We're picking up our Ad + Landing page series again along with some new content. Today we are looking at Maude,.Here are 3 ideas from Ad to LP:

- image frames product well, both visually and non-visually.
- LP helps with product discovery
- Ad has bold copy

Swipe to see more:
#marketingsky

Mastering the customer journey is key to driving sustained growth. Here is an example from Cuts. Swipe to see how they used static ads and their landing page for a coherent customer journey

Collections pages can be a gold mine for driving performance. Here are 3 things we looked at to improve performance:

1 - Added models size and stage of pregnancy
2 - Added a quickview
3 - Highlighted the price as most products below $50

Swipe to see more ideas. Like for later ref
#Marketingsky

For the Thursday post, #4 we look at Bird Dogs.

- Clean bold ad
- Ad focused on product
- LP is lifestyle

The journey is from a clean bold ad, focused on the product, to a fairly loud collection page leaning into lifestyle.

No copy in the ad, the creative does ALL the lifting

#marketingsky

#3 Is Boll and Branch.

Have to admit, before the analysis of 100's of ads+LP, I did not know them. I can safely say I do now!

Here's is Boll and Branch's customer journey for this ad. I like the newspaper style ad, It allows for more copy into the overall ad without going overboard.

#Marketingsky

#2 in a our AD+LP series is Allbirds. A lot of remember when All Birds burst on to the scene.

- Product in lifestyle imagery
- LP is the product
- Templated ads

See you Tuesday for more of the Ad+LP series or stick round for well intended puns.

#marketingsky #digitalmarketing

Excited to say I am starting a new series (Tues + Thu).

Over the last few weeks, analyzed 100's of ads + LP, we picked up some things we thought worth sharing about the customer acquisition journey.

Won't delve into the stats, but practical insights. Come along for the ride

#marketingsky

Here's our take on improving a product display page for Miss Jessie's.

Added the customer benefits close tot the product
Add 3 USP to anchor the price (showing the value)
Bumped up visibility of reviews - gain trust sooner with first time customers

And more, swipe and see what else we did

Here is a re-imaging of @tallsize cart, core ideas:

-> Adding a progress bar for free shipping
-> Upselling subscriptions for higher LTV
-> Displaying social proof/reviews
-> Payment badges & safe checkout
-> Order-based compliments top of the cart to validate choice. Great for clothing

Came across Yumwoof. Thought they were doing a pretty good job overall. Something bugged me a little about their collections pages, especially in comparison to the rest of their site.

Frey shows some solid reliable PDP optimizations

Monday Morning done, getting this out there. 4 ideas I saw from this weekend for the PDP. Simple effective clean page layout focused on maximizing conversions and AOV

Some idea's to help boost add to cart rates. This is from Frey:

I like the lay out of their PDP, even if a little busy. But the it answers a lot of the buying questions quickly. Using a picture as a benefit run down is also a good idea