Clarissa Motta
@claricmotta.bsky.social
All things digital 👩🏻💻 #marketing #strategy
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
November 12, 2025 at 12:07 AM
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
If you’re a female business owner, highlight it. Use “woman-owned” in your messaging and labels describing your business. Add this label even if it seems obvious that your business is owned by a woman (e.g. Alice Smith Consulting).
October 28, 2025 at 10:53 PM
If you’re a female business owner, highlight it. Use “woman-owned” in your messaging and labels describing your business. Add this label even if it seems obvious that your business is owned by a woman (e.g. Alice Smith Consulting).
Instagram is now getting a “Watch History” feature, which will make it easier to find any video that you’ve watched in the app.
October 27, 2025 at 10:44 PM
Instagram is now getting a “Watch History” feature, which will make it easier to find any video that you’ve watched in the app.
Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.
October 15, 2025 at 10:27 PM
Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.
When running an online promotion, require customers to make a very small effort to redeem it (e.g. manually type a discount code, solve a simple CAPTCHA, complete a short quiz).
People will be more likely to use the discount and buy, increasing overall sales.
People will be more likely to use the discount and buy, increasing overall sales.
October 7, 2025 at 11:26 PM
When running an online promotion, require customers to make a very small effort to redeem it (e.g. manually type a discount code, solve a simple CAPTCHA, complete a short quiz).
People will be more likely to use the discount and buy, increasing overall sales.
People will be more likely to use the discount and buy, increasing overall sales.
And, in 2025, back to school for many high school and college students means reconnecting with their study buddy: ChatGPT.
September 16, 2025 at 10:42 PM
And, in 2025, back to school for many high school and college students means reconnecting with their study buddy: ChatGPT.
De acordo com dados do Google Trends, as buscas por medicamentos para perda de peso cresceram 80% em 2025 e já superam consultas tradicionais sobre dietas. Atualmente, “remédio para emagrecer” é a consulta mais buscada do ano no Google, seguido por “chá para emagrecer”.
September 5, 2025 at 12:42 AM
De acordo com dados do Google Trends, as buscas por medicamentos para perda de peso cresceram 80% em 2025 e já superam consultas tradicionais sobre dietas. Atualmente, “remédio para emagrecer” é a consulta mais buscada do ano no Google, seguido por “chá para emagrecer”.
“When you post on LinkedIn, you’ll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions. These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark.”
September 1, 2025 at 7:19 AM
“When you post on LinkedIn, you’ll begin to receive notifications when your posts drive profile viewers or new followers, alongside impressions. These notifications will come periodically as your content continues to reach more audiences, including at the 3 day and 7 day after-posting mark.”
Here's a checklist for nailing the perfect landing page:
August 17, 2025 at 7:14 AM
Here's a checklist for nailing the perfect landing page:
Em 2025, não dá mais para invalidar ou julgar a confiança (e até intimidade) que as pessoas têm desenvolvido com IAs. @beatrizguarezi.bsky.social
August 1, 2025 at 11:49 PM
Em 2025, não dá mais para invalidar ou julgar a confiança (e até intimidade) que as pessoas têm desenvolvido com IAs. @beatrizguarezi.bsky.social
Há quatro anos, o streaming representava apenas ¼ do consumo nas TVs — um crescimento de 71% de lá pra cá.
Curiosidade: O YouTube equivale às duas maiores assinaturas de streaming somadas (Netflix e Disney+). No Brasil, o Prime Video se tornou o líder do setor.
Curiosidade: O YouTube equivale às duas maiores assinaturas de streaming somadas (Netflix e Disney+). No Brasil, o Prime Video se tornou o líder do setor.
July 29, 2025 at 7:34 PM
Há quatro anos, o streaming representava apenas ¼ do consumo nas TVs — um crescimento de 71% de lá pra cá.
Curiosidade: O YouTube equivale às duas maiores assinaturas de streaming somadas (Netflix e Disney+). No Brasil, o Prime Video se tornou o líder do setor.
Curiosidade: O YouTube equivale às duas maiores assinaturas de streaming somadas (Netflix e Disney+). No Brasil, o Prime Video se tornou o líder do setor.
Each format works well on its own. But when storytelling leads and real voices follow, they become more than the sum of their parts. www.linkedin.com/business/mar...
July 16, 2025 at 1:28 AM
Each format works well on its own. But when storytelling leads and real voices follow, they become more than the sum of their parts. www.linkedin.com/business/mar...
Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your company’s highest leverage way to drive growth right now. newsletter.mkt1.co/p/how-to-bui...
June 27, 2025 at 5:36 AM
Before you start trying random channels, launching campaigns, and making random landing pages, you should understand your company’s highest leverage way to drive growth right now. newsletter.mkt1.co/p/how-to-bui...
First, the proportion accessing news via social media and video networks in the United States (54%) is sharply up – overtaking both TV news (50%) and news websites/apps (48%) for the first time: reutersinstitute.politics.ox.ac.uk/digital-news...
June 22, 2025 at 5:29 AM
First, the proportion accessing news via social media and video networks in the United States (54%) is sharply up – overtaking both TV news (50%) and news websites/apps (48%) for the first time: reutersinstitute.politics.ox.ac.uk/digital-news...
Meta’s going back to its original WhatsApp monetization strategy of adding ads into Status, WhatsApp’s own version of Stories: www.socialmediatoday.com/news/whatsap...
June 18, 2025 at 1:48 AM
Meta’s going back to its original WhatsApp monetization strategy of adding ads into Status, WhatsApp’s own version of Stories: www.socialmediatoday.com/news/whatsap...
Google says that it will soon launch a new shopping experience in AI Mode, which will provide more assistance in narrowing down your product search process.
May 24, 2025 at 7:32 AM
Google says that it will soon launch a new shopping experience in AI Mode, which will provide more assistance in narrowing down your product search process.
Make your AI chatbot use interjections like “Hmm,” “Oh,”, “Wow”, “Uh huh,” or “Aww” to mimic human reactions to a conversation (e.g. surprise, comprehension). This makes the chatbot feel more human and engaging.
May 2, 2025 at 6:08 PM
Make your AI chatbot use interjections like “Hmm,” “Oh,”, “Wow”, “Uh huh,” or “Aww” to mimic human reactions to a conversation (e.g. surprise, comprehension). This makes the chatbot feel more human and engaging.
Meta’s adding some new ways for businesses to engage with potential customers on WhatsApp, including business “broadcasts”, which will enable brands to pay to amplify their offers to people who’ve previously interacted with them. www.socialmediatoday.com/news/whatsap...
April 12, 2025 at 12:12 AM
Meta’s adding some new ways for businesses to engage with potential customers on WhatsApp, including business “broadcasts”, which will enable brands to pay to amplify their offers to people who’ve previously interacted with them. www.socialmediatoday.com/news/whatsap...
When you’re targeting people who are busy or in a hurry (e.g. quickly scrolling their phone during their work hours), your ads should be informational, with clear and concise messaging on the product’s features and benefits.
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April 3, 2025 at 4:22 AM
When you’re targeting people who are busy or in a hurry (e.g. quickly scrolling their phone during their work hours), your ads should be informational, with clear and concise messaging on the product’s features and benefits.
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This tactic is saying two things:
Don’t reuse existing ads with new landing pages. Create custom ad creatives for each funnel type to match the user journey.
Don't reuse the same landing page for all your ads. Match the landing page to the ad copy and creative.
Don’t reuse existing ads with new landing pages. Create custom ad creatives for each funnel type to match the user journey.
Don't reuse the same landing page for all your ads. Match the landing page to the ad copy and creative.
February 28, 2025 at 4:31 AM
This tactic is saying two things:
Don’t reuse existing ads with new landing pages. Create custom ad creatives for each funnel type to match the user journey.
Don't reuse the same landing page for all your ads. Match the landing page to the ad copy and creative.
Don’t reuse existing ads with new landing pages. Create custom ad creatives for each funnel type to match the user journey.
Don't reuse the same landing page for all your ads. Match the landing page to the ad copy and creative.
Kickstart your analysis journey with customizable insight templates amplitude.com/templates?ut...
December 26, 2024 at 8:17 PM
Kickstart your analysis journey with customizable insight templates amplitude.com/templates?ut...
Google will let you search for products on Maps to help with holiday shopping www.theverge.com/2024/11/14/2...
November 27, 2024 at 8:42 PM
Google will let you search for products on Maps to help with holiday shopping www.theverge.com/2024/11/14/2...
Adult TikTok users in the U.S. use the platform to follow pop culture and entertainment accounts much more than news and politics www.pewresearch.org/data-labs/20...
November 25, 2024 at 7:45 PM
Adult TikTok users in the U.S. use the platform to follow pop culture and entertainment accounts much more than news and politics www.pewresearch.org/data-labs/20...
How to capture students' spend with product samples
www.wearepion.com/blog-posts/h...
www.wearepion.com/blog-posts/h...
November 18, 2024 at 2:08 AM
How to capture students' spend with product samples
www.wearepion.com/blog-posts/h...
www.wearepion.com/blog-posts/h...