BAV Group (a VML & WPP Consultancy)
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bavgroup.bsky.social
BAV Group (a VML & WPP Consultancy)
@bavgroup.bsky.social
The world's leading authority on data-driven branding.™️ Helping you convert brand insight to business growth.

https://www.bavgroup.com
Summing up @canneslions.bsky.social in one picture taken at the VML "friends and family" party WPP Beach.

Taken by a staff member on her fancy @lomography.com Diana+ Instant Camera.
June 24, 2025 at 2:42 PM
Love how authentic Tina Cartwright is.
May 6, 2025 at 3:26 PM
We used ChatGPT to transform our BrandAsset® Valuator (BAV) brand personalities into plushies.

Each is a combination of our 48 imagery attributes by which we measure all brands, globally, regardless of category.

Which combination of these is the dream team for your brand?
April 24, 2025 at 2:46 PM
Please, don't ask us to track nose picking, but we do have data on a variety of current and historic data on tv/film/radio like Days of our Lives and 60 Minutes and even people and generations as brands.

Want to understand how associating yourself with any of these could impact your brand?
April 23, 2025 at 2:14 PM
Still no nose picking data, but we do have years of data on brands like Cyber Monday, Black Friday, Small Business Saturday, Record Store Day, and even Monday Night Football.
April 23, 2025 at 2:14 PM
No nose picking data, but we do have data on a lot brands that YOU may not consider a brand.

Like government agencies, cities, countries, concepts like capitalism and "made in the usa, as well as tourist destinations like Mount Rushmore.
April 23, 2025 at 2:14 PM
April 23 is National Nose Picking Day!

Don't worry, we track a LOT of things as brands -- but nose picking isn't one of them.

But we do have data on a lot brands that YOU may not consider a brand.
April 23, 2025 at 2:14 PM
Okay, just one more clip.

⭐️ Head over to www.theopinionparty.com or listen wherever you find your podcasts. ⭐️
April 22, 2025 at 1:52 PM
🧵3 of 4

Want a little more before you click thru?

⭐️ Head over to www.theopinionparty.com or listen wherever you find your podcasts. ⭐️
April 22, 2025 at 1:52 PM
🧵2 of 4

In this episode Laura and Jason discuss fame and influence marketing with Jason Falls, industry expert and host of the Winfluence podcast.

⭐️ Head over to www.theopinionparty.com or listen wherever you find your podcasts. ⭐️
April 22, 2025 at 1:52 PM
A 3-minute preview of 🪩 Opinion Party, episode 3,🪩 where our hosts Laura Jones & jason gaikowski discuss fame and influence marketing with @jasonfalls.bsky.social

⭐️ Full episode drops 4/22/2025, wherever you find your podcasts. ⭐️

Learn more at theopinionparty.com (or profile 🔗)
April 16, 2025 at 5:40 PM
A 3 minute version of the second episode of Opinion Party with Laura Jones & Jason Gaikowski who discuss the concept of trust with John Sabine, Director of Social Media at ⁨@merriam-webster.com

⭐️ Full episode available wherever you find your podcasts on 4/8/2025. ⭐️
April 2, 2025 at 8:20 PM
There may be a disconnect when folks are looking at a Gen Pop audience, but when we dove into the data women in the USA 18+ and then a look at women under 29 in the USA, it’s a more brand aligned partnership than we thought at first.

bit.ly/nike-x-skims
March 26, 2025 at 1:51 PM