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bavgroup.bsky.social
BAV Group (a VML & WPP Consultancy)
@bavgroup.bsky.social
The world's leading authority on data-driven branding.™️ Helping you convert brand insight to business growth.

https://www.bavgroup.com
bav.group

Personalization isn't about being creepy—it's about empowering customers to do things they couldn't before.

David Edelman, best selling author and #marketing expert joins Laura Jones, CEO of BAV Group, on Opinion Party (S2 E11) to shatter myths about personalization in the age of #AI.
The Five Promises of Effective AI-Powered Personalization with David C. Edelman
YouTube video by Opinion Party: The Marketing Podcast
youtu.be
November 12, 2025 at 5:03 PM
"We are really not in the lubrication business... Our business purpose is to be in the memories business."

🪩Opinion Party S2:E10🪩 From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia Fenske

Find on YouTube or wherever you get your #podcasts
From Rocket Ships to YouTube Clips with WD-40's Claudia Fenske
YouTube video by Opinion Party: The Marketing Podcast
youtu.be
November 5, 2025 at 8:01 PM
"The most successful companies solve problems and make a ton of money doing that." ~ Andisa Ntsubane

🪙 Opinion Party S2:E8 🪙 Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane

youtu.be/GTZEub7BJq0

#marketing #business #purpose
Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane
YouTube video by Opinion Party: The Marketing Podcast
youtu.be
October 22, 2025 at 1:32 PM
What if #humanity is an evolving capability in the age of #AI?

Javier Meza, President of Marketing & Europe #CMO of The Coca-Cola Company joins host Laura Jones to discuss on Opinion Party: the #marketing podcast - S2:E4.

Find this and all episodes wherever you find your #podcasts.
Human Intelligences in the Age of AI Coca-Cola's Javier Meza
YouTube video by Opinion Party: The Marketing Podcast
www.youtube.com
September 28, 2025 at 5:31 PM
Think #creative can't be measured?
Think again.

Manjiry Tamhane joins Laura Jones on Opinion Party to show you how w/out ruining the magic.

Opinion Party - Season 2, Episode 3 with Manjiry Tamhane, CEO of Gain Theory.

Find this and all episodes wherever you find your podcasts.

#marketing #ceo
From Creative Guesswork to Measurable Magic with Gain Theory's Manjiry Tamhane
YouTube video by Opinion Party: The Marketing Podcast
youtu.be
September 24, 2025 at 5:53 PM
Opinion Party S2:E2 is live!
From Slurpees to Sustainability with 7-Eleven's Marissa Jarratt

Did you know they have amazing merch? I didn't. Did you know their Chief #Marketing Officer is also their Chief #Sustainability Officer? I do now!

Wherever you find your #podcasts!
From Slurpees to Sustainability with 7-Eleven's Marissa Jarratt
YouTube video by Opinion Party: The Marketing Podcast
www.youtube.com
September 10, 2025 at 1:25 PM
Opinion Party: The Marketing Podcast is BACK!

S2 E1: Marc de Swaan Arons, co-founder of the Institute for Real Growth (IRG), joins host Laura Jones, Global CEO of BAV Group, to discuss the evolution of marketing, the impact of AI, & the importance of humanized growth.

#marketing #podcast #cmo
From Shareholder Value to Stakeholder Impact with Marc de Swaan Arons
YouTube video by Opinion Party: The Marketing Podcast
www.youtube.com
September 4, 2025 at 4:20 PM
AI comes with side effects... but BAV Group's Joshua Davenport may have the remedy.

🌈 📚 Everything I Know About AI I Learned from 🌈 📚
Cognitive offloading to AI reduces mental effort, with side effects: loss of critical thinking, reinforced biases.

❤️ his session on the #SXSW Panel Picker!
PanelPicker | SXSW Conference & Festivals
PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.
bit.ly
August 20, 2025 at 3:01 PM
Want to know the 🤫 🅂🄴🄲🅁🄴🅃 🤫 to successful purpose-driven profitability?

Then you should help BAV Group's Brian Owens get to #SXSW 2026 so you can be a part of this ᴡᴏʀᴋsʜᴏᴘ.

Growing Brands Faster with Data, Purpose & Partnerships
Head over to the #SXSW Panel Picker and ❤️ his session today!
PanelPicker | SXSW Conference & Festivals
PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.
bit.ly
August 14, 2025 at 6:21 PM
Modern love & dating. Wow. It's 😱 ŞĆΔŘ¥ 😱.

BAV Group's Carly McCracken, has partnered with Canvas8 to help #brands and society to ⚡💥 𝘀𝗽𝗮𝗿𝗸 𝗿𝗲𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 💥⚡ and write a new l♡ve story at #sxsw 2026.

Head over to the SXSW Panel Picker and ❤️ her session today!
Panel Picker Link: bit.ly/carly2026
PanelPicker | SXSW Conference & Festivals
PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.
bit.ly
August 13, 2025 at 1:59 PM
Do you think your #brand has to 𝙎𝙃𝙊𝙐𝙏 to be heard?

BAV Group's Aylin Yasa has the data to show how 𝚚𝚞𝚒𝚎𝚝 can be a powerful differentiator in a brand's success.

🤫 Success Without Shouting: How Quiet Brands Win in LOUDNESS 🤫

Head over to the #SXSW Panel Picker and ❤️ her session today!
PanelPicker | SXSW Conference & Festivals
PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.
bit.ly
August 7, 2025 at 1:12 PM
🪩 Opinion Party: the #marketing podcast 🪩 season 1 is a wrap, but before we launch season 2 -- we had to share a few of our favorite Laura Jones & Jason Gaikowski that didn't make the final edits!

Remember, it's not a party without you -- just like, share, and leave a comment.
Opinion Party: Laura and Jason Deleted Scenes
YouTube video by Opinion Party: The Marketing Podcast
www.youtube.com
July 30, 2025 at 8:54 PM
New from BAV Group's global CEO, Laura Jones, published by WARC.
with support from Tanay Sharma

Value Beyond Price: A framework for reimagining brand value in an uncertain economy

bit.ly/value-beyond...
Value Beyond Price: A framework for reimagining brand value in an uncertain economy | WARC
With economic volatility comes belt tightening and smaller marketing budgets. It’s tempting to tap into discounts when consumers are cutting back. But there are strategies other than positioning as th...
bit.ly
July 30, 2025 at 4:17 PM
Once again Managing Director, Brian Owens bringing that great #Brand x #Commerce insight.

Check out his new article for the Path to Purchase Institute:
In-Store Innovation: How CPGs Can Win the New Path to Purchase
In-Store Innovation: How CPGs Can Win the New Path to Purchase
Here are actionable takeaways for brands to drive sales in a dynamic environment.
p2pi.com
July 29, 2025 at 3:05 PM
Opinion Party: the #marketing #podcast, S1 E9 with Peter Everett exploring the myth of the global #brand.

youtu.be/RRnl7F-IQoo
The Myth of the Global Brand w/Peter Everett
YouTube video by Opinion Party: The Marketing Podcast
youtu.be
July 16, 2025 at 1:52 PM
Summing up @canneslions.bsky.social in one picture taken at the VML "friends and family" party WPP Beach.

Taken by a staff member on her fancy @lomography.com Diana+ Instant Camera.
June 24, 2025 at 2:42 PM
Time for an Opinion Party!
🪩 🤔 🪩
Opinion Party is the marketing #podcast where we explore the most pervasive myths in #marketing through the cold, cruel lens of #data -- and see if they can survive.

youtu.be/fZlwNYyY8c4
Should Brands Take a Stand? w/Kimberly A. Whitler
YouTube video by Opinion Party: The Marketing Podcast
youtu.be
June 5, 2025 at 1:25 PM
It's time for 🪩Opinion Party!🪩

Here's a 3-minute preview of Opinion Party, S1 E6.

Hosts Laura Jones & jason gaikowski discuss brand purpose, brands taking a stand, and what the data say about how to do it authentically w/ Kimberly A. Whitler, distinguished professor & former CMO.
Minisode: Should Brands Take a Stand? w/Kimberly A. Whitler
YouTube video by Opinion Party: The Marketing Podcast
youtube.com
May 28, 2025 at 1:33 PM
It's time for 🪩Opinion Party: the #marketing #podcast 🪩

S1 E5 features comedian and former BAV Group brand analyst Fumi Abe with our hosts Laura Jones and Jason Gaikowski.

Give it a listen & then join the party by sharing your opinion!
Laughs or Liability w/Fumi Abe - Opinion Party
YouTube video by Opinion Party: The Marketing Podcast
youtu.be
May 21, 2025 at 2:49 PM
Who is ready for their weekly dose of 🪩 Opinion Party 🪩, the #podcast where we interrogate the most pervasive marketing myths through cold, cruel lens of #data.
The Authenticity Trap w/Tina Cartwright
YouTube video by Opinion Party: The Podcast
youtu.be
May 6, 2025 at 2:22 PM
Time for 🪩Opinion Party!🪩

Here's a 3-minute preview of S1 E4.
Hosts Laura & Jason discuss the #authenticity trap and #rebranding #motherhood with Tina Cartwright, founder of Rebranding Motherhood, CEO of RM. Consulting, & maternal health advocate.

⭐️ Full episode 5/05/2025 ⭐️
Minisode: The Authenticity Trap #marketing #podcast
YouTube video by Opinion Party: The Podcast
youtube.com
April 29, 2025 at 5:00 PM
We used ChatGPT to transform our BrandAsset® Valuator (BAV) brand personalities into plushies.

Each is a combination of our 48 imagery attributes by which we measure all brands, globally, regardless of category.

Which combination of these is the dream team for your brand?
April 24, 2025 at 2:46 PM
April 23 is National Nose Picking Day!

Don't worry, we track a LOT of things as brands -- but nose picking isn't one of them.

But we do have data on a lot brands that YOU may not consider a brand.
April 23, 2025 at 2:14 PM
Who's ready for another episode of 🪩 Opinion Party 🪩 with Laura Jones & jason gaikowski?

🧵1 of 4
Opinion Party | The Podcast | Bringing Data to the Opinion Party
Join Laura Jones of BAV Group and Jason Gaikowski of VML as they interrogate some of the most popular myths in marketing through the cold cruel lens of data.
bit.ly
April 22, 2025 at 1:52 PM
A 3-minute preview of 🪩 Opinion Party, episode 3,🪩 where our hosts Laura Jones & jason gaikowski discuss fame and influence marketing with @jasonfalls.bsky.social

⭐️ Full episode drops 4/22/2025, wherever you find your podcasts. ⭐️

Learn more at theopinionparty.com (or profile 🔗)
April 16, 2025 at 5:40 PM