@digidaymedia.bsky.social
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wrote about rising YouTube ad spend by brands with @krystalscanlon.bsky.social on @digidaymedia.bsky.social
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digiday.com/marketing/go...
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
YouTube is benefitting from prevailing winds propelling marketers toward brand spending.
digiday.com
July 16, 2025 at 4:59 PM
wrote about rising YouTube ad spend by brands with @krystalscanlon.bsky.social on @digidaymedia.bsky.social
digiday.com/marketing/go...
digiday.com/marketing/go...
There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment.
Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices
CTV ad spend is growing, but media buyers have difficulty in justifying the growing costs due to lack of transparency.
digiday.com
July 22, 2025 at 7:19 PM
There are still numerous sticking points to resolve in CTV if marketers are to feel they’re receiving value for their investment.
Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus.
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus,
digiday.com
July 10, 2025 at 8:23 PM
Condé Nast and Hearst have signed multi-year agreements with Amazon to license their content for use in its AI shopping assistant Rufus.
After just over two years at X, CEO Linda Yaccarino is stepping down from the role. Her departure marks the end of two tumultuous years at the platform, whereby for a lot of her earlier tenure, the industry wondered how much power she truly had, working for X owner, billionaire Elon Musk.
Questions swirl after X CEO Linda Yaccarino departs from the platform
Yaccarino is stepping down from the role, marking the end of two tumultuous years at the platform where she worked with Elon Musk.
digiday.com
July 9, 2025 at 6:16 PM
After just over two years at X, CEO Linda Yaccarino is stepping down from the role. Her departure marks the end of two tumultuous years at the platform, whereby for a lot of her earlier tenure, the industry wondered how much power she truly had, working for X owner, billionaire Elon Musk.
Global regulatory scrutiny is shifting from Google's ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
Generative AI, not ad tech, is the new antitrust battleground for Google
The latest EU complaint from independent publishers marks the third potential major antitrust battle currently facing Google.
digiday.com
July 8, 2025 at 7:44 PM
Global regulatory scrutiny is shifting from Google's ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.
Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.
In the age of AI Overviews, Tripadvisor wants to be the destination
Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming.
digiday.com
July 1, 2025 at 4:51 PM
Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.
Reposted
back in the saddle at @digidaymedia.bsky.social after a week in porto, with a piece on billboards activated by humidity and rising temperatures digiday.com/marketing/sp...
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.
digiday.com
June 23, 2025 at 8:06 PM
back in the saddle at @digidaymedia.bsky.social after a week in porto, with a piece on billboards activated by humidity and rising temperatures digiday.com/marketing/sp...
Reposted
busy week in which I very responsibly but very boringly stopped writing a “FTC won’t let me be” headline before I could be tempted to put it into the @digidaymedia.bsky.social cms digiday.com/media-buying...
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
digiday.com
June 28, 2025 at 4:58 PM
busy week in which I very responsibly but very boringly stopped writing a “FTC won’t let me be” headline before I could be tempted to put it into the @digidaymedia.bsky.social cms digiday.com/media-buying...
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.
Some saw fewer new advertisers and lower ad spend this Pride month compared to last year. digiday.com/media/lgbtq-...
Some saw fewer new advertisers and lower ad spend this Pride month compared to last year. digiday.com/media/lgbtq-...
LGBTQ+ publishers grapple with a Pride Month ad spend slowdown
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.
digiday.com
June 24, 2025 at 7:05 PM
LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.
Some saw fewer new advertisers and lower ad spend this Pride month compared to last year. digiday.com/media/lgbtq-...
Some saw fewer new advertisers and lower ad spend this Pride month compared to last year. digiday.com/media/lgbtq-...
Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.
Why there's a CPM slump in a growing CTV market
Midway through the year, ad execs say CPMs are down. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.
digiday.com
June 24, 2025 at 7:05 PM
Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
eMarketer forecasts that AI search ad spend will grow exponentially in the coming years, but its overall share of search will be small.
digiday.com
June 23, 2025 at 7:12 PM
Digital ad spend is plateauing, with growth rates slowing considerably between now and 2028, especially when compared to the boom times such as the immediate post-pandemic era.
Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.
Spotify’s video podcast program draws praise from creators — and skepticism from networks
Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.
digiday.com
June 23, 2025 at 7:11 PM
Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.
The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, fixing old systems, pushing for integration – but it wasn’t happening fast enough.
Some WPP clients see a risk in Mark Read’s exit, others see a reset
CMOs don’t view agency instability the way the industry does. For them, it’s less about leadership headlines and more about leverage.
digiday.com
June 12, 2025 at 5:08 PM
The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, fixing old systems, pushing for integration – but it wasn’t happening fast enough.
The WPP board’s next move is less about succession than direction. We offer five options it might look at.
Why these five possible candidates could take over for outgoing WPP CEO Mark Read
The WPP board’s next move is less about succession than direction. We offer four options it might look at.
digiday.com
June 11, 2025 at 5:03 PM
The WPP board’s next move is less about succession than direction. We offer five options it might look at.
SEO and editorial strategies are evolving to prioritize the categories, styles and content formats driving click-throughs in AI and search engines.
Lifestyle publishers rewrite the SEO playbook for AI-driven search
SEO and editorial strategies are evolving to prioritize the categories, styles and content formats driving click-throughs in AI and search.
digiday.com
June 9, 2025 at 6:19 PM
SEO and editorial strategies are evolving to prioritize the categories, styles and content formats driving click-throughs in AI and search engines.
AI will dominate Cannes Lions for the third year running, but marketers now want results — not just hype. #canneslions
AI talk returns to Cannes — but marketers want practicality over pontification
At Cannes Lions 2025, AI remains a top topic, but marketers are prioritizing real-world use cases, ROI, and impact over hype.
digiday.com
June 9, 2025 at 6:19 PM
AI will dominate Cannes Lions for the third year running, but marketers now want results — not just hype. #canneslions
More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs).
Agency-SSP partnerships are growing more common – and blurring programmatic's old dividing lines
Agencies and SSPs are pairing up for partnership deals, driven by demand for premium inventory and greater transparency.
digiday.com
June 5, 2025 at 5:18 PM
More media agencies are attempting to go around traditional ad tech gatekeepers to strike their own deals with supply-side platforms (SSPs).
The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem.
The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’
Will Doherty, svp of inventory development, teases launch at IAB Tech Lab Summit, claiming 90% of Deal IDs are ‘effectively failed’.
digiday.com
June 5, 2025 at 5:16 PM
The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem.
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance.
IAB Tech Lab unveils plans to bolster publisher monetization in the AI era
LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging programmatic challenges.
digiday.com
June 4, 2025 at 6:00 PM
IAB Tech Lab has used its annual summit to announce two major initiatives aimed at modernizing digital advertising infrastructure and content governance.
TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too.
TikTok insists to advertisers that it's a full-funnel platform, not just an entertainment app
At this year’s TikTok World, the platform’s annual global ad product summit, TikTok revealed new products to entice advertisers.
digiday.com
June 3, 2025 at 7:27 PM
TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too.
As the ad industry returns to the rosé-soaked Riviera for #CannesLions, agencies are navigating economic uncertainty.
'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty
As the ad industry returns to the Riviera for Cannes Lions, agencies are navigating economic uncertainty and immigration challenges.
digiday.com
June 3, 2025 at 7:27 PM
As the ad industry returns to the rosé-soaked Riviera for #CannesLions, agencies are navigating economic uncertainty.
It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon.
Amazon and The New York Times’ AI deal signals a new wave of publisher partnerships
The New York Times has signaled in its agreement with Amazon that it’s open to an AI licensing deal — if the terms are right.
digiday.com
June 2, 2025 at 7:21 PM
It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google — and definitely not with OpenAI or Microsoft — but with Amazon.
As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.
Pride, but no budget: LGBTQ+ creators hit by ad spend drop
As brands pull back their spending on Pride Month marketing initiatives, LGBTQ+ creators are seeing their brand deals dwindle.
digiday.com
June 2, 2025 at 7:21 PM
As advertisers curb their Pride marketing, some LGBTQ+ influencers are seeing their brand partnerships for June’s Pride Month dwindle to almost nothing.
LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI.
LinkedIn courts creators — and advertisers — with new performance metrics
Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.
digiday.com
May 29, 2025 at 7:37 PM
LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI.
Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?
The winners and losers of Google’s AI Mode
Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?
digiday.com
May 29, 2025 at 7:37 PM
Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?