Ralph | Bespoke Analytica
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Ralph | Bespoke Analytica
@bespokeanalytica.bsky.social
🚀 Data-Driven Growth Marketing for Mid-Sized Brands
🔬 Custom Modelling to Optimize Your Customer Journey
📈 From 5-Figures to 6, One Funnel Step at a Time

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Mastering the customer journey is key to driving sustained growth. Here is an example from Cuts. Swipe to see how they used static ads and their landing page for a coherent customer journey
Reposted by Ralph | Bespoke Analytica
We're picking up our Ad + Landing page series again along with some new content. Today we are looking at Maude,.Here are 3 ideas from Ad to LP:

- image frames product well, both visually and non-visually.
- LP helps with product discovery
- Ad has bold copy

Swipe to see more:
#marketingsky
August 26, 2025 at 8:00 AM
We're picking up our Ad + Landing page series again along with some new content. Today we are looking at Maude,.Here are 3 ideas from Ad to LP:

- image frames product well, both visually and non-visually.
- LP helps with product discovery
- Ad has bold copy

Swipe to see more:
#marketingsky
August 26, 2025 at 8:00 AM
Reposted by Ralph | Bespoke Analytica
#2 in a our AD+LP series is Allbirds. A lot of remember when All Birds burst on to the scene.

- Product in lifestyle imagery
- LP is the product
- Templated ads

See you Tuesday for more of the Ad+LP series or stick round for well intended puns.

#marketingsky #digitalmarketing
January 23, 2025 at 2:00 PM
Reposted by Ralph | Bespoke Analytica
Mastering the customer journey is key to driving sustained growth. Here is an example from Cuts. Swipe to see how they used static ads and their landing page for a coherent customer journey
February 18, 2025 at 6:06 PM
youtu.be/wSHmygPQukQ?... this could be the best Rug Pull of all time!

Quantum Computing doing a rug pull on AI tech bros, Science doing a rug pull on greater fool VC money.

It was known that QC could actually solve real problems, not the AI hype of maybe 1 day we will, just need more money.
Majorana 1 Explained: The Path to a Million Qubits
YouTube video by Microsoft
youtu.be
February 20, 2025 at 3:44 AM
Mastering the customer journey is key to driving sustained growth. Here is an example from Cuts. Swipe to see how they used static ads and their landing page for a coherent customer journey
February 18, 2025 at 6:06 PM
Reposted by Ralph | Bespoke Analytica
Collections pages can be a gold mine for driving performance. Here are 3 things we looked at to improve performance:

1 - Added models size and stage of pregnancy
2 - Added a quickview
3 - Highlighted the price as most products below $50

Swipe to see more ideas. Like for later ref
#Marketingsky
February 4, 2025 at 8:57 PM
Some inspo… 😏
February 5, 2025 at 12:36 AM
Collections pages can be a gold mine for driving performance. Here are 3 things we looked at to improve performance:

1 - Added models size and stage of pregnancy
2 - Added a quickview
3 - Highlighted the price as most products below $50

Swipe to see more ideas. Like for later ref
#Marketingsky
February 4, 2025 at 8:57 PM
Reposted by Ralph | Bespoke Analytica
For the Thursday post, #4 we look at Bird Dogs.

- Clean bold ad
- Ad focused on product
- LP is lifestyle

The journey is from a clean bold ad, focused on the product, to a fairly loud collection page leaning into lifestyle.

No copy in the ad, the creative does ALL the lifting

#marketingsky
January 30, 2025 at 1:00 PM
For the Thursday post, #4 we look at Bird Dogs.

- Clean bold ad
- Ad focused on product
- LP is lifestyle

The journey is from a clean bold ad, focused on the product, to a fairly loud collection page leaning into lifestyle.

No copy in the ad, the creative does ALL the lifting

#marketingsky
January 30, 2025 at 1:00 PM
Reposted by Ralph | Bespoke Analytica
#3 Is Boll and Branch.

Have to admit, before the analysis of 100's of ads+LP, I did not know them. I can safely say I do now!

Here's is Boll and Branch's customer journey for this ad. I like the newspaper style ad, It allows for more copy into the overall ad without going overboard.

#Marketingsky
January 28, 2025 at 1:00 PM
#3 Is Boll and Branch.

Have to admit, before the analysis of 100's of ads+LP, I did not know them. I can safely say I do now!

Here's is Boll and Branch's customer journey for this ad. I like the newspaper style ad, It allows for more copy into the overall ad without going overboard.

#Marketingsky
January 28, 2025 at 1:00 PM
Ok @deepseek.bsky.social now you’re just taking the mick! 😂😂😂
January 27, 2025 at 6:06 PM
Reposted by Ralph | Bespoke Analytica
Why don’t marketers like playing poker?
They can’t stop bidding!
January 23, 2025 at 3:44 PM
Why don’t marketers like playing poker?
They can’t stop bidding!
January 23, 2025 at 3:44 PM
#2 in a our AD+LP series is Allbirds. A lot of remember when All Birds burst on to the scene.

- Product in lifestyle imagery
- LP is the product
- Templated ads

See you Tuesday for more of the Ad+LP series or stick round for well intended puns.

#marketingsky #digitalmarketing
January 23, 2025 at 2:00 PM
Reposted by Ralph | Bespoke Analytica
Excited to say I am starting a new series (Tues + Thu).

Over the last few weeks, analyzed 100's of ads + LP, we picked up some things we thought worth sharing about the customer acquisition journey.

Won't delve into the stats, but practical insights. Come along for the ride

#marketingsky
January 21, 2025 at 2:00 PM
Every growth marketer’s LinkedIn post starts with “Here’s what nobody tells you about X…” only to conclude with a completely obvious insight. (“You should test your ads.”)

Feeling a little snarky today.

#marketingsnark
January 22, 2025 at 3:20 PM
Reposted by Ralph | Bespoke Analytica
Email marketers favorite book ending?
Open

#marketingsky
January 21, 2025 at 9:12 PM
Email marketers favorite book ending?
Open

#marketingsky
January 21, 2025 at 9:12 PM
Excited to say I am starting a new series (Tues + Thu).

Over the last few weeks, analyzed 100's of ads + LP, we picked up some things we thought worth sharing about the customer acquisition journey.

Won't delve into the stats, but practical insights. Come along for the ride

#marketingsky
January 21, 2025 at 2:00 PM
Everyday, more and more, joining the Butlerian Jihad makes more sense.

What are we doing here, people? What are we doing?
January 21, 2025 at 4:38 AM
It's Monday! and have a got a banger for the jokes today.

Why do digital marketers love the gym?
cause they’re obsessed with marginal gains.

OK, that was a bit of a stretch.

Have a good week. Does anyone focus on marginal revenue as a key metric? If so how? ARPU a good proxy?
January 20, 2025 at 3:07 PM
I have soo many questions?

What are the CPCs on PH? Does PH simply give a bigger share than YT, or are PH users clicking on more ads than YT users.

Now I’m curious about the business side of free corn. Assuming this is even 100% true & not “adjusted” for clicks
OnlyFans model creates SFW content on PornHub, publishes post to LinkedIn explaining that she gets a much higher rate on PornHub vs YouTube ($1,000 per million views on Pornhub versus YouTube’s $340), and then LinkedIn takes down her post and bans her.

www.404media.co/why-this-onl...
Why This OnlyFans Model Posts Machine Learning Explainers to Pornhub
Justice Alito should watch this Pornhub video about calculus.
www.404media.co
January 17, 2025 at 8:07 PM