Craig Sanderson
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craig-san.bsky.social
Craig Sanderson
@craig-san.bsky.social
Freelance Creative Director. I make ads and the wonderful things that go along with them.
This is the one thing I miss about my hour driving commute from a few years back. I used to have so many ideas.

I made a Siri shortcut to start voice memos and would just dictate some nonsense every time I had inspiration. Some of it was trash of course but that’s the fun of it.
June 24, 2025 at 8:49 AM
I can’t count how many times I’ve been told print is dead.

Now clients are demanding ever-complex and high end print projects to stand out from the digital noise.

“X is dead” just tells me that person has fallen out of sync.
June 24, 2025 at 8:47 AM
No sorry Will I’ve committed myself to stamping down the competition before they can establish themselves*

*This is the internet so I’ll make it clear this is a joke 🙂
June 17, 2025 at 8:39 AM
Well actually I juuuuust found out we didn’t get shortlisted 😭

But I did win a one club ADC this year for my Harrods takeover which is a dream come true.

And I’ve not forgotten the help and advice you gave me at the start of this journey Will so thank you again.
June 17, 2025 at 8:27 AM
Love it 🤣
June 16, 2025 at 12:40 PM
Why not both?
June 16, 2025 at 12:31 PM
I feel this.

My first named project as creative director is in all of the usual awards this year.

I made sure credit was given fairly, inc. people who left, freelance + external teams (I was a freelancer for the project myself).

I’m not there but if it wins in Cannes we ALL win. It’s only fair.
June 16, 2025 at 11:54 AM
Haha it’s ok I’ll allow it this once 🤣
May 22, 2025 at 7:55 PM
Fantastic talk and lovely to meet you at the after-party. A creatively explosive end to the festival 👏
May 22, 2025 at 7:17 PM
Looking forward to it, I’m heading there now myself.
May 22, 2025 at 8:06 AM
Oh absolutely. Drives me nuts.
May 18, 2025 at 1:37 PM
Like for professional productions or just TikTok AI bullshit subs?

I have an issue that I can’t NOT read subtitles of they are there so it really messes me up when they are just gibberish.
May 18, 2025 at 1:23 PM
I would, in fact, download a car.
May 14, 2025 at 6:23 PM
May 13, 2025 at 5:31 PM
You should wear a hat mate.
May 12, 2025 at 7:08 PM