@dereklwalker.bsky.social
Happy Thanksgiving to those who celebrate!
November 27, 2025 at 4:48 PM
Happy Thanksgiving to those who celebrate!
Beloved clients, If you are bored during your agency's presentations and/or meetings, just imagine how potential customers are going to feel.
Creatives should make everything interesting or at least try.
Creatives should make everything interesting or at least try.
November 26, 2025 at 3:55 PM
Beloved clients, If you are bored during your agency's presentations and/or meetings, just imagine how potential customers are going to feel.
Creatives should make everything interesting or at least try.
Creatives should make everything interesting or at least try.
"Hey, hey! My eyes are up here! Stop staring at my wallets while you're talking to me."
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
November 23, 2025 at 3:35 PM
"Hey, hey! My eyes are up here! Stop staring at my wallets while you're talking to me."
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
The second brands and agencies decide to treat people as more than giant wallets, they'll see a different level of success.
"Creative standard"
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
November 20, 2025 at 4:52 PM
"Creative standard"
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
I thought I'd mention a concept so foreign to most of the advertising industry and our clients.
No, it should not be plural - one standard guides everything produced.
Anyone who is or has been in a relationship can tell you how illogical and unpredictable people are.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
November 11, 2025 at 3:45 PM
Anyone who is or has been in a relationship can tell you how illogical and unpredictable people are.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
Something as simple as "what do you want to eat" can turn into a situation quick, fast and in a hurry.
I get that this makes no sense but we are talking about human beings.
To those people who can sleep past 8:00am, I hate you.😂🤣
November 9, 2025 at 3:23 PM
To those people who can sleep past 8:00am, I hate you.😂🤣
Yeah, I am running on pure caffeine today.
My CreateAthon team had the Midlands Fatherhood Coalition as a client. These 8 young ladies kicked much butt.
110 students working over a 24 hour to produce work for 10 non-profits! All teams did amazing work.
My CreateAthon team had the Midlands Fatherhood Coalition as a client. These 8 young ladies kicked much butt.
110 students working over a 24 hour to produce work for 10 non-profits! All teams did amazing work.
November 9, 2025 at 2:25 PM
Yeah, I am running on pure caffeine today.
My CreateAthon team had the Midlands Fatherhood Coalition as a client. These 8 young ladies kicked much butt.
110 students working over a 24 hour to produce work for 10 non-profits! All teams did amazing work.
My CreateAthon team had the Midlands Fatherhood Coalition as a client. These 8 young ladies kicked much butt.
110 students working over a 24 hour to produce work for 10 non-profits! All teams did amazing work.
Doing cool things is not the same as doing good advertising.
Yes, advertising has to be interesting, but there has to be a message connected to that interesting.
Yes, advertising has to be interesting, but there has to be a message connected to that interesting.
November 6, 2025 at 3:39 PM
Doing cool things is not the same as doing good advertising.
Yes, advertising has to be interesting, but there has to be a message connected to that interesting.
Yes, advertising has to be interesting, but there has to be a message connected to that interesting.
The more 'advertising professionals' share their examples of 'great' AI executions, the more I realize that the call is coming from inside the house.
Some of us have no copulating clue what makes creative strong or good.
Great advertising has a thought behind it - a concept.
Some of us have no copulating clue what makes creative strong or good.
Great advertising has a thought behind it - a concept.
November 6, 2025 at 3:16 PM
The more 'advertising professionals' share their examples of 'great' AI executions, the more I realize that the call is coming from inside the house.
Some of us have no copulating clue what makes creative strong or good.
Great advertising has a thought behind it - a concept.
Some of us have no copulating clue what makes creative strong or good.
Great advertising has a thought behind it - a concept.
I saw the sun come up this morning.
18 hours and 26 minutes later, the brisket is done.
I went lighter on the bark because the person requesting it is in chemo.
It still looks and smells amazing.
It is resting before I cut it, and after I deliver it so will I.
18 hours and 26 minutes later, the brisket is done.
I went lighter on the bark because the person requesting it is in chemo.
It still looks and smells amazing.
It is resting before I cut it, and after I deliver it so will I.
November 1, 2025 at 4:39 PM
I saw the sun come up this morning.
18 hours and 26 minutes later, the brisket is done.
I went lighter on the bark because the person requesting it is in chemo.
It still looks and smells amazing.
It is resting before I cut it, and after I deliver it so will I.
18 hours and 26 minutes later, the brisket is done.
I went lighter on the bark because the person requesting it is in chemo.
It still looks and smells amazing.
It is resting before I cut it, and after I deliver it so will I.
"Let me tell you when I might demand you take my name off the door. That will be the day when you spend more time trying to money, and less time trying to make advertising - our kind of advertising..." - Leo Burnett
Advertising may be due a name change.
www.youtube.com/watch?v=jpfo...
Advertising may be due a name change.
www.youtube.com/watch?v=jpfo...
Leo Burnett speech
YouTube video by gvindalan
www.youtube.com
October 30, 2025 at 8:15 PM
"Let me tell you when I might demand you take my name off the door. That will be the day when you spend more time trying to money, and less time trying to make advertising - our kind of advertising..." - Leo Burnett
Advertising may be due a name change.
www.youtube.com/watch?v=jpfo...
Advertising may be due a name change.
www.youtube.com/watch?v=jpfo...
I deserve points for what I don't say aloud.
"I can't believe you write with a pencil," he said to me.
In response, I thought, "I can't believe you use tech with a grammar program and AI, and still your writing sucketh."
I thought it, but didn't say it.
Where's my cookie?
"I can't believe you write with a pencil," he said to me.
In response, I thought, "I can't believe you use tech with a grammar program and AI, and still your writing sucketh."
I thought it, but didn't say it.
Where's my cookie?
October 29, 2025 at 3:51 PM
I deserve points for what I don't say aloud.
"I can't believe you write with a pencil," he said to me.
In response, I thought, "I can't believe you use tech with a grammar program and AI, and still your writing sucketh."
I thought it, but didn't say it.
Where's my cookie?
"I can't believe you write with a pencil," he said to me.
In response, I thought, "I can't believe you use tech with a grammar program and AI, and still your writing sucketh."
I thought it, but didn't say it.
Where's my cookie?
"Back in the 9th grade, I asked a girl to the school dance. She turned me down, so I never asked another girl out."
Yeah, it sounds as silly as it is.
So does a person saying they tried some form of advertising once and it didn't work, so they don't advertise.
Yet here we are.
Yeah, it sounds as silly as it is.
So does a person saying they tried some form of advertising once and it didn't work, so they don't advertise.
Yet here we are.
October 27, 2025 at 7:04 PM
"Back in the 9th grade, I asked a girl to the school dance. She turned me down, so I never asked another girl out."
Yeah, it sounds as silly as it is.
So does a person saying they tried some form of advertising once and it didn't work, so they don't advertise.
Yet here we are.
Yeah, it sounds as silly as it is.
So does a person saying they tried some form of advertising once and it didn't work, so they don't advertise.
Yet here we are.
Stop thinking of ways something will not work, and consider for a moment what if it does work.
If that possibility doesn't excite you then maybe the advertising concept is not that good.
It takes no talent to kill a concept. It requires true talent to see a concept's potential.
If that possibility doesn't excite you then maybe the advertising concept is not that good.
It takes no talent to kill a concept. It requires true talent to see a concept's potential.
October 27, 2025 at 1:00 PM
Stop thinking of ways something will not work, and consider for a moment what if it does work.
If that possibility doesn't excite you then maybe the advertising concept is not that good.
It takes no talent to kill a concept. It requires true talent to see a concept's potential.
If that possibility doesn't excite you then maybe the advertising concept is not that good.
It takes no talent to kill a concept. It requires true talent to see a concept's potential.
It is a beef stew, mashed potatoes and green peas kind of Sunday dinner.
Then I decided to experiment with my mom's jumbo raisin cookie recipe by adding rum to the raisins. Not sure I added enough.
This may require more testing.
Then I decided to experiment with my mom's jumbo raisin cookie recipe by adding rum to the raisins. Not sure I added enough.
This may require more testing.
October 26, 2025 at 7:21 PM
It is a beef stew, mashed potatoes and green peas kind of Sunday dinner.
Then I decided to experiment with my mom's jumbo raisin cookie recipe by adding rum to the raisins. Not sure I added enough.
This may require more testing.
Then I decided to experiment with my mom's jumbo raisin cookie recipe by adding rum to the raisins. Not sure I added enough.
This may require more testing.
Every generation of advertising does not get to have great work - the title has to be earned. And the bar should never be lowered.
Either a concept is strong and human or it isn't.
The award shows copulated this up by always awarding work as great that really wasn't.
Either a concept is strong and human or it isn't.
The award shows copulated this up by always awarding work as great that really wasn't.
October 22, 2025 at 8:51 PM
Every generation of advertising does not get to have great work - the title has to be earned. And the bar should never be lowered.
Either a concept is strong and human or it isn't.
The award shows copulated this up by always awarding work as great that really wasn't.
Either a concept is strong and human or it isn't.
The award shows copulated this up by always awarding work as great that really wasn't.
"I'm worried that we as an industry are not creative enough to try."
My response to David Moore in a discussion we were having around an alternative view of how to work with AI from a thoughtful piece that Zoe Scaman wrote about rethinking our relationship with AI.
My response to David Moore in a discussion we were having around an alternative view of how to work with AI from a thoughtful piece that Zoe Scaman wrote about rethinking our relationship with AI.
October 21, 2025 at 6:44 PM
"I'm worried that we as an industry are not creative enough to try."
My response to David Moore in a discussion we were having around an alternative view of how to work with AI from a thoughtful piece that Zoe Scaman wrote about rethinking our relationship with AI.
My response to David Moore in a discussion we were having around an alternative view of how to work with AI from a thoughtful piece that Zoe Scaman wrote about rethinking our relationship with AI.
Kickstarter Update: The end!
Thank you a million times to those who supported, shared, and a put a word in my ear during this effort. Thank you!
I didn't reach my goal. Now, if I was wired like many others, I'd claim that Kickstarter does not work, and dismiss it but I'm not.
Thank you a million times to those who supported, shared, and a put a word in my ear during this effort. Thank you!
I didn't reach my goal. Now, if I was wired like many others, I'd claim that Kickstarter does not work, and dismiss it but I'm not.
October 21, 2025 at 3:15 PM
Kickstarter Update: The end!
Thank you a million times to those who supported, shared, and a put a word in my ear during this effort. Thank you!
I didn't reach my goal. Now, if I was wired like many others, I'd claim that Kickstarter does not work, and dismiss it but I'm not.
Thank you a million times to those who supported, shared, and a put a word in my ear during this effort. Thank you!
I didn't reach my goal. Now, if I was wired like many others, I'd claim that Kickstarter does not work, and dismiss it but I'm not.
Next to the last Kickstarter update:
I am so glad to be near the end.
I've learned a lot. I really thought not meeting the goal would bother me - it doesn't.
Not sure what the next steps are. But there will be next steps.
www.kickstarter.com/projects/cra...
I am so glad to be near the end.
I've learned a lot. I really thought not meeting the goal would bother me - it doesn't.
Not sure what the next steps are. But there will be next steps.
www.kickstarter.com/projects/cra...
Crash & Burn
10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)
www.kickstarter.com
October 20, 2025 at 11:30 AM
Next to the last Kickstarter update:
I am so glad to be near the end.
I've learned a lot. I really thought not meeting the goal would bother me - it doesn't.
Not sure what the next steps are. But there will be next steps.
www.kickstarter.com/projects/cra...
I am so glad to be near the end.
I've learned a lot. I really thought not meeting the goal would bother me - it doesn't.
Not sure what the next steps are. But there will be next steps.
www.kickstarter.com/projects/cra...
I will always prefer good, old-fashion, southern racists.
They don't pretend - they let you know where you stand with them. No sugarcoating - you know.
That's why I prefer my racists old-fashion & southern, I'd rather know who I'm dealing with.
www.instagram.com/reel/DP5AOG6...
They don't pretend - they let you know where you stand with them. No sugarcoating - you know.
That's why I prefer my racists old-fashion & southern, I'd rather know who I'm dealing with.
www.instagram.com/reel/DP5AOG6...
tybarnett23 on Instagram: ""KIDS" don't "JOKE" about "GAS CHAMBERS"...#america #green #wow #love #kids #joke #liveView all 145 comments"
"KIDS" don't "JOKE" about "GAS CHAMBERS"...#america #green #wow #love #kids #joke #live
www.instagram.com
October 17, 2025 at 11:11 AM
I will always prefer good, old-fashion, southern racists.
They don't pretend - they let you know where you stand with them. No sugarcoating - you know.
That's why I prefer my racists old-fashion & southern, I'd rather know who I'm dealing with.
www.instagram.com/reel/DP5AOG6...
They don't pretend - they let you know where you stand with them. No sugarcoating - you know.
That's why I prefer my racists old-fashion & southern, I'd rather know who I'm dealing with.
www.instagram.com/reel/DP5AOG6...
Kickstarter update 4 days to go: Trying to do something different isn't always fun.
It should be but then people.
"Trust your vision. Even when others can't see it, trust your vision because it's yours." I tell clients this, and now I am living it.
www.kickstarter.com/projects/cra...
It should be but then people.
"Trust your vision. Even when others can't see it, trust your vision because it's yours." I tell clients this, and now I am living it.
www.kickstarter.com/projects/cra...
Crash & Burn
10 Easy Ways to Ruin Your Career in Marketing & Advertising (Or Any Other Industry)
www.kickstarter.com
October 17, 2025 at 11:02 AM
Kickstarter update 4 days to go: Trying to do something different isn't always fun.
It should be but then people.
"Trust your vision. Even when others can't see it, trust your vision because it's yours." I tell clients this, and now I am living it.
www.kickstarter.com/projects/cra...
It should be but then people.
"Trust your vision. Even when others can't see it, trust your vision because it's yours." I tell clients this, and now I am living it.
www.kickstarter.com/projects/cra...
Kickstarter update - 6 days to go or as I like to call it:
"Y'all gonna make me lose my mind up in here" stage.
Doing a Kickstarter, no one prepares you for all the Monday morning 'QBing' or the "let me tell you what you are doing wrong" folks.
Luckily, I work in advertising.
"Y'all gonna make me lose my mind up in here" stage.
Doing a Kickstarter, no one prepares you for all the Monday morning 'QBing' or the "let me tell you what you are doing wrong" folks.
Luckily, I work in advertising.
October 15, 2025 at 12:33 PM
Kickstarter update - 6 days to go or as I like to call it:
"Y'all gonna make me lose my mind up in here" stage.
Doing a Kickstarter, no one prepares you for all the Monday morning 'QBing' or the "let me tell you what you are doing wrong" folks.
Luckily, I work in advertising.
"Y'all gonna make me lose my mind up in here" stage.
Doing a Kickstarter, no one prepares you for all the Monday morning 'QBing' or the "let me tell you what you are doing wrong" folks.
Luckily, I work in advertising.