Shubham Davey
@bydaveyji.bsky.social
B2B SaaS SEO Copywriter @HubSpot & @WordPress // Simplifying SEO for Founders & Solopreneurs with lettersbydavey.com
I tell my clients their traffic will explode.
The secret sauce?
I stuff high-search-volume keywords like ‘best pizza’ in the code of their About page.
Google loves optimized content, & my clients patiently wait while I keep saying, “Trust me, it’s working”.
SEO is clearly not dead.
The secret sauce?
I stuff high-search-volume keywords like ‘best pizza’ in the code of their About page.
Google loves optimized content, & my clients patiently wait while I keep saying, “Trust me, it’s working”.
SEO is clearly not dead.
November 13, 2025 at 5:00 AM
I tell my clients their traffic will explode.
The secret sauce?
I stuff high-search-volume keywords like ‘best pizza’ in the code of their About page.
Google loves optimized content, & my clients patiently wait while I keep saying, “Trust me, it’s working”.
SEO is clearly not dead.
The secret sauce?
I stuff high-search-volume keywords like ‘best pizza’ in the code of their About page.
Google loves optimized content, & my clients patiently wait while I keep saying, “Trust me, it’s working”.
SEO is clearly not dead.
Your product is your best SEO tool.
How?
- Embed trackable UTM links in tool outputs that users share externally.
- Build a free tool (e.g., ROI calculator) requiring an email to access.
- Repurpose user-generated tool data into "State of X" blog posts.
Backlinks should be cultivated, not built.
How?
- Embed trackable UTM links in tool outputs that users share externally.
- Build a free tool (e.g., ROI calculator) requiring an email to access.
- Repurpose user-generated tool data into "State of X" blog posts.
Backlinks should be cultivated, not built.
November 12, 2025 at 7:04 AM
Your product is your best SEO tool.
How?
- Embed trackable UTM links in tool outputs that users share externally.
- Build a free tool (e.g., ROI calculator) requiring an email to access.
- Repurpose user-generated tool data into "State of X" blog posts.
Backlinks should be cultivated, not built.
How?
- Embed trackable UTM links in tool outputs that users share externally.
- Build a free tool (e.g., ROI calculator) requiring an email to access.
- Repurpose user-generated tool data into "State of X" blog posts.
Backlinks should be cultivated, not built.
You're doing it wrong if you just create topic clusters for good SEO.
And there's no need to get overwhelmed because there are too many topics/categories to talk about.
And there's no need to get overwhelmed because there are too many topics/categories to talk about.
November 11, 2025 at 4:56 AM
You're doing it wrong if you just create topic clusters for good SEO.
And there's no need to get overwhelmed because there are too many topics/categories to talk about.
And there's no need to get overwhelmed because there are too many topics/categories to talk about.
Picture this: Google has two speakers at a conference.
November 10, 2025 at 5:04 AM
Picture this: Google has two speakers at a conference.
Your free tool is your best SEO asset.
- Offer a simple, useful version of your SaaS.
- Promote it with buyer-focused landing pages.
- Gate advanced features, but give value upfront.
A free tool brings in leads who already want what you sell
- Offer a simple, useful version of your SaaS.
- Promote it with buyer-focused landing pages.
- Gate advanced features, but give value upfront.
A free tool brings in leads who already want what you sell
November 9, 2025 at 6:02 AM
Your free tool is your best SEO asset.
- Offer a simple, useful version of your SaaS.
- Promote it with buyer-focused landing pages.
- Gate advanced features, but give value upfront.
A free tool brings in leads who already want what you sell
- Offer a simple, useful version of your SaaS.
- Promote it with buyer-focused landing pages.
- Gate advanced features, but give value upfront.
A free tool brings in leads who already want what you sell
You’re obsessed with the wrong metric.
You spend hours hunting for that “perfect” keyword.
Search volume: 500+. Competition: low.
You spend hours hunting for that “perfect” keyword.
Search volume: 500+. Competition: low.
November 8, 2025 at 7:03 AM
You’re obsessed with the wrong metric.
You spend hours hunting for that “perfect” keyword.
Search volume: 500+. Competition: low.
You spend hours hunting for that “perfect” keyword.
Search volume: 500+. Competition: low.
What controversial content marketing opinion will have you in this position?
November 8, 2025 at 6:48 AM
What controversial content marketing opinion will have you in this position?
Don’t ignore ToFu (top-of-funnel) keywords.
- Answer your customer's questions.
- Show how your SaaS solves those problems.
- Capture customers from cold traffic using lead magnets
Educate first, sell second. Your buyers remember who helped.
- Answer your customer's questions.
- Show how your SaaS solves those problems.
- Capture customers from cold traffic using lead magnets
Educate first, sell second. Your buyers remember who helped.
November 8, 2025 at 6:02 AM
Don’t ignore ToFu (top-of-funnel) keywords.
- Answer your customer's questions.
- Show how your SaaS solves those problems.
- Capture customers from cold traffic using lead magnets
Educate first, sell second. Your buyers remember who helped.
- Answer your customer's questions.
- Show how your SaaS solves those problems.
- Capture customers from cold traffic using lead magnets
Educate first, sell second. Your buyers remember who helped.
Myth: SEO is only about keyword stuffing.
Truth: Keyword stuffing can harm your SEO efforts; instead, focus on natural, relevant keyword usage within high-quality content.
Truth: Keyword stuffing can harm your SEO efforts; instead, focus on natural, relevant keyword usage within high-quality content.
November 8, 2025 at 5:00 AM
Myth: SEO is only about keyword stuffing.
Truth: Keyword stuffing can harm your SEO efforts; instead, focus on natural, relevant keyword usage within high-quality content.
Truth: Keyword stuffing can harm your SEO efforts; instead, focus on natural, relevant keyword usage within high-quality content.
Your SaaS platform's feature pages show a 75% bounce rate because enterprise visitors from healthcare see the same content as small business users from retail.
November 7, 2025 at 11:30 AM
Your SaaS platform's feature pages show a 75% bounce rate because enterprise visitors from healthcare see the same content as small business users from retail.
In 2022, I started my newsletter out of FOMO & obviously, I failed.
Not because my list was too small.
Not because my narrative wasn't good.
But because I treated my write newsletters like a billboard instead of a conversation.
Not because my list was too small.
Not because my narrative wasn't good.
But because I treated my write newsletters like a billboard instead of a conversation.
November 7, 2025 at 7:00 AM
In 2022, I started my newsletter out of FOMO & obviously, I failed.
Not because my list was too small.
Not because my narrative wasn't good.
But because I treated my write newsletters like a billboard instead of a conversation.
Not because my list was too small.
Not because my narrative wasn't good.
But because I treated my write newsletters like a billboard instead of a conversation.
Forget broad traffic, focus on high-intent visitors.
- Research industry-specific keywords your buyers use.
- Create guides for feature-specific searches.
- Use customer feedback to shape content.
Quality beats quantity in SaaS SEO every time.
- Research industry-specific keywords your buyers use.
- Create guides for feature-specific searches.
- Use customer feedback to shape content.
Quality beats quantity in SaaS SEO every time.
November 7, 2025 at 6:00 AM
Forget broad traffic, focus on high-intent visitors.
- Research industry-specific keywords your buyers use.
- Create guides for feature-specific searches.
- Use customer feedback to shape content.
Quality beats quantity in SaaS SEO every time.
- Research industry-specific keywords your buyers use.
- Create guides for feature-specific searches.
- Use customer feedback to shape content.
Quality beats quantity in SaaS SEO every time.
AI is supposed to make you faster. But it's slowing you down.
Because you're using it wrongly. That's most likely the case.
AI tools don't have access to real-time data; even with MCPs, there's latency and inaccuracy.
If you use AI to make data-driven decisions, you're mistaken.
Because you're using it wrongly. That's most likely the case.
AI tools don't have access to real-time data; even with MCPs, there's latency and inaccuracy.
If you use AI to make data-driven decisions, you're mistaken.
November 7, 2025 at 5:04 AM
AI is supposed to make you faster. But it's slowing you down.
Because you're using it wrongly. That's most likely the case.
AI tools don't have access to real-time data; even with MCPs, there's latency and inaccuracy.
If you use AI to make data-driven decisions, you're mistaken.
Because you're using it wrongly. That's most likely the case.
AI tools don't have access to real-time data; even with MCPs, there's latency and inaccuracy.
If you use AI to make data-driven decisions, you're mistaken.
Your SaaS's latest feature release caused Google to drop a number of indexed pages due to duplicate content from dynamic URL parameters and JavaScript rendering issues.
November 6, 2025 at 11:30 AM
Your SaaS's latest feature release caused Google to drop a number of indexed pages due to duplicate content from dynamic URL parameters and JavaScript rendering issues.
Your SaaS blog isn’t a product brochure.
- Share honest comparisons, even if you’re (or) not #1.
- Highlight real user pain points, not just features.
- Add insights and examples to every post.
People trust brands that help them choose, not just sell
- Share honest comparisons, even if you’re (or) not #1.
- Highlight real user pain points, not just features.
- Add insights and examples to every post.
People trust brands that help them choose, not just sell
November 6, 2025 at 6:02 AM
Your SaaS blog isn’t a product brochure.
- Share honest comparisons, even if you’re (or) not #1.
- Highlight real user pain points, not just features.
- Add insights and examples to every post.
People trust brands that help them choose, not just sell
- Share honest comparisons, even if you’re (or) not #1.
- Highlight real user pain points, not just features.
- Add insights and examples to every post.
People trust brands that help them choose, not just sell
I guarantee top 3 Google rankings within 90 days.
How? I target keywords no one searches.
Like ‘best quantum gluten-free socks 2025.’
Zero competition = instant #1.
I show clients the SERP screenshot.
They frame it.
Traffic? 12 visits/month.
But it’s organic.
How? I target keywords no one searches.
Like ‘best quantum gluten-free socks 2025.’
Zero competition = instant #1.
I show clients the SERP screenshot.
They frame it.
Traffic? 12 visits/month.
But it’s organic.
November 6, 2025 at 5:04 AM
I guarantee top 3 Google rankings within 90 days.
How? I target keywords no one searches.
Like ‘best quantum gluten-free socks 2025.’
Zero competition = instant #1.
I show clients the SERP screenshot.
They frame it.
Traffic? 12 visits/month.
But it’s organic.
How? I target keywords no one searches.
Like ‘best quantum gluten-free socks 2025.’
Zero competition = instant #1.
I show clients the SERP screenshot.
They frame it.
Traffic? 12 visits/month.
But it’s organic.
Myth: SEO is only about technical optimization.
Truth: Technical SEO is important, but content quality, relevance, and user experience are equally crucial for SEO success.
Truth: Technical SEO is important, but content quality, relevance, and user experience are equally crucial for SEO success.
November 6, 2025 at 5:00 AM
Myth: SEO is only about technical optimization.
Truth: Technical SEO is important, but content quality, relevance, and user experience are equally crucial for SEO success.
Truth: Technical SEO is important, but content quality, relevance, and user experience are equally crucial for SEO success.
Your SaaS platform loses annual subscribers within months, costing thousands in lost revenue in one quarter alone.
Despite your product updates, users silently move away before discovering features that could transform their workflow.
Despite your product updates, users silently move away before discovering features that could transform their workflow.
November 5, 2025 at 11:30 AM
Your SaaS platform loses annual subscribers within months, costing thousands in lost revenue in one quarter alone.
Despite your product updates, users silently move away before discovering features that could transform their workflow.
Despite your product updates, users silently move away before discovering features that could transform their workflow.
Your SaaS product's core feature terms lost search visibility last quarter because competitors adapted to a new market language while your keyword strategy remained static.
November 5, 2025 at 11:30 AM
Your SaaS product's core feature terms lost search visibility last quarter because competitors adapted to a new market language while your keyword strategy remained static.
Stop chasing vanity keywords.
• Write content that solves specific user problems, not just features.
• Target buyer keywords that show real purchase intent.
• Track which keywords actually convert.
If your SaaS isn’t showing up for what buyers want, you’re invisible.
• Write content that solves specific user problems, not just features.
• Target buyer keywords that show real purchase intent.
• Track which keywords actually convert.
If your SaaS isn’t showing up for what buyers want, you’re invisible.
November 5, 2025 at 6:03 AM
Stop chasing vanity keywords.
• Write content that solves specific user problems, not just features.
• Target buyer keywords that show real purchase intent.
• Track which keywords actually convert.
If your SaaS isn’t showing up for what buyers want, you’re invisible.
• Write content that solves specific user problems, not just features.
• Target buyer keywords that show real purchase intent.
• Track which keywords actually convert.
If your SaaS isn’t showing up for what buyers want, you’re invisible.
If you can spend a week chasing vanity metrics like page views, you can invest a week in mapping content to customer pain points.
If you can spend a month creating generic blog posts, you can invest a month in crafting case studies that prove ROI.
If you can spend a month creating generic blog posts, you can invest a month in crafting case studies that prove ROI.
November 5, 2025 at 5:04 AM
If you can spend a week chasing vanity metrics like page views, you can invest a week in mapping content to customer pain points.
If you can spend a month creating generic blog posts, you can invest a month in crafting case studies that prove ROI.
If you can spend a month creating generic blog posts, you can invest a month in crafting case studies that prove ROI.
The most important part of Black Friday happens after the sale.
You should shift the focus from acquisition to retention. The real work begins after they click "buy."
You should shift the focus from acquisition to retention. The real work begins after they click "buy."
November 4, 2025 at 4:59 AM
The most important part of Black Friday happens after the sale.
You should shift the focus from acquisition to retention. The real work begins after they click "buy."
You should shift the focus from acquisition to retention. The real work begins after they click "buy."
Everyone's chasing the AI dream.
"One prompt to rule them all." "Automate the entire content flywheel."
"One prompt to rule them all." "Automate the entire content flywheel."
November 3, 2025 at 4:59 AM
Everyone's chasing the AI dream.
"One prompt to rule them all." "Automate the entire content flywheel."
"One prompt to rule them all." "Automate the entire content flywheel."
Micro-intent is the secret sauce for small sites. Map every keyword to a real user goal.
- Embed videos
- Write easy answers
- Have contextual CTAs
Featured snippets love this.
Big brands can’t move this fast—use it.
- Embed videos
- Write easy answers
- Have contextual CTAs
Featured snippets love this.
Big brands can’t move this fast—use it.
November 2, 2025 at 7:00 AM
Micro-intent is the secret sauce for small sites. Map every keyword to a real user goal.
- Embed videos
- Write easy answers
- Have contextual CTAs
Featured snippets love this.
Big brands can’t move this fast—use it.
- Embed videos
- Write easy answers
- Have contextual CTAs
Featured snippets love this.
Big brands can’t move this fast—use it.