If your interactions with your advertising folks are no different than talking with accounting or finance teams, you are so screwed. (No offense to accounting and finance, I'm just saying)

I am training as many as clients as I can. Big and established clients can't afford to hear this, but small and medium companies can.

The thing about saying something is that it cannot be unheard. Sure, people can ignore or forget it but sooner or later, they hear it.

I am listening.

Right now, marketers and advertising folks will say anything to get what they want, and nope, they won't call or even text you the next day. You won't hear from them until they need another sales hit.

And brands wonder why people don't trust them.

Happy Friday!!

"Creative standard"

This is not a brand guide or standard, it is bigger than that.

And guess what, a creative director sets, guides and enforces the creative standard.

"Creative standard"

I disagree and stand as firmly on this:

Creativity is not a skill, it is a talent. Not everyone can be taught to draw or write or sing or perform at the highest levels. Creativity is the opposite of patterns. Creativity ruins chess because it pushes against patterns.

I'm done.

Simple.

Creating conditions is like planting, you clearing the ground and working the soil does not teach the seed to grow, it helps it to be what it is.

Managing the conditions allow people to be as creative as they can be. It doesn't show them how to be creative, it lets them grow.

You cannot teach what you cannot explain or quantify.

This doesn't mean we cannot learn to recognize and appreciate creativity - that's different. And becoming better at recognizing and appreciating creativity should be the goal for many.

It always surprises me when people post on "social media," but do not interact with comments to their post. What part of social do they not get?

I respect that a person has taken the time to comment, even when we disagree.

Oh, thank you so very much! It does matter, a lot.

It is great that you are not with me 100%. Hey, I'm not with myself all the time. I speak my mind and some of the things we in advertising whisper to each other.

Why be on social media and not say something worth saying.

3:00am and I had to give my team a 20 minute nap. I am shocked that I am still okay.

The ride home is going to be interesting.

I am starting today off grateful but somewhere around hour 16 or 17, I might need a hug!

We are locking in 110 University of South Carolina students for the Createathon beginning at 1:00pm Friday and ending after 4:00pm Saturday!

I'm too old for this!

sc.edu/study/colleg...