Author | Lightnews

Dave Cain @davecainseo.bsky.social · 3d

📰 Research firm Forrester, says AI is set to face a reckoning due to the gap between inflated vendor promises and the value delivered, with fewer than one-third of decision-makers able to make the connection between the value of #AI and financial growth.
www.theregister.com/2025/10/28/f...

AI bubble to deflate as firms delay spend, warns Forrester

ai-pocalypse: Gap between vendor promises and business results set to trigger market correction, research firm predicts

www.theregister.com

1

Dave Cain @davecainseo.bsky.social · 8d

What went right this week: the good news that matters ☕📰

www.positive.news/society/good...

What went right this week: the good news that matters

Blind people were able to read again, Ireland kept its basic income for artists, and life returned to a US river, plus more good news

www.positive.news

Dave Cain @davecainseo.bsky.social · 14d

Google to expand ads in AI Overviews to more English-speaking markets by the end of 2025 🛍️

searchengineland.com/google-expan...

Dave Cain @davecainseo.bsky.social · 14d

European spending on ChatGPT Subscriptions has stalled since May, according to an analysis of transaction data by Deutsche Bank 🏦

observer.co.uk/news/busines...

ChatGPT spending stalls as AI ‘bubble’ gets bigger

OpenAI’s flagging subscription rate is feeding worries that an AI bubble may soon burst

observer.co.uk

Dave Cain @davecainseo.bsky.social · 16d

OpenAI's ChatGPT is so popular that almost no one will pay for it 🤑

www.theregister.com/2025/10/15/o...

: If you build it, they will come and expect the service to be free

www.theregister.com

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Dave Cain @davecainseo.bsky.social · 17d

Optimizing for ChatGPT Shopping: How product feeds power GEO 📃 🛍️

searchengineland.com/optimizing-c...

Optimizing for ChatGPT Shopping: How product feeds power GEO

Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.

searchengineland.com

Dave Cain @davecainseo.bsky.social · 21d

YouTube is enabling a new Brand Pulse Report which will use all-new data, powered by Google #AI, to provide actionable insights that help understand the full presence of a brand’s organic and paid content on #YouTube ▶️ 🎥

blog.google/products/ads...

YouTube's new report helps brands understand the full value of paid and organic video

For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.

blog.google

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Dave Cain @davecainseo.bsky.social · 23d

How different #AI engines generate and cite answers 🤖 📚

searchengineland.com/how-differen...

How different AI engines generate and cite answers

See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

searchengineland.com

Dave Cain @davecainseo.bsky.social · 26d

Ask a Techspert: What is vibe coding? share.google/0l2Lgl4ixdio...

Ask a Techspert: What is vibe coding?

Learn more about AI and how it’s enabling new development tools, like “vibe coding.”

share.google

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Dave Cain @davecainseo.bsky.social · Oct 3

Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT 🛍️

searchengineland.com/chatgpt-shop...

ChatGPT Shopping is here – and it’s changing ecommerce SEO rules

Ecommerce SEOs face a new channel: ChatGPT Shopping. See how structured data, product feeds, and reviews shape rankings inside ChatGPT.

searchengineland.com

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Dave Cain @davecainseo.bsky.social · Sep 21

The Rise of Nostalgia Marketing: How Brands Can Tap Into Throwback Culture 🎞️

www.brandwatch.com/blog/marketi...

Nostalgia Marketing: How Brands Tap Into Throwbacks

Nostalgia sells. Learn how brands are using reboots, anniversaries, and retro products to connect with audiences in 2025.

www.brandwatch.com

Dave Cain @davecainseo.bsky.social · Sep 14

The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's #AI summaries use its journalism without consent and reduce traffic to its websites 🔍 🤖

www.reuters.com/sustainabili...

Rolling Stone, Billboard owner Penske sues Google over AI overviews

The owner of Rolling Stone, Billboard and Variety sued Google on Friday, alleging the technology giant's AI summaries use its journalism without consent and reduce traffic to its websites.

www.reuters.com

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Dave Cain @davecainseo.bsky.social · Sep 13

We analyzed 208,085 webpages, here's what we learnt about Core Web Vitals 📊

backlinko.com/core-web-vit...

We Analyzed 208K Webpages. Here's What We Learned About Core Web Vitals and UX

Large-scale analysis of Core Web Vitals scores, along with their relationship with UX.

backlinko.com

Dave Cain @davecainseo.bsky.social · Sep 12

#SEO vs #GEO: 5 Key Differences Despite the Similarities 🔍 🤖

ahrefs.com/blog/seo-vs-...

SEO vs. GEO: 5 Key Differences Despite the Similarities

Confused about SEO vs. GEO? Learn the 5 key differences and why you now need both to connect with customers.

ahrefs.com

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Dave Cain @davecainseo.bsky.social · Sep 5

Desperate Companies Now Hiring Humans to Fix What #AI Botched 📝

futurism.com/companies-hi...

Desperate Companies Now Hiring Humans to Fix What AI Botched

After getting rid of their human workers to invest in AI, companies are now hiring freelancers to fix the sloppy content those AIs put out.

futurism.com

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Dave Cain @davecainseo.bsky.social · Sep 4

The Leading Brands & Domains in AI Search Across 10 Business Categories (brilliant article by @lilyray.nyc) 🔍

www.amsive.com/insights/seo...

The Leading Brands & Domains in AI Search Across 10 Business Categories

Discover the leading brands & top cited websites in AI Search across 10 business categories in this Profound & Amsive joint data study.

www.amsive.com

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Dave Cain @davecainseo.bsky.social · Sep 1

Why more and more people are tuning the news out 🗞️ 📴

Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance

www.theguardian.com/society/ng-i...

Why more and more people are tuning the news out: ‘Now I don’t have that anxiety’

Emotional toll of constant negative news and unlimited access to ‘doomscrolling’ has led to record-high news avoidance

www.theguardian.com

Dave Cain @davecainseo.bsky.social · Aug 27

New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn’t dipped via @sparktoro.bsky.social 📊

sparktoro.com/blog/new-res...

New Research: 20% of Americans use AI tools 10X+/month, but growth is slowing and traditional search hasn't dipped - SparkToro

The media hype may be overblown, but the data doesn’t lie: over 20% of Americans are now heavy users of AI Tools (employing them 10X or more each month),

sparktoro.com

Dave Cain @davecainseo.bsky.social · Aug 10

"The AI Commerce Wars Have Begun" 🛒🤖

Quote from the article 💬
The most visible skirmish came when Amazon not only blocked Google’s Mariner shopping bot from crawling its site but also pulled all of its shopping ads from Google.

www.forbes.com/sites/jasong...

The AI Commerce Wars Have Begun

Amazon, Google, Walmart, OpenAI, and Shopify are racing to build AI assistants that can shop for you — while blocking rivals from touching their data. The winner will own the customer relationship; th...

www.forbes.com

Dave Cain @davecainseo.bsky.social · Aug 5

ChatGPT Nears 700 Million Weekly Users, OpenAI Announces 🤖 📈

www.searchenginejournal.com/chatgpt-near...

ChatGPT Nears 700 Million Weekly Users, OpenAI Announces

ChatGPT is nearing 700 million weekly active users, up from 500 million in March and four times higher than a year ago.

www.searchenginejournal.com

Dave Cain @davecainseo.bsky.social · Jul 23

This isn't drone footage... this is what Google Flow created from a 2 sentence prompt I wrote 🏞️

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Dave Cain @davecainseo.bsky.social · Jul 22

New analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing 📊

www.searchenginejournal.com/google-ctrs-...