Pete Marcus
banner
petemarcus.bsky.social
Pete Marcus
@petemarcus.bsky.social
360 followers 680 following 720 posts
💻Founder at Delphi, a strategic communications consultancy in tech 🤓MSc at the Oxford Internet Institute 2022-24 🥰Tech comms, strategy, culture
Posts Media Videos Starter Packs
The average American now spends 13 hours a day on tech/media, including 5 hours on video. Because of multitasking, it adds up to a 32-hour day...
Reposted by Pete Marcus
At the AMEC AI day summit and the news breaks that Getty Images has lost its copyright infringment case against Stability AI. What are the implications for other copyright owners and monitoring companies?
AI firm wins high court ruling after photo agency’s copyright claim
Ruling in case brought by Getty Images against Stability AI is seen as a blow to copyright owners
www.theguardian.com
Finding it increasingly difficult to live my life without being followed by dogs everywhere.
Reposted by Pete Marcus
the password to the louvre surveillance server was "louvre"

www.thesocialpost.it/2025/11/02/f...
The architectural traces of a lost civilisation…
Printed media rack in American airport lounge.
“No worthy problem is ever solved in the plane of its original conception.” The strategist’s motto, via Einstein.
Reposted by Pete Marcus
We've just published the most comprehensive study of news creators to date covering 24 countries. Authored by Nic Newman @amyrossarguedas.bsky.social @mitalilive.bsky.social @richardfletcher.bsky.social, it identifies the most mentioned in each country

📱Report buff.ly/bL6y8Hj
🧵6 findings in thread
Was this a subtle apology today?
Crucially, AI seems to be accelerating growth of integrated work across earned, owned and paid channels. More investment going into high-quality owned content as it feeds LLM results.
General feeling that it’s “not crap, but vanilla” for content creation, and can be easily detected. Sheer volume of AI content, plus shrinking journalist numbers, makes personal relationships more important than ever.
Universal view that the pace of AI change is dizzying. New tools appearing all the time. Very hard to plan media strategies to take advantage of LLM algorithms when they seem to change weekly. Clarity and confidence both in short supply.
Had dinner with 16 comms leaders at tech companies this week, discussing AI. Everyone using AI much more at work, some even creating bespoke instances/use cases, but mostly using it for faster admin, translation, data analysis and storyline development.
Reposted by Pete Marcus
'The cyber attack on Jaguar Land Rover (JLR) will cost an estimated £1.9bn and be the most economically damaging cyber event in UK history, according to researchers.' www.bbc.co.uk/news/article...
JLR hack 'is costliest cyber attack in UK history', experts say
The cyber attack on Jaguar Land Rover is estimated to cost £2.1bn, the Cyber Monitoring Centre says.
www.bbc.co.uk
Reposted by Pete Marcus
Marc Benioff rolls back his suggestion that the National Guard is needed in San Francisco.
Reposted by Pete Marcus
The new poop emoji
So the president of the United States plans to meet with Putin in Hungary, and when a reporter asked where that plan came from, this was the reply of the United States government www.huffpost.com/entry/trump-...
So weird to see a new beauty store opening in Westfield, plastered with a giant AI-generated image…
The new branding for Microsoft's AI division - now called "MAI" - is like a West Coast yoga retreat. Soft pastels and softer language: microsoft.ai
Microsoft AI
We make responsible AI to empower people's lives.
microsoft.ai
Reposted by Pete Marcus
this is the dumbest shit i have ever read
Not mad at that. What do you make of it?
The “three threes” — the new standard for political communications in the 2020s…
Sad to see Vogue House like this.
Reposted by Pete Marcus
Yes!

Looking forward to the sceptics having to move the goalposts from "It'll never work on Britain's narrow roads" to "It's morally bad because [reasons]".

waymo.com/blog/2025/10...
Hello London! Your Waymo ride is arriving
Waymo is expanding to London, with plans to offer rides starting in 2026
waymo.com
Reposted by Pete Marcus
Interesting piece. But it's not just about channels, it's about a larger crisis in government comms - and in society - which is not a new thing and goes back perhaps 15 years. Put simply, the Whitehall comms machine has lost the ability to win arguments.
The AI minister says the digital ID announcement is an e.g of where gov must up its online comms game:

“To be able to make sure that when a significant thing is happening, like an announcement on digital ID, we're winning the battle of ideas and arguments…” he tells @zoecrowther.bsky.social
Government Must Do 'A Lot More' To Sell Its Policies Online, Says AI Minister
The minister for artificial intelligence has said the government needs to do “a lot more to win the battle of content online”.
www.politicshome.com