Dave Cain
@davecainseo.bsky.social
Head of Digital Marketing 💼 // Trustee & Chair at Citizens Advice 💬 // BIMA 100 Inductee 👨💻 // Fellow (F IDM) at the Data & Marketing Association 📊
🔗 www.davecain.co.uk
📍 Nottingham, UK
🔗 www.davecain.co.uk
📍 Nottingham, UK
Brilliant read ➡️ SEO is know longer a single discipline via @duaneforrester.bsky.social 🔍
open.substack.com/pub/duanefor...
open.substack.com/pub/duanefor...
SEO Is No Longer a Single Discipline
Why Modern Search Now Spans AI Retrieval, Brand Protection, UX, and Zero-Click Discovery
open.substack.com
January 11, 2026 at 7:40 PM
Brilliant read ➡️ SEO is know longer a single discipline via @duaneforrester.bsky.social 🔍
open.substack.com/pub/duanefor...
open.substack.com/pub/duanefor...
Year-End Digital Marketing Review: What Worked and What Didn’t in 2025 via BIMA
bima.co.uk/year-end-dig...
bima.co.uk/year-end-dig...
Year-End Digital Marketing Review: What Worked and What Didn’t in 2025 | BIMA
2025 was a year of both acceleration and adjustment in digital marketing. With AI tools becoming mainstream, privacy regulations tightening…
bima.co.uk
December 27, 2025 at 12:13 PM
Year-End Digital Marketing Review: What Worked and What Didn’t in 2025 via BIMA
bima.co.uk/year-end-dig...
bima.co.uk/year-end-dig...
The 2025 SEO wrap-up: What we learned about search, content, and trust 🔍
yoast.com/seo-in-2025-...
yoast.com/seo-in-2025-...
The 2025 SEO wrap-up: What we learned about search, content, and trust
Get the full picture of SEO 2025 and discover what matters for your online presence in this detailed wrap-up of trends.
yoast.com
December 25, 2025 at 7:45 PM
The 2025 SEO wrap-up: What we learned about search, content, and trust 🔍
yoast.com/seo-in-2025-...
yoast.com/seo-in-2025-...
Google's Robby Stein explains how AI Mode applies longstanding search quality signals and names five factors used to judge content
share.google/eakcnWUBcBOq...
share.google/eakcnWUBcBOq...
Google's Robby Stein Names 5 SEO Factors For AI Mode
Google's Robby Stein explains how AI Mode applies longstanding search quality signals and names five factors used to judge content
share.google
December 23, 2025 at 10:00 PM
Google's Robby Stein explains how AI Mode applies longstanding search quality signals and names five factors used to judge content
share.google/eakcnWUBcBOq...
share.google/eakcnWUBcBOq...
Reposted by Dave Cain
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I built a fake brand and tricked 8 AI search engines for 2 months. The results show how any real brand can be poisoned, and how to fight back.
ahrefs.com
December 10, 2025 at 9:43 PM
I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
The EU has opened an investigation into Google over its artificial intelligence (#AI) summaries which appear above search results. The investigation will also cover Google's AI Mode, which gives people an answer in a conversational style with some links to other pages 🤖
www.bbc.com/news/article...
www.bbc.com/news/article...
EU investigates Google over AI-generated summaries in search results
It is examining whether the tech giant did not offer "appropriate compensation" to web publishers.
www.bbc.com
December 9, 2025 at 1:07 PM
The EU has opened an investigation into Google over its artificial intelligence (#AI) summaries which appear above search results. The investigation will also cover Google's AI Mode, which gives people an answer in a conversational style with some links to other pages 🤖
www.bbc.com/news/article...
www.bbc.com/news/article...
OpenAI is preparing to bring ads to the ChatGPT Android app, with code in the latest beta hinting at marketplace content and search-focused ad displays 🛍️ #AI #Advertising
www.testingcatalog.com/openai-plant...
www.testingcatalog.com/openai-plant...
OpenAI plants testing ads in ChatGPT Android app
OpenAI is preparing to bring ads to the ChatGPT Android app, with code in the latest beta hinting at marketplace content and search-focused ad displays.
www.testingcatalog.com
December 1, 2025 at 6:02 PM
OpenAI is preparing to bring ads to the ChatGPT Android app, with code in the latest beta hinting at marketplace content and search-focused ad displays 🛍️ #AI #Advertising
www.testingcatalog.com/openai-plant...
www.testingcatalog.com/openai-plant...
A year of Google Analytics 4 on GOV.UK 📊 #GA4 insidegovuk.blog.gov.uk/2025/11/10/a...
A year of Google Analytics 4 on GOV.UK
Discover what we’ve learned in the year since the GOV.UK website fully migrated to Google Analytics 4, and how our use of data is evolving as GOV.UK expands to multiple digital channels.
insidegovuk.blog.gov.uk
November 18, 2025 at 1:10 PM
A year of Google Analytics 4 on GOV.UK 📊 #GA4 insidegovuk.blog.gov.uk/2025/11/10/a...
New website day 🤓 🥳
www.davecain.co.uk
www.davecain.co.uk
November 9, 2025 at 3:58 PM
New website day 🤓 🥳
www.davecain.co.uk
www.davecain.co.uk
ChatGPT ads are coming and they won’t look like Google Ads searchengineland.com/chatgpt-ads-...
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
searchengineland.com
November 8, 2025 at 3:11 PM
ChatGPT ads are coming and they won’t look like Google Ads searchengineland.com/chatgpt-ads-...
How Google’s AI Overviews are accelerating change in paid search 🔍
searchengineland.com/how-googles-...
searchengineland.com/how-googles-...
How Google’s AI Overviews are accelerating change in paid search
Adthena analyzed 21 million SERPs over two four-week periods to reveal where visibility is falling and which industries are being hit first.
searchengineland.com
November 6, 2025 at 10:26 PM
How Google’s AI Overviews are accelerating change in paid search 🔍
searchengineland.com/how-googles-...
searchengineland.com/how-googles-...
📰 Research firm Forrester, says AI is set to face a reckoning due to the gap between inflated vendor promises and the value delivered, with fewer than one-third of decision-makers able to make the connection between the value of #AI and financial growth.
www.theregister.com/2025/10/28/f...
www.theregister.com/2025/10/28/f...
AI bubble to deflate as firms delay spend, warns Forrester
ai-pocalypse: Gap between vendor promises and business results set to trigger market correction, research firm predicts
www.theregister.com
October 30, 2025 at 8:36 AM
📰 Research firm Forrester, says AI is set to face a reckoning due to the gap between inflated vendor promises and the value delivered, with fewer than one-third of decision-makers able to make the connection between the value of #AI and financial growth.
www.theregister.com/2025/10/28/f...
www.theregister.com/2025/10/28/f...
Google to expand ads in AI Overviews to more English-speaking markets by the end of 2025 🛍️
searchengineland.com/google-expan...
searchengineland.com/google-expan...
October 19, 2025 at 7:01 PM
Google to expand ads in AI Overviews to more English-speaking markets by the end of 2025 🛍️
searchengineland.com/google-expan...
searchengineland.com/google-expan...
European spending on ChatGPT Subscriptions has stalled since May, according to an analysis of transaction data by Deutsche Bank 🏦
observer.co.uk/news/busines...
observer.co.uk/news/busines...
ChatGPT spending stalls as AI ‘bubble’ gets bigger
OpenAI’s flagging subscription rate is feeding worries that an AI bubble may soon burst
observer.co.uk
October 19, 2025 at 4:38 PM
European spending on ChatGPT Subscriptions has stalled since May, according to an analysis of transaction data by Deutsche Bank 🏦
observer.co.uk/news/busines...
observer.co.uk/news/busines...
OpenAI's ChatGPT is so popular that almost no one will pay for it 🤑
www.theregister.com/2025/10/15/o...
www.theregister.com/2025/10/15/o...
ChatGPT: so popular, hardly anyone will pay for it
: If you build it, they will come and expect the service to be free
www.theregister.com
October 17, 2025 at 7:51 PM
OpenAI's ChatGPT is so popular that almost no one will pay for it 🤑
www.theregister.com/2025/10/15/o...
www.theregister.com/2025/10/15/o...
Optimizing for ChatGPT Shopping: How product feeds power GEO 📃 🛍️
searchengineland.com/optimizing-c...
searchengineland.com/optimizing-c...
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
searchengineland.com
October 16, 2025 at 9:28 PM
Optimizing for ChatGPT Shopping: How product feeds power GEO 📃 🛍️
searchengineland.com/optimizing-c...
searchengineland.com/optimizing-c...
YouTube is enabling a new Brand Pulse Report which will use all-new data, powered by Google #AI, to provide actionable insights that help understand the full presence of a brand’s organic and paid content on #YouTube ▶️ 🎥
blog.google/products/ads...
blog.google/products/ads...
YouTube's new report helps brands understand the full value of paid and organic video
For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.
blog.google
October 12, 2025 at 1:19 PM
YouTube is enabling a new Brand Pulse Report which will use all-new data, powered by Google #AI, to provide actionable insights that help understand the full presence of a brand’s organic and paid content on #YouTube ▶️ 🎥
blog.google/products/ads...
blog.google/products/ads...
Ask a Techspert: What is vibe coding? share.google/0l2Lgl4ixdio...
Ask a Techspert: What is vibe coding?
Learn more about AI and how it’s enabling new development tools, like “vibe coding.”
share.google
October 7, 2025 at 11:11 PM
Ask a Techspert: What is vibe coding? share.google/0l2Lgl4ixdio...
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT 🛍️
searchengineland.com/chatgpt-shop...
searchengineland.com/chatgpt-shop...
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.
searchengineland.com
October 3, 2025 at 5:40 PM
Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT 🛍️
searchengineland.com/chatgpt-shop...
searchengineland.com/chatgpt-shop...
The Rise of Nostalgia Marketing: How Brands Can Tap Into Throwback Culture 🎞️
www.brandwatch.com/blog/marketi...
www.brandwatch.com/blog/marketi...
Nostalgia Marketing: How Brands Tap Into Throwbacks
Nostalgia sells. Learn how brands are using reboots, anniversaries, and retro products to connect with audiences in 2025.
www.brandwatch.com
September 21, 2025 at 8:41 PM
The Rise of Nostalgia Marketing: How Brands Can Tap Into Throwback Culture 🎞️
www.brandwatch.com/blog/marketi...
www.brandwatch.com/blog/marketi...
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's #AI summaries use its journalism without consent and reduce traffic to its websites 🔍 🤖
www.reuters.com/sustainabili...
www.reuters.com/sustainabili...
Rolling Stone, Billboard owner Penske sues Google over AI overviews
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's AI summaries use its journalism without consent and reduce traffic to its websites.
www.reuters.com
September 14, 2025 at 6:01 PM
The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's #AI summaries use its journalism without consent and reduce traffic to its websites 🔍 🤖
www.reuters.com/sustainabili...
www.reuters.com/sustainabili...
We analyzed 208,085 webpages, here's what we learnt about Core Web Vitals 📊
backlinko.com/core-web-vit...
backlinko.com/core-web-vit...
We Analyzed 208K Webpages. Here's What We Learned About Core Web Vitals and UX
Large-scale analysis of Core Web Vitals scores, along with their relationship with UX.
backlinko.com
September 13, 2025 at 9:16 PM
We analyzed 208,085 webpages, here's what we learnt about Core Web Vitals 📊
backlinko.com/core-web-vit...
backlinko.com/core-web-vit...