet as an AE and in my other roles, I see plenty of researchers who are "priced out" of professional copyediting services, and not surprisingly might be excited about the editing help they can get via GenAI. I don't think they shall feel guilty about this (see, I am doing the validating here ;))

I also do not like to use it for edits of my own texts, as I have the advantage of completing my studies in the English-speaking world and living in an English-speaking environment. Of course it is a personal choice.

I see plenty wrong in the stats that were shared in the original post. For instance, it is equally inconceivable to me that a researcher would outsource thoughtful literature analysis to a commercial LLM.

As this is a "subtweet" (odd), I'll respond here. A response to an open social media thread of a scientist that one admires is participating in a conversation, not a "search for validation" or "censorship of the feed" or however else it can be misconstrued.

Using AI for iterative editing of academic texts evens out the playing field for non-native speakers. People describing how they "craft perfect sentences" often forget that they have a leg up due to being able to work in their native language. Nothing wrong with using AI for text editing, IMHO.

Please do share a few of your favorites? :)

I am interested in all things epistemology and philosophy of science 📚, as well as open science practices, and their adoption in academic consumer research and beyond. I am excited to be on this platform, and learn about the cool work that others do in my and related fields! The end 😀 8/8

I also look at the widely adopted statistical techniques and data analysis practices in the field: www.sciencedirect.com/science/arti... The insights we produce for policy makers and organizations are only as good as the methods 🔬 used in generating these insights 7/

Beyond these projects, I am also passionate about marketing research methodology itself, be it for industry of academic research. I look for ways to improve quantitative consumer research techniques, for instance survey methods ❓: www.sciencedirect.com/science/arti... 6/

In another recent project, we worked with a European Aquarium to test consumers' memories 💭 of VR experiences: www.sciencedirect.com/science/arti... (This link is cool because you can watch a video abstract instead of reading!) 5/

I really enjoy working in real world settings. For example, my team collaborated with a famous Scottish heritage site 🏰 and an immersive technology studio in a project where we investigated the effects of 3D vs. 2D visuals in VR: www.journalofadvertisingresearch.com/content/64/3... 4/

My coauthors and I looked at including olfactory cues (smells 👃) into VR experiences developed by different brands, and how it impacts users' immersion, as well as attitudes and behaviors towards the brand: www.sciencedirect.com/science/arti... 3/

For example, in one of my studies I looked at contrast and symmetry in Instagram posts by brands, and how these features drive consumer's likes and comments based on their perceptions: doi.org/10.1108/EJM-... Lately though, I have been looking closely at Virtual Reality (VR) 🕹️ 2/