Shubham Davey
@bydaveyji.bsky.social
B2B SaaS SEO Copywriter @HubSpot & @WordPress // Simplifying SEO for Founders & Solopreneurs with lettersbydavey.com
Stop guessing what works in SEO. Discover SEO growth stories of businesses who’ve already done it.
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Letters Bydavey: Documenting SEO Growth Stories
Learn what works in SEO from those who have already done it. No guessing game anymore.
twitter.shubhamdavey.com
November 13, 2025 at 6:57 AM
Stop guessing what works in SEO. Discover SEO growth stories of businesses who’ve already done it.
twitter.shubhamdavey.com/letters-byd...
twitter.shubhamdavey.com/letters-byd...
Stop guessing what works in SEO. Discover SEO growth stories of businesses who’ve already done it.
twitter.shubhamdavey.com/letters-byd...
twitter.shubhamdavey.com/letters-byd...
Letters Bydavey: Documenting SEO Growth Stories
Learn what works in SEO from those who have already done it. No guessing game anymore.
twitter.shubhamdavey.com
November 12, 2025 at 7:04 AM
Stop guessing what works in SEO. Discover SEO growth stories of businesses who’ve already done it.
twitter.shubhamdavey.com/letters-byd...
twitter.shubhamdavey.com/letters-byd...
The primary objective of content marketing, and hence SEO, is to make your content easily accessible to your potential customers.
If you create topic clusters mindlessly, you'll neither be good at SEO nor at content marketing.
If you create topic clusters mindlessly, you'll neither be good at SEO nor at content marketing.
November 11, 2025 at 4:56 AM
The primary objective of content marketing, and hence SEO, is to make your content easily accessible to your potential customers.
If you create topic clusters mindlessly, you'll neither be good at SEO nor at content marketing.
If you create topic clusters mindlessly, you'll neither be good at SEO nor at content marketing.
To effectively establish relationships between topics, you must organize your content first. Here's how:
#1 Website: Where you talk about one core problem you solve. All content must live here.
#2 Content page: The one blog post or video that explains your entire unified theory.
#1 Website: Where you talk about one core problem you solve. All content must live here.
#2 Content page: The one blog post or video that explains your entire unified theory.
November 11, 2025 at 4:56 AM
And authority isn't just having 10 posts on a subject; it's creating the single post that explains how the 10 posts logically connect.
You don't need to be the world's best at SEO and email. You just need to be good at explaining the relationship between them.
You don't need to be the world's best at SEO and email. You just need to be good at explaining the relationship between them.
November 11, 2025 at 4:56 AM
And authority isn't just having 10 posts on a subject; it's creating the single post that explains how the 10 posts logically connect.
You don't need to be the world's best at SEO and email. You just need to be good at explaining the relationship between them.
You don't need to be the world's best at SEO and email. You just need to be good at explaining the relationship between them.
Authority is not a collection of topics. It's actually the connection of two topics.
The connections between your topics are more valuable than the topics themselves.
The connections between your topics are more valuable than the topics themselves.
November 11, 2025 at 4:56 AM
Authority is not a collection of topics. It's actually the connection of two topics.
The connections between your topics are more valuable than the topics themselves.
The connections between your topics are more valuable than the topics themselves.
I used to see content marketing as "more content the better". Now I preach "less is more", because I've crossed that horizon of "volume vs value" and I'm grateful for that.
If not already, follow along. You'd love what I share.
If not already, follow along. You'd love what I share.
November 10, 2025 at 5:04 AM
I used to see content marketing as "more content the better". Now I preach "less is more", because I've crossed that horizon of "volume vs value" and I'm grateful for that.
If not already, follow along. You'd love what I share.
If not already, follow along. You'd love what I share.
...And we, as the content writers, have to write one single article that makes both of them happy.
November 10, 2025 at 5:04 AM
...And we, as the content writers, have to write one single article that makes both of them happy.
Speaker 2 (The Technical Workshop): An engineer in a tiny, windowless room, showing a slide that's just code. 'Our NLP models analyze keyword density, semantic co-occurrence, and entity salience to determine E-E-A-T.'
November 10, 2025 at 5:04 AM
Speaker 2 (The Technical Workshop): An engineer in a tiny, windowless room, showing a slide that's just code. 'Our NLP models analyze keyword density, semantic co-occurrence, and entity salience to determine E-E-A-T.'
Speaker 1 (The Main Stage): A "Search Evangelist" in a cool t-shirt, telling a huge crowd: 'Just write for humans! Be helpful! Tell stories! Stop counting keywords, that's not what we're about!'
November 10, 2025 at 5:04 AM
Speaker 1 (The Main Stage): A "Search Evangelist" in a cool t-shirt, telling a huge crowd: 'Just write for humans! Be helpful! Tell stories! Stop counting keywords, that's not what we're about!'
Stop guessing what works in SEO. Discover SEO growth stories of businesses who’ve already done it.
twitter.shubhamdavey.com/letters-byd...
twitter.shubhamdavey.com/letters-byd...
Letters Bydavey: Documenting SEO Growth Stories
Learn what works in SEO from those who have already done it. No guessing game anymore.
twitter.shubhamdavey.com
November 9, 2025 at 6:02 AM
Stop guessing what works in SEO. Discover SEO growth stories of businesses who’ve already done it.
twitter.shubhamdavey.com/letters-byd...
twitter.shubhamdavey.com/letters-byd...
The answer?
❌ Stop chasing metrics.
✅ Start solving problems.
That’s how you win.
How do you optimize content for search intent? Let's discuss.
#SEO
❌ Stop chasing metrics.
✅ Start solving problems.
That’s how you win.
How do you optimize content for search intent? Let's discuss.
#SEO
November 8, 2025 at 7:03 AM
The answer?
❌ Stop chasing metrics.
✅ Start solving problems.
That’s how you win.
How do you optimize content for search intent? Let's discuss.
#SEO
❌ Stop chasing metrics.
✅ Start solving problems.
That’s how you win.
How do you optimize content for search intent? Let's discuss.
#SEO
You have to match search intent-what the person actually wants.
Optimize everything around that search intent. Everything.
Not the keyword. Not the search volume.
Optimize everything around that search intent. Everything.
Not the keyword. Not the search volume.
November 8, 2025 at 7:03 AM
You have to match search intent-what the person actually wants.
Optimize everything around that search intent. Everything.
Not the keyword. Not the search volume.
Optimize everything around that search intent. Everything.
Not the keyword. Not the search volume.
Are they looking for the City of Love in France or Canada? USA?
If you don’t clarify & optimize accordingly, your content is dead on arrival.
If you're serious about your business, you can’t afford to guess.
If you don’t clarify & optimize accordingly, your content is dead on arrival.
If you're serious about your business, you can’t afford to guess.
November 8, 2025 at 7:03 AM
Are they looking for the City of Love in France or Canada? USA?
If you don’t clarify & optimize accordingly, your content is dead on arrival.
If you're serious about your business, you can’t afford to guess.
If you don’t clarify & optimize accordingly, your content is dead on arrival.
If you're serious about your business, you can’t afford to guess.
Because your audience isn’t searching for keywords, they’re searching for answers.
Imagine this:
Someone types “Paris” into Google.
Imagine this:
Someone types “Paris” into Google.
November 8, 2025 at 7:03 AM
Because your audience isn’t searching for keywords, they’re searching for answers.
Imagine this:
Someone types “Paris” into Google.
Imagine this:
Someone types “Paris” into Google.
Here’s the brutal truth:
❌ You’re not a keyword hunter.
✅ You’re a solution presenter.
❌ You’re not a keyword hunter.
✅ You’re a solution presenter.
November 8, 2025 at 7:03 AM
Here’s the brutal truth:
❌ You’re not a keyword hunter.
✅ You’re a solution presenter.
❌ You’re not a keyword hunter.
✅ You’re a solution presenter.
No traffic. Let alone leads & sales.
You scratch your head.
“What did I do wrong? I followed the playbook!”
You scratch your head.
“What did I do wrong? I followed the playbook!”
November 8, 2025 at 7:03 AM
No traffic. Let alone leads & sales.
You scratch your head.
“What did I do wrong? I followed the playbook!”
You scratch your head.
“What did I do wrong? I followed the playbook!”
You find more such keywords targeting various topics.
And now, you’re ready to strike gold.
But after months of creating content, you’re nowhere.
And now, you’re ready to strike gold.
But after months of creating content, you’re nowhere.
November 8, 2025 at 7:03 AM
You find more such keywords targeting various topics.
And now, you’re ready to strike gold.
But after months of creating content, you’re nowhere.
And now, you’re ready to strike gold.
But after months of creating content, you’re nowhere.