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toby8wong.bsky.social
Toby Wong
@toby8wong.bsky.social
160 followers 250 following 170 posts
Mom | Board Director | Former Team USA CMO | Nike + Coca-Cola marketing alum | Forbes Councils| 🇺🇸🇨🇦
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toby8wong.bsky.social
@houserepublicans.bsky.social GOP to Gen Z: Pay Double for Health Insurance or Do Without.

Vote for your lives. Run for office.

#ACASavesLives #VoteForYourLives #Midterms2026

bit.ly/48KcpSj
bit.ly
December 18, 2025 at 7:21 PM
toby8wong.bsky.social
Forbes: How Brands Must Rethink Consumer Experience.

Consumer journeys are no longer clean or linear. In a @forbes.com Communications Council Expert Panel, I shared a perspective on how brands must think differently. Full article in comments.

#ConsumerExperience #MessyMiddle #BrandEquity #Forbes
Screenshot of the Forbes Communications Council Expert Panel article titled “19 Strategies For Guiding Customers Through Nonlinear Journeys,” published in Forbes on December 9, 2025. The image shows the Forbes logo, article headline, December 9, 2025 publication date and Communications Council section header, featuring insights from multiple Forbes Communications Council members and experts including Board Director and Global Marketer Toby G. Wong. Screenshot of the Expert Advice of Board Director and Global Marketer Toby G. Wong in the Forbes Communications Council Expert Panel article titled “19 Strategies For Guiding Customers Through Nonlinear Journeys,” published in Forbes on December 9, 2025. Toby’s comment is #15 titled “Shifting To A Continuous, Accessible Creative Operating System” and reads: “We stopped treating communications as campaigns and built a strategic operating system that continuously builds brand equity and measurable performance. Each creative brief is a testable hypothesis co created with teams, consumers and creators. Accessibility is now standard for creative, including captioning, audio description and alt text for consumers with and without disabilities while improving Generative Engine Optimization (GEO).” Toby is the Principal of Toby Wong Consulting based in the United States.
December 17, 2025 at 12:02 AM
toby8wong.bsky.social
Looks like Affordable Care Act subsidies are dead 😭 as @ushouseofreps.bsky.social Speaker Mike Johnson REFUSES vote to extend them: bit.ly/3MxPG3r

#ACASavesLives #WhoVotesNoMatters #VoteForYourLives #Midterms2026
Mike Johnson confronted by GOP moderates over Obamacare subsidies
The speaker faced stern questioning by members of the Republican Governance Group.
bit.ly
December 16, 2025 at 7:05 PM
Reposted by Toby Wong
asamnews.bsky.social
The project recovering America’s forgotten anti‑Chinese laws – AsAmNews
Uncover the legacy of the Geary Act, Chinese Exclusion, and the fight for justice through newly collected “yellow card” certificates.
asamnews.com
December 16, 2025 at 2:35 PM
toby8wong.bsky.social
"Aghast"

Now I've must read @vanityfair.com interview to understand more of what is happening at @whitehouse-47.bsky.social as it affects our lives and families

Please get informed about the issues that matter to your family and vote for your lives.

bit.ly/3KzloN5

#VoteForYourLives #Midterms2026
‘A Conspiracy Theorist for a Decade’: Trump’s Chief of Staff Gets Stunningly Candid in Blockbuster Vanity Fair Exposé
Wiles offered a remarkably candid window into a presidency she described as driven by impulse and a widening view of power, in a blockbuster portrait.
bit.ly
December 16, 2025 at 5:47 PM
toby8wong.bsky.social
@gallup.com: ACA Approval Hits New High (57%) As Subsidies Set to Expire

Frontline of affordability. Millions of Americans will suffer and die as they forego health insurance and health care without ACA and subsidies.

Call your US House Reps and Senators to vote for your lives

bit.ly/4oYz0iS
Independents Drive Approval of ACA to New High of 57%
Americans' approval of the Affordable Care Act has risen to a new high, fueled by increased support among political independents.
bit.ly
December 15, 2025 at 3:18 PM
toby8wong.bsky.social
Don't Fall for Bait and Switch! Your Health Insurance Still in Jeopardy! You Voted For This

@houserepublicans.bsky.social unveils health care plan, with vote on track for next week WITHOUT ACA subsidies extension

bit.ly/3Ye75Rj

#BaitAndSwitch #HealthInsuranceGone #ACASavesLives #VoteForYourLives
House GOP unveils health care plan, with vote on track for next week
The Republican proposal does not include an extension to the expiring Affordable Care Act premium tax credits.
bit.ly
December 14, 2025 at 5:31 PM
toby8wong.bsky.social
Ending Govt Shutdown didn’t stop train wreck. Without Affordable Care Act subsidies, health care will get costlier for these 3 families and ours. Why did you vote for this?

bit.ly/3XT75pG

#ACA #ExtendSubsidies #VoteForYourLives #GovernmentShutdownForNothing
Higher cost, worse coverage: Affordable Care Act enrollees say expiring subsidies will hit them hard
Americans are feeling the strain already with less than three weeks to go until the expiration of COVID-era tax credits that have helped many people pay for health insurance through the Affordable Car...
bit.ly
December 14, 2025 at 5:35 AM
toby8wong.bsky.social
With war and affordability issues, maybe there's more important things to do at @statedeptus.bsky.social 🤦🏻‍♀️

Gen Z's Calibri is my go-to -- disabled or not.

Marco Stages Font Coup: Times New Roman ousts Calibri: bit.ly/44hfJls

#CalibriRocks #GenZ #DisabilityInclusion #OlderPeopleLikeCalibriToo
Rubio stages font coup: Times New Roman ousts Calibri
By Humeyra Pamuk WASHINGTON, Dec 9 (Reuters) - U.S.
bit.ly
December 10, 2025 at 3:45 PM
toby8wong.bsky.social
Olympic Truce reminds us sports is THE place where war and hate can be put aside. Sports as Athletes, Coaches, Spectators, Viewers, Fans and FELLOW HUMANS.

STAY SAFE at Super Bowl, Olympics @paralympics.org @fifaworldcup26.bsky.social

#StaySafe #ForOurKids #OlympicTruce #TobySportsGeekness
Screenshot of the Headline of the International Olympic Committee (IOC) article on their own website for the November 19, 2025 adoption for the Olympic Truce Resolution for the coming Milano Cortina 2025 Olympic and Paralympic Games fy the 80th session of the United Nations General Assembly (UNGA) in New York. IOC President Kirsty Coventry and Milano Cortina 2026 Organizing Committee President and Ioc Member Giovanni Malago addressed the General Assembly and welcome the adoption by consensus. Screenshot of the Headline from Human Rights Watch article on December 3, 2025 titled "US: ICE Arrest at FIFA Event Spotlights Dangers for World Cup" with sub-headline reads "Asylum Seeker Detained, Returned to Country of Origin".
December 8, 2025 at 6:42 PM
toby8wong.bsky.social
"In the best interests of the children" must be the guiding principle in addressing the needs of students with disabilities. Under your watch, Congress, education supports for children with disabilities are being DESTROYED so they can NOT access education EQUAL to students without disabilities. 🏳️ 🛑
December 5, 2025 at 6:20 PM
toby8wong.bsky.social
Thank-you, Li Li!

Check-out IndyStar Dana Benbow's article on outgoing @usagym.org CEO & President Li Li Leung after 6 yrs in THE toughest job in sports rebuilding USA Gymnastics after Larry Nassar sex abuse scandal and bankruptcy.

yhoo.it/4oBqtCm

#LiLiLeung #CEO #JobWellDone #TobySportsGeekness
Li Li Leung: 'She literally resurrected USA Gymnastics'
USA Gymnastics CEO Li Li Leung is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for women sports execs
yhoo.it
December 5, 2025 at 6:14 PM
toby8wong.bsky.social
Loving Apple's "I'm Not Remarkable" film with disabled students taking part in college EQUAL to fellow students without disabilities.

Film says "Remarkable" applies to everyone with and without disabilities: bit.ly/44FRhdt

#IDPD2025 #DisabilityInclusion #Apple
Accessibility | I’m Not Remarkable | Apple
Apple products are designed for every student. Accessibility features like Magnifier on Mac, Accessibility Reader, Braille Access, VoiceOver, Sound & Name Recognition, and Live Captions can improve access, enhance learning, and create new opportunities for people with disabilities to study, socialize, and succeed in college. For Audio Descriptions, click on the Settings gear icon and select the descriptive audio track. Learn more: https://www.apple.com/accessibility/designed-for-students/ Apple Accessibility features that appear in the film: VoiceOver on iPhone: https://apple.co/49C4gQX Zoom on iPhone: https://apple.co/49dLv62 Braille Screen Input on iPhone: https://apple.co/4r0Nhh9 Magnifier on Mac: https://apple.co/49SKXCN AssistiveTouch on Apple Watch: https://apple.co/47HPXZH Braille Access on iPad: https://apple.co/4hYNXQ5 AssistiveTouch on iPad: https://apple.co/48edEc4 Sound & Name Recognition on iPhone: https://apple.co/4nXcXsy Accessibility Reader on Mac: https://apple.co/4i8jYW8 Live Captions on iPad: https://apple.co/3LwKKeD Hearing Health for AirPods Pro and iPhone*: https://apple.co/4i8k4Nu Voice Control on iPhone: https://apple.co/47LUzwo *The Hearing Aid feature is supported on AirPods Pro 2 and later when paired with a compatible iPhone or iPad with the latest software. Feature availability varies by region. Go to https://www.apple.com/airpods-pro/feature-availability/ to learn more. “I’m Not Remarkable” by Kittyy & The Class https://apple.co/Im-Not-Remarkable #iPhone #iPad #Mac #AirPods #AppleWatch #IDPD #Accessibility #Disability Welcome to the official Apple YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. Apple’s more than 160,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
bit.ly
December 3, 2025 at 3:51 PM
toby8wong.bsky.social
Giving Tuesday: Donate to Disability Belongs™!

Please make a difference tomorrow (December 2) and donate to the National @disabilitybelongs.bsky.social
organization: bit.ly/20EOY25

One day, you too will be disabled. It’s “when”. Not “if”

#DisabilityBelongs #DisabilityAdvocacy #GivingTuesday
Graphic with an illustration of a person running while holding a megaphone. The text coming out of the megaphone says "Save The Date". The main text in the post says "Giving Tuesday. On Tuesday, December 2, please support our work changing how society views and values people with disabilities and increasing opportunities that empower them to have a better future." The bottom of the graphic has the URL of the donation campaign page and the Disability Belongs trademarked logo. The background is green and white with wavy shapes. graphic with two hands holding a blue gift box with yellow ribbon on it next to the title text, which says "Can we count on you?" Below is text that says "Giving Tuesday celebrates the power of people to create positive change. With your support, we can continue to build a more accessible, equitable, and inclusive society for everyone. You don’t have to wait until December 2! Please give today to help fight stigma and expand opportunities for disabled people everywhere." The bottom of the graphic has the Disability Belongs trademarked logo and the URL of the donation campaign page.
December 1, 2025 at 6:10 PM
toby8wong.bsky.social
"Retarded" is Hate Speech. STOP Making It Acceptable!

For any parent who has a child or family member who's neurodivergent or has any disability, having R-word thrown at you as descriptor or insult is HATE speech. Unacceptable.

bit.ly/48Mtk5J

#StopUsingTheRWord #HateSpeech #DisabilityInclusion
Why the R-Word Is the R-Slur
Practice Inclusion: End the Use of the R-Word
bit.ly
November 29, 2025 at 10:45 PM
toby8wong.bsky.social
Forbes: How to Help Employees Tell Your Brand Story

Our Expert Panel in @forbes.com has experts sharing how to empower employees to represent your brand with confidence and clarity. I'm #13

Article link in comments.

#BrandGovernance #InternalCommunications #Alignment #Forbes #ForbesCouncils
Screenshot of the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025. The feature brings together experts from Forbes Communications Council, including Board Director and Global Marketer Toby G. Wong, sharing internal comms strategies to tell your brand's story confidently, consistently and authentically. The screenshot shows the Forbes masthead, headline, publication date and byline, establishing the theme of employee storytelling as a strategic leadership and trust-building capability. Screenshot of input from Board Director and Global Marketer Toby G. Wong, of U.S.-based Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Empower Employees To Tell Your Brand’s Story With Confidence,” published in Forbes on November 18, 2025. Toby’s contribution is #13 titled “Unite Governance And Communication Systems.” It reads: “Real brand risk doesn’t start with employees. It occurs when communications and governance fall out of sync. To prevent narrative drift, anchor shared values and brand voice through training, brand architecture, key messages, tone and feedback systems. When people and purpose align, every story told strengthens trust and brand equity with employees, customers, shareholders and other stakeholders.”
November 20, 2025 at 8:47 PM
toby8wong.bsky.social
When truth is threatened, leadership can’t wait for clarity. They must act.

Our Forbes Expert Panel in @forbes.com features experts sharing how organizations can prepare to respond quickly and protect trust in the age of deepfakes.

#BattlingDeepfakes
#ActFast
#DefendTruth
#CrisisAtSpeedOfSocial
Screenshot of the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025. The feature brings together experts from Forbes Communications Council, including Board Director and Marketer Toby G. Wong, sharing how organizations can protect truth, credibility, and trust when misinformation and synthetic media spread faster than facts. Screenshot of input from Toby G. Wong, Board Director and Marketer at Toby Wong Consulting, featured in the Forbes Communications Council Expert Panel article titled “How To Prepare Company Spokespeople For The Age Of Deepfakes,” published in Forbes on November 9, 2025. Her contribution, “Prepare Leaders To Act Fast When Truth Is Threatened, is #10 and reads: “Crises must be treated as both commercial and narrative. Marketing and communications must co-lead by ensuring systems, processes and teams are in place to predict and detect disruption, validate truth and guide response. Deepfakes and AI content can erode reputation, brand equity, public trust and sales. Prepare leaders to act fast and with authority when trust and truth are under attack.”
November 10, 2025 at 8:36 PM
toby8wong.bsky.social
Short-form video in B2B can be powerful when it delivers value fast and is accessible to every buyer.

I contributed #5 in this Forbes Communications Council Expert Panel: bit.ly/3KdVk9v

#ShortFormVideo
#CaptionYourVideos
#AccessibleCommunications
#B2BMarketing
#ContentStrategy
#Forbes
Screenshot of the Forbes Communications Council Expert Panel article titled “19 Expert Tips for Leveraging Short Form Video for B2B Success,” published in Forbes on September 15, 2025. 19 marketing and communications experts from the Forbes Communications Council, including Board Director and Global Marketer, Ms. Toby G. Wong of US based Toby Wong Consulting, share strategies for using short form video to strengthen B2B engagement and business results. Screenshot of input from Board Director and Global Marketer, Ms. Toby G. Wong, of US based Toby Wong Consulting, in the Forbes Communications Council Expert Panel titled “19 Expert Tips for Leveraging Short Form Video for B2B Success.” Toby’s comment is number 5 and titled “Deliver Accessible Value Quickly.” The full quote reads: “In B2B, short form video must deliver value quickly: insights, ROI stats or demos to drive consensus and inform decisions. But speed without accessibility invites risk. Marketers should ensure their digital content exceeds accessibility standards like accurate, synced captions and audio descriptions so that all buyers with and without disabilities are informed and empowered to act.
November 4, 2025 at 4:10 PM
toby8wong.bsky.social
Forbes: The Future of Search with AI Is Here.

Heard of Generative Search Optimization (GEO)? AI adoption has changed Search forever.

Check-out @forbes.com Expert Panel by Rehka Thomas on how YOU can increase your content being surfaced by GenAI models. I’m #8.

#FutureOfSearch #GEO #SEO #Forbes
Screenshot of the Forbes Expert Panel article titled “Beyond SEO: Why Generative Engine Optimization Is The Future Of Search” published in Forbes on October 22, 2025. Written by Rekha Thomas who leads the Content Marketing Group within Forbes Communications Council. 11 marketing experts from Forbes Communications Council including Board Director and Marketer Toby Wong share key strategies how marketers can increase content being surfaced by generative AI models to strengthen brand online visibility, credibility and influence. Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “Beyond SEO: Why Generative Engine Optimization Is The Future Of Search” published in Forbes on October 22, 2025. Written by Path Forward Marketing’s Rekha Thomas who leads the Content Marketing Group within Forbes Communications Council. Toby’s comment is #8 and titled “Establish Brand And Reputation Governance”. It reads: “GEO isn't an upgrade to SEO. It's a different game altogether as AI doesn't just find your brand but defines it. Once an LLM trains on your website, narrative and earned media presence, its definition of your brand and the AI's judgment that follows get locked in. If you don't train it right the first time, negative perception could take years to change depending on LLM new model releases. Brand and communications should co-lead. This is brand and reputation governance in the age of AI.”
October 24, 2025 at 6:13 PM
toby8wong.bsky.social
Sports Execs: What Are You Doing Next Wed + Thurs?

Register + Join Us on Oct. 29-30 for Adapted Sports LABS to talk sports and biz case for disability inclusion. @la28games.bsky.social; @ussoccer.com; TEAM USA and many others

#AdaptedSportsLABS #DisabilityInclusion #Paralympics
October 21, 2025 at 4:42 PM
toby8wong.bsky.social
Forbes: CEOs + Boards Can Strengthen Crisis Playbook + Oversight

While comment headline doesn’t match my content, I'm talking risk mitigation as Board Director. Crisis escalates risk without infrastructure, alignment and resilience.

#ActLikeBoardOfDirectors
#CrisisManagement
#RiskManagement
Screenshot of the Forbes Expert Panel article titled “20 Strategies To Strengthen Your Crisis Management Playbook” published in Forbes on October 17, 2025. 20 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong share key strategies that every CEO should incorporate to protect their organizations and lead with confidence during a crisis. creenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “20 Strategies To Strengthen Your Crisis Management Playbook” published in Forbes on October 17, 2025. Toby’s comment is #13 and titled “Integrate Crisis Planning Across Departments”. It reads: “Act like a board of directors. A crisis is not an event; it's a stress test of brand, enterprise and reputation infrastructure and resilience. Crisis plans must align with business continuity, incident response and disaster recovery plans. Marketing and communications must co-lead with the exec team, legal, ops and regulatory to guide action before commercial, brand equity and reputation risk escalates.”
October 21, 2025 at 4:33 PM
toby8wong.bsky.social
Diane Keaton, thank-you for Baby Boom’s JC Wiatt and showing impossible expectations and barriers for women to get their seat at the corporate table and not having it all then and now. As JC says, nobody should have to choose.

Rest in power, Diane! 🕵️‍♀️

#DianeKeaton #CanYouHaveItAll #NoBabyBoom
Baby Boom movie poster featuring photo of white female business executive in business suit carrying briefcase in one hand and toddler in the other. Headline at top reads “Baby Boom”
October 12, 2025 at 11:47 PM
toby8wong.bsky.social
How do Tariffs on Coffee (NOT grown in USA) Help Americans?

I love my morning coffee. Buying less Starbucks and @nespressousa.bsky.social.

Reframe App, time to add coffee to your app!

@forbes.com @taxgirl.bsky.social says: bit.ly/3VR4wDo

#NoMoreCoffee #NoCoffeeTaxAct #BostonTeaParty
As Tariffs Send Coffee Prices Soaring, Some In Congress Are Brewing Up A Solution
The cost of coffee is on the rise, thanks to tariffs. A bill in Congress would scrap the tax—a move that could be popular as more Americans reach for a cup.
bit.ly
October 3, 2025 at 5:35 PM
toby8wong.bsky.social
ARE YOU IN?

Proud to join the Change the Board Game, an initiative founded by @elfcosmetics.bsky.social that champions women and diverse representation on Corporate Boards.

It isn’t just the right thing to do. It makes a whole lot of cent$. Join us!

#ChangeTheBoardGame #BoardDiversity #elfBeauty
Board Director and Global Marketer Toby Wong announces she has join the Change the Board Game. In black box in white type, it reads "I'm on board to...Change the Board Game". Bottom shows the URL to the e.l.f. Beauty's corporate website to read more about and to join the Change the Board Game at https://www.ChangeTheBoardGame.com. October 2, 2025 announcement of the launch of the Change the Board Game initiative founded by e.l.f. Beauty that champions women and inclusivity on Boards of Directors. A surprise delivery box from e.l.f. Beauty brought a black t-shirt and black baseball cap featuring the “Change the Board Game logo” and a nice card from e.l.f. Beauty. Underneath the logo on the t-shirt reads “supporting inclusivity on corporate boards”. T-shirt, hat and car laid out against a red damask background. The card reads “Thank you for getting on board to Change the Board Game! You’re part of a bold movement for inclusivity that’s pulling more seats around the table for diverse voices. This Global Corporate Governance Day, Sept. 17, 2025, we’re celebrating you and your positive impact. With gratitude, e.l.f. Beauty”. e.l.f. Beauty’s Change the Board Game launch video features headshots of rising leaders and board directors including Toby Wong whom they have supported through the National Association of Corporate Directors (NACD) Accelerate program. At 38-second mark of the video is a central graphic featuring a white map of the United States against a black background. The headshots of individual diverse corporate director candidates are in different color circles surround the USA image. Board Director and Global Marketer Toby Wong’s photo is in the bottom right hand corner Close-up of Board Director and Global Marketer Toby Wong’s headshot from e.l.f. Beauty’s Change the Board Game launch video that aired on October 2, 2025. Black and white photo of an Asian business woman with long wavy hair and cat eye glasses against a purple circle background.
October 2, 2025 at 8:20 PM
toby8wong.bsky.social
Check-out clip of former Pepsico CEO Indra Nooyi comments on career clock and biological clock. Made me laugh and uncomfortable. Hits home.

bit.ly/42S0oqr

#IndraNooyi #CanYouHaveItAll #Family
Biological clock and the career clock are in total conflict with each#shorts
#inspirationalquotes #motivationalquotes #motivation #inspiration #quotes #quoteoftheday #love #quote #life #success #positivevibes #instagram #instagood #quotestagram #selflove #believe #happiness #lifestyle #mindset #loveyourself #poetry #goals #motivational #lifequotes #quotestoliveby #bhfyp #inspirational #positivity #successquotes #inspiredgirl#indranooyi
bit.ly
October 1, 2025 at 3:45 PM