Six Catalysts
@6catalysts.ca
Helping builders and entrepreneurs avoid bumps in the road and learn to fly. Tips, tricks, and deep dives into starting and growing a business. Free newsletter + podcast + all the stuff : https://linktr.ee/6catalysts.
Most creators argue about algorithms. Builders run controlled tests. One compounds frustration. The other compounds learning. See what the data actually says, review our recent experiment here : buff.ly/RBoW88B
#Experimentation #FounderLife
#Experimentation #FounderLife
January 14, 2026 at 2:55 AM
Most creators argue about algorithms. Builders run controlled tests. One compounds frustration. The other compounds learning. See what the data actually says, review our recent experiment here : buff.ly/RBoW88B
#Experimentation #FounderLife
#Experimentation #FounderLife
Paid boosts didn’t just increase reach, they flipped performance. Off-site links won once money entered the system. Lesson : incentives change outcomes. Full experiment in the feature : buff.ly/RBoW88B
#PaidAds #GrowthStrategy
#PaidAds #GrowthStrategy
January 14, 2026 at 1:53 AM
Paid boosts didn’t just increase reach, they flipped performance. Off-site links won once money entered the system. Lesson : incentives change outcomes. Full experiment in the feature : buff.ly/RBoW88B
#PaidAds #GrowthStrategy
#PaidAds #GrowthStrategy
Early-stage business is glorified chaos : half-built systems, messy inboxes, clients from referrals. Anita’s story is proof that “feeling your way through” is normal, not a red flag. #buildinpublic #smallbusiness #operations
Catch the full story in the episode : buff.ly/QZXN4gt
Catch the full story in the episode : buff.ly/QZXN4gt
January 14, 2026 at 12:48 AM
Early-stage business is glorified chaos : half-built systems, messy inboxes, clients from referrals. Anita’s story is proof that “feeling your way through” is normal, not a red flag. #buildinpublic #smallbusiness #operations
Catch the full story in the episode : buff.ly/QZXN4gt
Catch the full story in the episode : buff.ly/QZXN4gt
Organic reach isn’t broken. It’s doing exactly what it was designed to do: keep people scrolling. Once you accept that, strategy gets calmer... and smarter. Full data set and results here : buff.ly/RBoW88B
#CreatorEconomy #Builders
#CreatorEconomy #Builders
January 13, 2026 at 11:50 PM
Organic reach isn’t broken. It’s doing exactly what it was designed to do: keep people scrolling. Once you accept that, strategy gets calmer... and smarter. Full data set and results here : buff.ly/RBoW88B
#CreatorEconomy #Builders
#CreatorEconomy #Builders
Imposter syndrome doesn’t vanish when you go solo. Anita and I both still hear that inner “Who put you in charge?” voice, yet the client results keep coming. Evidence beats ego. #impostersyndrome #newfounder #mindset
Watch or listen : buff.ly/QZXN4gt
Watch or listen : buff.ly/QZXN4gt
January 12, 2026 at 9:20 PM
Imposter syndrome doesn’t vanish when you go solo. Anita and I both still hear that inner “Who put you in charge?” voice, yet the client results keep coming. Evidence beats ego. #impostersyndrome #newfounder #mindset
Watch or listen : buff.ly/QZXN4gt
Watch or listen : buff.ly/QZXN4gt
“Link in comments” feels clever. Data says it’s mostly irrelevant. Any link reduces reach. Visibility and conversion are separate jobs, stop forcing one post to do both. Full write-up and experimental data here : buff.ly/RBoW88B
#ContentStrategy #Entrepreneurship
#ContentStrategy #Entrepreneurship
January 11, 2026 at 3:18 PM
“Link in comments” feels clever. Data says it’s mostly irrelevant. Any link reduces reach. Visibility and conversion are separate jobs, stop forcing one post to do both. Full write-up and experimental data here : buff.ly/RBoW88B
#ContentStrategy #Entrepreneurship
#ContentStrategy #Entrepreneurship
Building something? Subscribe for deep dives and practical explainers on how to build a business. buff.ly/9YYT6i7.
January 11, 2026 at 2:02 PM
Building something? Subscribe for deep dives and practical explainers on how to build a business. buff.ly/9YYT6i7.
If your LinkedIn post vanished, it wasn’t shadowbanned. It was deprioritized. Systems don’t judge intent, they reward behaviour. Builders learn the behaviour. Read the experimental results here : buff.ly/RBoW88B
#Builders #Algorithms
#Builders #Algorithms
January 11, 2026 at 1:42 PM
If your LinkedIn post vanished, it wasn’t shadowbanned. It was deprioritized. Systems don’t judge intent, they reward behaviour. Builders learn the behaviour. Read the experimental results here : buff.ly/RBoW88B
#Builders #Algorithms
#Builders #Algorithms
Platforms sell attention, not fairness. Once you internalize that, strategy gets clearer. Read more about the LinkedIn experiment here : buff.ly/RBoW88B
#AttentionEconomy #Creators
#AttentionEconomy #Creators
January 11, 2026 at 1:21 AM
Platforms sell attention, not fairness. Once you internalize that, strategy gets clearer. Read more about the LinkedIn experiment here : buff.ly/RBoW88B
#AttentionEconomy #Creators
#AttentionEconomy #Creators
Creators argue about algorithms. Builders run experiments. Guess which group compounds faster. Experimental results here : buff.ly/RBoW88B
#EntrepreneurMindset #Data
#EntrepreneurMindset #Data
January 10, 2026 at 11:34 PM
Creators argue about algorithms. Builders run experiments. Guess which group compounds faster. Experimental results here : buff.ly/RBoW88B
#EntrepreneurMindset #Data
#EntrepreneurMindset #Data
Your niche might not exist on your whiteboard yet. Anita started with “help people with their money” and discovered her niche after serving real clients. Start, then specialise. #nichefinding #servicebusiness #founderlife
Read the feature or listen to the episode : buff.ly/QZXN4gt
Read the feature or listen to the episode : buff.ly/QZXN4gt
January 10, 2026 at 10:47 PM
Your niche might not exist on your whiteboard yet. Anita started with “help people with their money” and discovered her niche after serving real clients. Start, then specialise. #nichefinding #servicebusiness #founderlife
Read the feature or listen to the episode : buff.ly/QZXN4gt
Read the feature or listen to the episode : buff.ly/QZXN4gt
Wednesday mornings worked for me. Might not for you. The lesson is testing, not copying. Read about the experiment here : buff.ly/RBoW88B
#Experimentation #FounderLife
#Experimentation #FounderLife
January 10, 2026 at 7:49 PM
Wednesday mornings worked for me. Might not for you. The lesson is testing, not copying. Read about the experiment here : buff.ly/RBoW88B
#Experimentation #FounderLife
#Experimentation #FounderLife
Algorithms aren’t unfair. They’re incentive-aligned. Builders who accept that stop fighting ghosts. Learn about the full LinkedIn experiment here : buff.ly/RBoW88B
#Builders #SystemsThinking
#Builders #SystemsThinking
January 10, 2026 at 6:55 PM
Algorithms aren’t unfair. They’re incentive-aligned. Builders who accept that stop fighting ghosts. Learn about the full LinkedIn experiment here : buff.ly/RBoW88B
#Builders #SystemsThinking
#Builders #SystemsThinking
Paid boosts flipped the results. Money bypasses the algorithmic penalties for posting on LinkedIn, but ROI still matters. Always track to revenue. Read more here : buff.ly/RBoW88B
#PaidAds #GrowthStrategy
#PaidAds #GrowthStrategy
January 10, 2026 at 1:04 PM
Paid boosts flipped the results. Money bypasses the algorithmic penalties for posting on LinkedIn, but ROI still matters. Always track to revenue. Read more here : buff.ly/RBoW88B
#PaidAds #GrowthStrategy
#PaidAds #GrowthStrategy
Thinking of starting a business in your 40s? Anita left a 25-year banking career to build an advice-only planning firm—and her experience became her edge, not an anchor. #midlifefounder #entrepreneurjourney #secondact
Watch or listen to the episode : buff.ly/QZXN4gt
Watch or listen to the episode : buff.ly/QZXN4gt
January 10, 2026 at 12:37 AM
Thinking of starting a business in your 40s? Anita left a 25-year banking career to build an advice-only planning firm—and her experience became her edge, not an anchor. #midlifefounder #entrepreneurjourney #secondact
Watch or listen to the episode : buff.ly/QZXN4gt
Watch or listen to the episode : buff.ly/QZXN4gt
The surprise: LinkedIn Newsletter links were penalized almost as much as off-site ones. Behaviour > destination. Read more here : buff.ly/RBoW88B
#Algorithms #MarketingReality
#Algorithms #MarketingReality
January 7, 2026 at 2:55 AM
The surprise: LinkedIn Newsletter links were penalized almost as much as off-site ones. Behaviour > destination. Read more here : buff.ly/RBoW88B
#Algorithms #MarketingReality
#Algorithms #MarketingReality
Organic posts without links outperformed linked posts by 140%. Visibility first. Conversion later. Builders separate the two. Read more : buff.ly/RBoW88B
#ContentStrategy #Entrepreneurship
#ContentStrategy #Entrepreneurship
January 7, 2026 at 1:53 AM
Organic posts without links outperformed linked posts by 140%. Visibility first. Conversion later. Builders separate the two. Read more : buff.ly/RBoW88B
#ContentStrategy #Entrepreneurship
#ContentStrategy #Entrepreneurship
No-click search is here. If AI can’t cite you, you’re invisible. Your FAQ strategy matters more than you think. #AISEO #SearchEvolution
Watch or listen here : buff.ly/YnjfdNU
Watch or listen here : buff.ly/YnjfdNU
January 7, 2026 at 12:48 AM
No-click search is here. If AI can’t cite you, you’re invisible. Your FAQ strategy matters more than you think. #AISEO #SearchEvolution
Watch or listen here : buff.ly/YnjfdNU
Watch or listen here : buff.ly/YnjfdNU
LinkedIn doesn’t hate Substack. It optimizes for scrolling. Links... any links... interrupt that. Data > folklore. Read the full experimental results here : buff.ly/RBoW88B
#LinkedIn #CreatorEconomy #Builders
#LinkedIn #CreatorEconomy #Builders
January 6, 2026 at 11:50 PM
LinkedIn doesn’t hate Substack. It optimizes for scrolling. Links... any links... interrupt that. Data > folklore. Read the full experimental results here : buff.ly/RBoW88B
#LinkedIn #CreatorEconomy #Builders
#LinkedIn #CreatorEconomy #Builders
Most businesses improve faster by removing friction than by adding effort. #OperationalExcellence #Strategy
January 5, 2026 at 9:20 PM
Most businesses improve faster by removing friction than by adding effort. #OperationalExcellence #Strategy
Clarity upstream prevents chaos downstream. #Operations #Leadership
January 4, 2026 at 3:18 PM
Clarity upstream prevents chaos downstream. #Operations #Leadership
If success depends on constant energy, it won’t survive real life. #SustainableBusiness #Builders
January 4, 2026 at 2:02 PM
If success depends on constant energy, it won’t survive real life. #SustainableBusiness #Builders
January doesn’t require reinvention. It requires honesty. #FounderTruth #BusinessReality
January 4, 2026 at 1:42 PM
January doesn’t require reinvention. It requires honesty. #FounderTruth #BusinessReality
Founders don’t need more pressure. They need better feedback loops. #FounderSupport #Systems
January 4, 2026 at 1:21 AM
Founders don’t need more pressure. They need better feedback loops. #FounderSupport #Systems
Sustainable growth feels slower at first—and faster later. #LongTermThinking #Growth
January 3, 2026 at 11:34 PM
Sustainable growth feels slower at first—and faster later. #LongTermThinking #Growth