Clarissa Motta
@claricmotta.bsky.social
All things digital 👩🏻💻 #marketing #strategy
That means the roughly 75 million daily active AI Mode users will see not only the AI’s best guess at their queries, but also sponsored results alongside them.
sherwood.news/tech/ads-are...
sherwood.news/tech/ads-are...
Ads are showing up on Google’s AI Mode now
Hope it doesn’t go the same route as Google Search!...
sherwood.news
November 28, 2025 at 4:40 PM
That means the roughly 75 million daily active AI Mode users will see not only the AI’s best guess at their queries, but also sponsored results alongside them.
sherwood.news/tech/ads-are...
sherwood.news/tech/ads-are...
Uma meta-análise apontou que o hábito de assistir vídeos curtos tem correlação com piora no desempenho cognitivo, com a atenção, controle inibitório e uma piora da saúde mental, com o estresse e a ansiedade apresentando as associações mais fortes. psycnet.apa.org/fulltext/202...
APA PsycNet
psycnet.apa.org
November 22, 2025 at 12:37 PM
Uma meta-análise apontou que o hábito de assistir vídeos curtos tem correlação com piora no desempenho cognitivo, com a atenção, controle inibitório e uma piora da saúde mental, com o estresse e a ansiedade apresentando as associações mais fortes. psycnet.apa.org/fulltext/202...
You can access the new capability by going into Settings > Content Preferences > Manage Topics. Then you can move the slider for different topics, including AI-generated content, to adjust how much of that content you want to see in your For You feed.
November 21, 2025 at 10:06 PM
You can access the new capability by going into Settings > Content Preferences > Manage Topics. Then you can move the slider for different topics, including AI-generated content, to adjust how much of that content you want to see in your For You feed.
TikTok is launching a new setting that lets users choose how much AI-generated content they want to see in their For You feed. The company is also introducing more advanced labeling technologies for AI-generated content. techcrunch.com/2025/11/18/t...
TikTok will let you choose how much AI-generated content you want to see | TechCrunch
With the new AI-generated content control, users who want to see less of this sort of content can dial things down, while those who enjoy it can choose to see more of it.
techcrunch.com
November 21, 2025 at 10:05 PM
TikTok is launching a new setting that lets users choose how much AI-generated content they want to see in their For You feed. The company is also introducing more advanced labeling technologies for AI-generated content. techcrunch.com/2025/11/18/t...
He pored over nearly 2 million posts from over 220,000 accounts on Threads, LinkedIn, Instagram, Facebook, X, and Bluesky. His conclusion was a clear and consistent pattern: Posts where creators and brands reply to comments perform better almost every time: buffer.com/resources/re...
Replying to Comments Boosts Engagement by 5-42% on These Major Platforms
Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.
buffer.com
November 18, 2025 at 6:14 AM
He pored over nearly 2 million posts from over 220,000 accounts on Threads, LinkedIn, Instagram, Facebook, X, and Bluesky. His conclusion was a clear and consistent pattern: Posts where creators and brands reply to comments perform better almost every time: buffer.com/resources/re...
Reposted by Clarissa Motta
🌟 Google Docs Gets Smarter
Audio narration, AI help, and 40 new templates
wondertools.substack.com
November 12, 2025 at 3:49 AM
Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven or more words trigger them 46.4%. This correlation indicates that Google primarily uses AIOs for complex informational searches. www.searchenginejournal.com/google-ai-ov... @jamesudl.bsky.social
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
www.searchenginejournal.com
November 12, 2025 at 12:08 AM
Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven or more words trigger them 46.4%. This correlation indicates that Google primarily uses AIOs for complex informational searches. www.searchenginejournal.com/google-ai-ov... @jamesudl.bsky.social
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
November 12, 2025 at 12:07 AM
Google AI Overviews Appear On 21% Of Searches: New Data
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.
Reposted by Clarissa Motta
Repeat after me: Do not fill in and sync your government ID data to your Google account
blog.google/products/chr...
blog.google/products/chr...
Chrome now helps you fill in passport, driver’s license, vehicle information and more.
Chrome already saves you time every day by securely filling in your addresses, passwords and payment information. Today, we’re making it even more helpful. For desktop u…
blog.google
November 6, 2025 at 1:10 AM
Repeat after me: Do not fill in and sync your government ID data to your Google account
blog.google/products/chr...
blog.google/products/chr...
Netflix is pulling the curtain back on the viewing habits of its Gen Z and millennial users across the 12 regions where its ad-supported plan is available. www.thecurrent.com/streaming-ad...
What Netflix wants advertisers to know about how Gen Z is watching | The Current
Netflix’s new “Still Watching” report, released after its Q3 2025 earnings, highlights the viewing habits of Gen Z and millennial users in a dozen ad-supported regions.
www.thecurrent.com
November 6, 2025 at 5:57 AM
Netflix is pulling the curtain back on the viewing habits of its Gen Z and millennial users across the 12 regions where its ad-supported plan is available. www.thecurrent.com/streaming-ad...
🥳🥳 Bluesky Introduces Dislike Button, Hits 40M User Milestone
November 4, 2025 at 6:24 AM
🥳🥳 Bluesky Introduces Dislike Button, Hits 40M User Milestone
Reposted by Clarissa Motta
O @canva anunciou o novo @affinity, app profissional gratuito que integra edição vetorial, foto e layout em um único ambiente. Tudo sem assinatura. O diretor de produto, Cameron Adams, prometeu que será “grátis para sempre”.
O lançamento é o grande destaque do Creative Operating System (Creative…
O lançamento é o grande destaque do Creative Operating System (Creative…
October 31, 2025 at 3:26 AM
O @canva anunciou o novo @affinity, app profissional gratuito que integra edição vetorial, foto e layout em um único ambiente. Tudo sem assinatura. O diretor de produto, Cameron Adams, prometeu que será “grátis para sempre”.
O lançamento é o grande destaque do Creative Operating System (Creative…
O lançamento é o grande destaque do Creative Operating System (Creative…
Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month.
TikTok’s app has been downloaded 5.48 billion times worldwide.
On average, users spend about 95 minutes per day on the platform. www.dreamgrow.com/tiktok-stati...
TikTok’s app has been downloaded 5.48 billion times worldwide.
On average, users spend about 95 minutes per day on the platform. www.dreamgrow.com/tiktok-stati...
How Many People Use TikTok: Number of Users in 2025
Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month. TikTok’s app has been downloaded 5.48 billion times worldwide. On average, users spend about 95 m...
www.dreamgrow.com
October 29, 2025 at 2:45 AM
Report highlights. As of 2025, nearly 1.59 billion users use TikTok worldwide each month.
TikTok’s app has been downloaded 5.48 billion times worldwide.
On average, users spend about 95 minutes per day on the platform. www.dreamgrow.com/tiktok-stati...
TikTok’s app has been downloaded 5.48 billion times worldwide.
On average, users spend about 95 minutes per day on the platform. www.dreamgrow.com/tiktok-stati...
If you’re a female business owner, highlight it. Use “woman-owned” in your messaging and labels describing your business. Add this label even if it seems obvious that your business is owned by a woman (e.g. Alice Smith Consulting).
October 28, 2025 at 10:53 PM
If you’re a female business owner, highlight it. Use “woman-owned” in your messaging and labels describing your business. Add this label even if it seems obvious that your business is owned by a woman (e.g. Alice Smith Consulting).
Vale o click ✅
October 28, 2025 at 5:51 AM
Vale o click ✅
Instagram is now getting a “Watch History” feature, which will make it easier to find any video that you’ve watched in the app.
October 27, 2025 at 10:44 PM
Instagram is now getting a “Watch History” feature, which will make it easier to find any video that you’ve watched in the app.
“Sure, ChatGPT traffic is growing fast and increasingly supporting shopping efforts… but researchers say it’s gonna be a long time until LLM traffic catches up to Google Search in conversions or revenue. Google (paid organic) search still wins on conversion and revenue per session.”
October 24, 2025 at 8:07 PM
“Sure, ChatGPT traffic is growing fast and increasingly supporting shopping efforts… but researchers say it’s gonna be a long time until LLM traffic catches up to Google Search in conversions or revenue. Google (paid organic) search still wins on conversion and revenue per session.”
The new AI-powered tool is supposed to help you choose between similar products. #amazon
Amazon’s latest attempt at selling stuff with AI is the ‘Help me decide’ button
Amazon is filling its marketplace with AI shopping tools.
www.theverge.com
October 24, 2025 at 8:03 PM
The new AI-powered tool is supposed to help you choose between similar products. #amazon
Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.
October 15, 2025 at 10:27 PM
Facebook is looking to take a punt on job listings once again, with an updated version of job opportunities in the app, which it says is aimed at helping young adults to find local entry-level roles.
When running an online promotion, require customers to make a very small effort to redeem it (e.g. manually type a discount code, solve a simple CAPTCHA, complete a short quiz).
People will be more likely to use the discount and buy, increasing overall sales.
People will be more likely to use the discount and buy, increasing overall sales.
October 7, 2025 at 11:26 PM
When running an online promotion, require customers to make a very small effort to redeem it (e.g. manually type a discount code, solve a simple CAPTCHA, complete a short quiz).
People will be more likely to use the discount and buy, increasing overall sales.
People will be more likely to use the discount and buy, increasing overall sales.
WPP revela 20 previsões para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade www.b9.com.br/174779/wpp-2... @b9.com.br
WPP revela 20 previsões para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade
WPP Media mapeou 20 cenários para publicidade em 2030 consultando 62 especialistas globais. Maiores consensos: 82% veem biometria substituindo senhas, 71% preveem IA criando maioria do conteúdo, 66% e...
www.b9.com.br
October 1, 2025 at 6:38 PM
WPP revela 20 previsões para 2030: bot-to-bot, IA cria tudo, creators substituem jornalistas e a morte da sustentabilidade www.b9.com.br/174779/wpp-2... @b9.com.br
Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and millennials, at a time when budgets are tight and economic concerns are high. www.marketingbrew.com/stories/2025...
Mini products are everywhere—here’s why
Brands from Trader Joe’s to Tower 28 are making smaller, cuter products to reach price-savvy and extremely online consumers.
www.marketingbrew.com
September 23, 2025 at 5:14 PM
Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and millennials, at a time when budgets are tight and economic concerns are high. www.marketingbrew.com/stories/2025...
And, in 2025, back to school for many high school and college students means reconnecting with their study buddy: ChatGPT.
September 16, 2025 at 10:42 PM
And, in 2025, back to school for many high school and college students means reconnecting with their study buddy: ChatGPT.
Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with “where-to-buy links,” which will give people more purchase options in-stream, while also giving brands additional insight into link performance. www.socialmediatoday.com/news/pintere...
Pinterest Gives Shoppers More Purchase Options From Pins
Now you can provide multiple options to help drive purchase activity.
www.socialmediatoday.com
September 13, 2025 at 5:42 AM
Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with “where-to-buy links,” which will give people more purchase options in-stream, while also giving brands additional insight into link performance. www.socialmediatoday.com/news/pintere...