Author | Lightnews

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 2d

Your email’s job doesn’t end with the click. 🧠✨

If your landing page doesn’t match the tone, design, or promise of your email, you lose trust fast.

Keep it seamless:
🎨 Match visuals
🗣️ Keep message flow
⚡ Simplify the path

Consistency = conversions. 🤝
#EmailMarketing #UX #ConversionOptimization

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 7d

💌 Email marketing isn’t about shouting louder — it’s about speaking smarter.

Every email is a chance to connect, not just convert. When your message feels personal and valuable, it builds trust — one open, one click at a time. 🤝✨

#EmailMarketing #DigitalMarketing #BrandBuilding #GrowthMarketing

1 3

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 9d

💡 Dark mode isn’t optional anymore — it’s essential.
If your emails aren’t optimized, your logo can vanish 🕳️ & text disappear 🔤.
✅ Use transparent images
🌗 Avoid pure black text
🧪 Test before sending

Don’t leave subscribers in the dark. 🌙💌
#EmailMarketing #DarkMode #UX

1

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 10d

🎯 Your email design isn’t just about looks — it’s about guiding attention. 👀

Use the Inverted Pyramid:
🔹 Bold headline → grab attention
🔹 Clear message → build interest
🔹 Strong CTA → drive action

Simple. Focused. High-performing. 🔽

#EmailMarketing #EmailDesign #UX #Copywriting #CRO

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 13d

Your email shouldn’t be a monologue — it should guide every type of reader. 💬

Not everyone clicks right away. Place CTAs strategically:
🔝 Top: For ready-to-act readers
🪄 Middle: After context
📝 End: For detail lovers

Meet people where they are = more clicks 🚀

#EmailMarketing #UX #Design #CRO

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 15d

🚀 Email deliverability starts with domain warm-up.
You can’t go from 0 → 50K emails overnight — Gmail & Outlook will flag it as spam. ⚠️

💌 Build reputation
✅ Prove legitimacy
📥 Avoid spam

Warm up slowly. Patience = inbox success. 🔥
#EmailMarketing #Deliverability

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 17d

Most marketers use A/B testing wrong. 😬
Stop testing button colors 🎨 or subject line tweaks ✉️ — they rarely matter.

Test strategy, not tactics:
🅰️ 20% discount
🅱️ Free guide
🆎 Customer story

The winner shows what your audience truly values — price, education, or trust. 🧠
#EmailMarketing #ABTesting

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 23d

📩 Don’t just offer “Unsubscribe.”

A Manage Preferences link = retention tool ⚙️

✅ Pick frequency (weekly → monthly)
✅ Choose topics that matter
✅ Pause instead of leaving

Respect choices → lower unsubscribes, higher engagement, stronger loyalty 🤝

#EmailMarketing #UX #Retention

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 24d

📩 Your email’s preheader is prime inbox real estate—yet often wasted with “View in browser.”

✅ Add context
⏳ Create urgency
🤔 Build curiosity
🙋 Personalize

It’s your subject line’s sidekick & can boost opens big time. ✍️

#EmailMarketing #Copywriting #DigitalMarketing

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · 28d

📩 Your email’s “From” name is your digital handshake 🤝—often more important than the subject line.

✅ Be recognizable
✅ Add a human touch ([Name] at [Company])
✅ Stay consistent

First impressions build trust. Don’t waste yours.

#EmailMarketing #BrandBuilding #MarTech

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 22

📩 Email deliverability isn’t just technical—it’s about engagement.

👍 Opens, clicks & replies = trust
👎 Bounces, spam & deletes = red flags

The best “hack”? Send content your audience wants to read. Value = Inbox 📈

#EmailMarketing #Deliverability #MarTech

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 20

📩 Stop obsessing over the “perfect” time to send emails. ⏰

Relevance > clock.

👋 Welcome = right after signup
🛒 Abandoned Cart = hours later
📦 Post-Purchase = days after delivery
💤 Re-engagement = after inactivity

Timing in the journey wins. 🚀

#EmailMarketing #Email

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 18

📩 Your CTA button has ONE job: be seen & clicked.

🚫 Low-contrast colors = hard to spot, harder to click.
✅ WCAG recommends 4.5:1 ratio.

High-contrast CTAs =
👀 Visible
♿ Accessible
📈 Higher CTRs

Design for everyone → better results. 🎨

#EmailMarketing #UX #Accessibility #DigitalMarketing

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 16

📩 Stop sending generic emails. The inbox is too crowded for one-size-fits-all.

✨ Use dynamic content:
👋 Welcome new subs
🙏 Reward loyal customers
🛍️ Suggest products
🌍 Personalize by location

More relevance = higher engagement 🚀

#EmailMarketing #Personalization #MarTech

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 10

📩 Email marketing is a privilege, not a guarantee.

When someone shares their inbox, show up with:
💡 Clarity
🎯 Relevance
🤝 Consistency

Respect their attention → earn trust, loyalty & growth. 🚀

#EmailMarketing #DigitalMarketing #MarketingTips

1

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 9

📩 Great email marketing isn’t about sending more emails… It’s about sending meaningful ones.

🎯 Deliver value
🤝 Build trust
📊 Drive results

Respect the inbox. Keep it relevant. Build relationships, not just campaigns. 🚀

#EmailMarketing #MarketingTips #DigitalMarketing

1

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 8

✉️ Email marketing isn’t about sending more emails — it’s about sending the right ones. 🎯

💡 Teach something
🤝 Build connection
🎁 Deliver value
✨ Create delight

When emails feel like conversations (not blasts)… 📈 engagement grows, 🚀 trust builds, 💼 sales follow.

#EmailMarketing #DigitalMarketing

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 5

✨ Just wrapped up this email design for a perfume campaign. Focused on creating a premium feel with a strong CTA and social proof. Love how the dark mode aesthetic turned out!

What's your favorite part of the design? Let me know! 👇

#EmailMarketing #TemplateDesign #Design

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 4

📩 Your email list isn’t a monolith.
Sending the same email to a brand-new subscriber & a 5-year loyal customer = 🚫 missed opportunity.

🎯 Segment.
💌 Personalize.
✨ Relevance wins every time.

#EmailMarketing #Personalization #MarketingStrategy #MarTech

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Sep 1

The goal of your first email isn’t to make a sale. 🚫💰
The goal is to get the second email opened. 📩✨

✅ Deliver on your promise
✅ Provide immediate value
✅ Set clear expectations

👉 Earn trust first. Conversions will follow.

#EmailMarketing #Onboarding #MarketingStrategy

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Aug 29

Don’t be afraid to add personality to your emails ✨
People connect with people, not faceless logos.

🗣️ Write like you talk
📖 Tell a story
🎬 Share behind-the-scenes

A touch of authenticity makes your emails the ones subscribers look forward to.✉️

#EmailMarketing #Copywriting

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Aug 26

Stop sending “Just checking in” emails 🚫
They add zero value + get ignored.

💡 Instead, lead with value:
📂 Share a resource
📖 Send a case study
✨ Offer a new idea

Always give them a reason to open. Your relationships (and open rates) will thank you. 🤝

#EmailMarketing #LeadNurturing #MarketingTips

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Aug 25

Your unsubscribe page shouldn’t be a dead end 🚪❌
Offer a downgrade instead:
📅 Monthly emails (not weekly)
🔔 Only major updates
⚡ Respect preferences & retain more subscribers.
A tiny tweak = massive win ✅

#EmailMarketing #CustomerRetention #UX

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Aug 22

🔤 A/B testing your subject line = good.
💡 A/B testing your entire email concept = better.

Don’t just test:
👉 “Get 10% Off” vs. “10% Off Inside”
Test:
💸 Discount offer
📖 Customer story
📚 Helpful guide

You’ll learn what works—and what your audience values.

#EmailMarketing

Noor Ahammed | Email Marketing Specialist @noorahammed43.bsky.social · Aug 21

Your email’s preheader text is the 🎨 alt text for your subject line.
It gives context when the subject line alone isn’t enough to earn the open

Leaving it blank = ❌ missed opportunity.

✅ Summarize value
❓ Ask a question
🤝 Add a human touch

Small detail → big impact. ✍️
#EmailMarketing #Copywriting