Lightnews — Scholar-powered news

Rule29 @rule29.bsky.social · 3d

Most teams know AI matters. Few know where to start.

At #ChippCon, @Rule29 will share how AI can capture what your team knows, automate what slows you down, and keep creativity human.

🎟 Oct 30, Greenville, SC → chipp.ai/chippcon-sc

#AIforBusiness #AgencyInnovation

Rule29 @rule29.bsky.social · 6d

Honored to help Illinois Wesleyan launch the Football Legacy Group brand—designed to honor tradition + fuel the future. Even better, we got to collaborate with @vonglitschka. Legacy starts with a strong identity.
#MakingCreativeMatter #IWU #BrandDesign

Rule29 @rule29.bsky.social · 7d

Exclusivity isn’t just design. It’s the experience.

Raffles Refer 1 Elite delivered it all:

+ Prestige identity
+ Magnetic box with ceremony in every open
+ Heavyweight card
+ NFC black-metal invite unlocking a personal video

Imagine this for your brand. Let’s talk.

Rule29 @rule29.bsky.social · 13d

From side hustle to Bulls stadium.
Designer and muralist Alyssa Low shares how she grew a creative business, without leaving her day job.
🎧 The Design Of Bold Joy
A story about art, identity, and momentum:
www.rule29.com/stories/the-...
#DesignOfPodcast #CreativeBusiness #Murals #Chicago

1

Rule29 @rule29.bsky.social · 18d

The new campaign looks great. The site launch feels big. But then… silence.
The problem usually isn’t the creative. It’s the clarity.
The 4Ps of Brand™ help align purpose, promise, perceptions, and personality so your story sticks.
👉 www.rule29.com/stories/the-...
#BrandClarity #MarketingStrategy

Rule29 @rule29.bsky.social · 20d

At #PaperSpecsLive 2025, we shared The Simply Bourbon book, our collab with ONeilPrinting + Willett Distillery. We also crafted a custom bourbon box with O’Neil & Printing Solutions. Big thanks to PaperSpecs for creating an event that shows why print still inspires. Print is a story you can hold.

Rule29 @rule29.bsky.social · 22d

Don’t miss one of our favorite humans and maker of incredible music @sleepingatlast 👉 www.rule29.com/stories/the-...

Rule29 | The Design Of a Brand With Heart: Meet Ryan O'Neal of Sleeping At Last

Ryan O’Neal, the musician behind Sleeping At Last, shares how he builds emotionally rich soundscapes through projects like Atlas, exploring themes of space, atoms, and the human experience—offering po...

www.rule29.com

1 1

Rule29 @rule29.bsky.social · Sep 18

SEO isn’t enough.
– ADA compliance makes your site accessible + trusted.
– AIO makes your content show up in AI-driven search.
Together, they make your brand future-ready.
Full post → www.rule29.com/stories/beyo...

#Accessibility #AI #SEO #Leadership #AIO #ONPurpose

Rule29 | Beyond SEO: Are You Thinking About ADA Compliance and AIO?

Most leaders know they need to think about SEO. But are you also thinking about ADA compliance and AIO (Artificial Intelligence Optimization)?

www.rule29.com

Rule29 @rule29.bsky.social · Sep 16

Some nights remind you why gathering matters.
At The Table | Res 5, what showed up was real:
– A dad’s ritual: “Are you guys good?”
– The weight of menopause
– The invisible work of leadership
– Gratitude as a reset
“Do well. Do good.” – Minor Myers Jr.
👉http://atthetable.is

1

Rule29 @rule29.bsky.social · Sep 9

What makes a brand truly stick?
Not a logo. Not a tagline. Clarity.

When leaders know who they are, why they exist, what they promise, and how they’re perceived—brands align, teams move, and trust grows.

We love leading 4Ps of Brand™ sessions. Ready to see how it works?

#BrandStrategy #4PsOfBrand

Rule29 @rule29.bsky.social · Sep 4

Where does your brand show up?
  ✔️ Social  ✔️ Sound  ✔️ Space  ✔️ Gear  ✔️ Events  ✔️ Direct mail  ✔️ Accessibility  ✔️ Digital systems
The real question: have you thought about how these work together?
 Full post → www.rule29.com/stories/reme...

Rule29 | Remember: Your Brand Lives Everywhere

Your Brand Is Bigger Than You Think A brand used to live on a business card, a brochure, maybe a trade show booth.

www.rule29.com

Rule29 @rule29.bsky.social · Sep 2

Print isn’t dead. It’s powerful.
📈 One of our recent holiday campaigns saw 30%+ higher engagement.
📈 Direct mail = 5–9x higher response than email.
📈 Print + digital = 118% lift in engagement.
Great brands show up in your hands, not just on a screen.

Rule29 @rule29.bsky.social · Aug 26

For Internet Society’s IGF report, we created several illustrations with Savannah Glitschka. Here’s one we also animated, proof that great design can flex across print, digital, and social.

#MakingCreativeMatter #BrandStrategy #DesignForImpact #Storytelling #DigitalDesign #Animation

3

Rule29 @rule29.bsky.social · Aug 21

Downturns aren’t just survival—they’re a chance to redesign growth. Doug Powell on why design-led leaders define what’s next. 🎧 www.rule29.com/stories/the-...  #DesignOfPodcast #Leadership #Innovation #DesignThinking #BusinessGrowth

Rule29 @rule29.bsky.social · Aug 19

What if the conversations you’re not having are the ones that could change everything?
Res 4 of At The Table:  • Transitions as realignment  • Parenting, grit & legacy
“Discipline is important, but so is showing up.” “My value isn’t what I built, it’s who I’m becoming.”
Res ➡️ www.atthetable.is

At The Table

At the Table is a private gathering for creative leaders, business executives, entrepreneurs, and changemakers hosted by Justin Ahrens and Brian MacDonald.

www.atthetable.is

Rule29 @rule29.bsky.social · Aug 14

Not sure if your brand is helping or holding you back?
We built a quick AI-powered tool to help:
🎯 The Brand Clarity Check-Up by Rule29.
Built on 25+ years of experience + our 4Ps of Brand™.
Start here → torebrandornottorebrand-10011348.chipp.ai
#branding #marketing #leadership

To Rebrand or Not to Rebrand

Click the prompts below or type a message to begin the chat about your brand

torebrandornottorebrand-10011348.chipp.ai

Rule29 @rule29.bsky.social · Aug 12

Turns out, bold ideas still look better on paper.
Sept 18 → #PaperSpecsLIVE in SF
Justin Ahrens of
@Rule29
and
@ONeilPrinting
shares how a collab project became a cheer-worthy print piece
+Bold samples
+Hische, Frazier, Shaw, Lenz
paperspecs.com/live-justin
Sponsor
@ONeilPrinting

Rule29 @rule29.bsky.social · Jul 28

This is where brand experience is headed: emotional, participatory, human.

My friend David Wallace Haskins is featured in Dancing the Algorithm at the new Doris Duke Theatre—now the world’s most tech-forward stage.

📖 bit.ly/3W4mMUN
🎥 bit.ly/3W1fyHh

#ArtAndTech #ExperienceDesign

bit.ly

Rule29 @rule29.bsky.social · Jul 24

Not all AI is created equal. At Rule29, we use Human-Centered AI to help organizations find clarity, spark ideas, and move forward, with people always at the core.
Curious how tech and empathy can work together? Read our latest article : www.rule29.com/stories/how-... 
#AI #Leadership #Branding

1

Rule29 @rule29.bsky.social · Jul 22

Join @ONeilPrinting (sponsor) + @JustinAhrens of @Rule29 at #PaperSpecsLIVE Sept 18 in SF!

Hear from top voices in design + print on how creativity, strategy, and purpose make lasting impact.

🎟 Early bird ends July 31 → www.paperspecs.com/live-justin
#makingcreativematter

Rule29 @rule29.bsky.social · Jul 15

At The Table | Reservation 3
Grief. Creativity. Identity.
We shared honestly, & even had a surprise visit from the fire dept.
“Grief + gratitude can live in the same room.”
“Your win amplifies mine.”
Know someone who should join a future one? www.atthetable.is
#AtTheTable

Rule29 @rule29.bsky.social · Jul 11

Grateful to see positive feedback from the founder, CEO, and ICANN staff on our latest work for Internet Society. Recognition is always appreciated, but what matters most is helping our clients create real impact with their brand.

Let’s build something meaningful together!
#MakingCreativeMatter

Reposted by Rule29

Ryan Holiday @ryan-holiday.bsky.social · Jun 19

“You can also commit injustice by doing nothing.”
― Marcus Aurelius

2 32 120

Reposted by Rule29

Justin Ahrens @justinahrens.bsky.social · Jul 3

Excited to preview my @chippdotai Con talk Creativity x AI on July 15!
💡 How to ideate, design & deliver faster—without losing the magic.
Want a front row seat? Sign up here: lnkd.in/g5q_VsXp
@ONeilPrinting @rule29 #AI #Branding #Creativity

1 2

Rule29 @rule29.bsky.social · Jul 2

The new efficient.com is live! Built to match the clarity & confidence Efficient Capital brings to managed futures.
+ Faster
+ Smarter
+ Built on Storyblok
+ Designed to perform
Let’s work together to make your brand matter.
#WebDesign #Storyblok #FinancialMarketing