Undisclosed endorsement is no joke, and consumers have a right to know they are being marketed to.

The EU is cracking down on influencers not telling their audiences the full story.

Wellness influencers, or snake oil salesmen?

What happens when your ambassador's values and your brand's values don't match?

Brand alignment is a two-way street and we need to take greater care of who we select as the faces of what we care about.

Take a look below

Starter Pack #11 Begins!!

To be included must follow and repost to be vetted!!

Must repost now, no exceptions!!

Ready?? Set?? Repost!!

They go so fast so hurry!!

Let's go!! Repost now!!🥳🎊💐✨️

go.bsky.app/MqU9pnY

The Watchlist.

This week, Joey Swoll. the CEO of Gym Positivity combating entitled fitness influencers.

Does Joey promote accountability and responsibility, or misogyny and harassment?

Whatever it is, it might be a call to fitness brands to be careful whom they partner with.

Take a look below.

I posted yesterday regarding my recent blog about AI vs. the human spirit.

Whilst this is not related to AI, for me, I think Ethan Hawke sums up my feelings as to how a machine can never capture the human spirit and why we will never fully accept it.

Does AI really have to be so much of a danger to the creative industry? Can it be devalued? Where is the human spirit?

Do we buy AI? Please read and let me know your thoughts, particularly those with brands.

Influencers are misleading us in many ways, which includes saying that they have brand affiliations that they don't actually have.

Read more below and join in the conversation.

Merry Christmas, everyone.

Exposing the unethical habits of many social media influencers, including the ones sponsored by often unwitting brands who might not take too kindly to them

I would appreciate it if you would take a look, read, like, comment, subscribe...all that jazz.

Thank you all.

Content creators are often breaking the law for content, as well as blatantly misleading their followers and behaving generally irresponsibly. Misrepresenting their sponsors.

When alerted to this behaviour, not all brands react, and many simply stay silent. Why do you think this might be?

Is your brand safe? Highlighting the importance of better influencer due diligence.

#influencermarketing #digitalmarketing #duediligence #reputationmanagement #brandreputation

Unethical behaviour from sponsored social media influencers is more than simply buying followers. There are many who mislead their audiences in other ways, and brands need to know what's up.

#digitalmarketing #influencermarketing #duediligence #ethicalmarketing
#influencers
#badinfluencers

Fitness frauds. When fitness influencers lie their stakeholders and falsely represent themselves. It is hard enough to chase after the body perfect, but what if those who inspire us are not all they seem?

#fitfluencers #influencermarketing #fitnessfrauds
#digitalmanipulation
#brandambassadors

Confessions of a former digital vigilante. Challenging irresponsible Instagram influencers who disrespect conservation laws for clout.

Calling for accountability and awareness of when Instagram influencers break the law for their content.

Brands need to know.

Travel and photography influencers behaving irresponsibly in nature is a problem, especially when they are backed by brands who don't know they are doing it.

Read more here....

Hello, everyone. I just did a blog and I would like you all to see it. If anyone is interested in ethical digital marketing, badly behaved influencers and calls for great due diligence, then come on over.

www.transparencyworkshop.com