Moshe Isaacian
@moshe.bsky.social
Senior Brand Strategist @ The LEGO Group | Love gaming, cooking, and anime | Views are my own
Good to see all of the ad community here on BlueSky. My favorite thing to be apart of every year.
Thank you @grantawalters.bsky.social, @meggatron.bsky.social , @brianwaka.bsky.social and @himmelsblog.bsky.social for rallying us togethert
Till next year #PlannerBowl
Thank you @grantawalters.bsky.social, @meggatron.bsky.social , @brianwaka.bsky.social and @himmelsblog.bsky.social for rallying us togethert
Till next year #PlannerBowl
February 10, 2025 at 3:15 AM
Good to see all of the ad community here on BlueSky. My favorite thing to be apart of every year.
Thank you @grantawalters.bsky.social, @meggatron.bsky.social , @brianwaka.bsky.social and @himmelsblog.bsky.social for rallying us togethert
Till next year #PlannerBowl
Thank you @grantawalters.bsky.social, @meggatron.bsky.social , @brianwaka.bsky.social and @himmelsblog.bsky.social for rallying us togethert
Till next year #PlannerBowl
I like the creative direction behind the Booking.com ad showing the juxtaposition of the showing the people in different situations. But Muppets? Really? Made my brain turn off #PlannerBowl
February 10, 2025 at 2:57 AM
I like the creative direction behind the Booking.com ad showing the juxtaposition of the showing the people in different situations. But Muppets? Really? Made my brain turn off #PlannerBowl
Reposted by Moshe Isaacian
There's time left, but so far, no "all-timers" in this year's batch of ads. Same pitfalls that we've seen the last few years: too much reliance on celebrity, cramming too much in, kinetic editing/no sense of pace. The best of the bunch have been the zigs while others zagged. #PlannerBowl #SuperBowl
February 10, 2025 at 2:51 AM
There's time left, but so far, no "all-timers" in this year's batch of ads. Same pitfalls that we've seen the last few years: too much reliance on celebrity, cramming too much in, kinetic editing/no sense of pace. The best of the bunch have been the zigs while others zagged. #PlannerBowl #SuperBowl
Reposted by Moshe Isaacian
“This Jeep makes me happy even though my name is Ford.” 10/10 #plannerbowl
February 10, 2025 at 2:43 AM
“This Jeep makes me happy even though my name is Ford.” 10/10 #plannerbowl
"Why is Matthew McConaughey in every ad" just said outloud by 3 people at my party. Tells you everything #PlannerBowl
February 10, 2025 at 2:31 AM
"Why is Matthew McConaughey in every ad" just said outloud by 3 people at my party. Tells you everything #PlannerBowl
Weird to see that fire Poppi ad after it was stemmed in controversy today with the vending machines to the influencers #PlannerBowl
February 10, 2025 at 2:20 AM
Weird to see that fire Poppi ad after it was stemmed in controversy today with the vending machines to the influencers #PlannerBowl
Was waiting for the ice cream to melt watching that Haagen-Dazs ad. It was cute though #PlannerBowl
February 10, 2025 at 2:12 AM
Was waiting for the ice cream to melt watching that Haagen-Dazs ad. It was cute though #PlannerBowl
Reposted by Moshe Isaacian
Lays and Taco Bell using photos from real farmers/fans. I think Taco Bell did it better but that's probably due to brand guidelines / the brief. #plannerbowl
February 10, 2025 at 2:07 AM
Lays and Taco Bell using photos from real farmers/fans. I think Taco Bell did it better but that's probably due to brand guidelines / the brief. #plannerbowl
Doordash tired to go for the "savings" angle, but made the things you spend the "savings" on look too luxurious. Missing the pulse on culture right now
Doordash won the Super Bowl last year with "doordash all the ads", but this year's ad wasn't it.
Why should I order doordash? What is the benefit of dashpass?
Their commercial with Nate Bargatze left me feeling like dashpass is a frivolous expense for people who are bad with money
#plannerbowl
Why should I order doordash? What is the benefit of dashpass?
Their commercial with Nate Bargatze left me feeling like dashpass is a frivolous expense for people who are bad with money
#plannerbowl
February 10, 2025 at 2:00 AM
Doordash tired to go for the "savings" angle, but made the things you spend the "savings" on look too luxurious. Missing the pulse on culture right now
Expected an Uber Eats ad, didn't get it was an AI thing until the end.
And this is why using celebrities can hurt your ads #PlannerBowl
And this is why using celebrities can hurt your ads #PlannerBowl
February 10, 2025 at 1:57 AM
Expected an Uber Eats ad, didn't get it was an AI thing until the end.
And this is why using celebrities can hurt your ads #PlannerBowl
And this is why using celebrities can hurt your ads #PlannerBowl
Eyebrows? Check
Mustaches? Check
Tonuges? Check
And wierdly shaped heads thanks to Tubi? Check
When are noses going to get their time? #PlannerBowl
Mustaches? Check
Tonuges? Check
And wierdly shaped heads thanks to Tubi? Check
When are noses going to get their time? #PlannerBowl
February 10, 2025 at 1:48 AM
Eyebrows? Check
Mustaches? Check
Tonuges? Check
And wierdly shaped heads thanks to Tubi? Check
When are noses going to get their time? #PlannerBowl
Mustaches? Check
Tonuges? Check
And wierdly shaped heads thanks to Tubi? Check
When are noses going to get their time? #PlannerBowl
First half winners for me in no particualr order:
Novaritis
Pringles
Rocket
SquareSpace
Michelob
#PlannerBowl
Novaritis
Pringles
Rocket
SquareSpace
Michelob
#PlannerBowl
February 10, 2025 at 1:27 AM
First half winners for me in no particualr order:
Novaritis
Pringles
Rocket
SquareSpace
Michelob
#PlannerBowl
Novaritis
Pringles
Rocket
SquareSpace
Michelob
#PlannerBowl
Trying to give commentary on a Nike ad is cheating. You know their copywriters are at the top of their game. #PlannerBowl
February 10, 2025 at 1:15 AM
Trying to give commentary on a Nike ad is cheating. You know their copywriters are at the top of their game. #PlannerBowl
Reposted by Moshe Isaacian
You can't win. So win. So fucking good. #Plannerbowl
February 10, 2025 at 1:13 AM
You can't win. So win. So fucking good. #Plannerbowl
Breast cancer awareness. EVERYONE stared and the message was loud and clear. I jumped at how clever and bold it was. Q2 winner ad for me. #PlannerBowl
February 10, 2025 at 1:13 AM
Breast cancer awareness. EVERYONE stared and the message was loud and clear. I jumped at how clever and bold it was. Q2 winner ad for me. #PlannerBowl
The Pringle's commerical not only uses the brand equity right, but actually features good pacing and cuts of the products itself
Have to get eyebleach for the James Harden part though #PlannerBowl
Have to get eyebleach for the James Harden part though #PlannerBowl
February 10, 2025 at 1:03 AM
The Pringle's commerical not only uses the brand equity right, but actually features good pacing and cuts of the products itself
Have to get eyebleach for the James Harden part though #PlannerBowl
Have to get eyebleach for the James Harden part though #PlannerBowl
Coffee Mate trying to take a similar approach of showing what the taste is like after having the product like Little Caesar's. Probably will be remembered for it's "WTF" factor more than the pizza one #PlannerBowl
February 10, 2025 at 12:56 AM
Coffee Mate trying to take a similar approach of showing what the taste is like after having the product like Little Caesar's. Probably will be remembered for it's "WTF" factor more than the pizza one #PlannerBowl
Love the Liquid Death commercial, but how is anyone expected to scan that QR code within the last 15 nanosecs of the ad? #PlannerBowl
February 10, 2025 at 12:50 AM
Love the Liquid Death commercial, but how is anyone expected to scan that QR code within the last 15 nanosecs of the ad? #PlannerBowl
Reposted by Moshe Isaacian
BWAHAHAHAHAHAHAHA. I kinda hate Liquid Death, as a Bro Brand --- but the "Drink on the Job" ad made me sputter every time. The School Bus! The Airplane! Yes, simple and stupid. #Plannerbowl
February 10, 2025 at 12:47 AM
BWAHAHAHAHAHAHAHA. I kinda hate Liquid Death, as a Bro Brand --- but the "Drink on the Job" ad made me sputter every time. The School Bus! The Airplane! Yes, simple and stupid. #Plannerbowl
Emotional ads back to back. Google one didn't hit for me, but the Rocket Mortage ad was GREAT.
Got everyone in the room singing. Sometimes a good song can carry an ad and nail the feelings home of one of the most emotional dreams in America #PlannerBowl
Got everyone in the room singing. Sometimes a good song can carry an ad and nail the feelings home of one of the most emotional dreams in America #PlannerBowl
February 10, 2025 at 12:42 AM
Emotional ads back to back. Google one didn't hit for me, but the Rocket Mortage ad was GREAT.
Got everyone in the room singing. Sometimes a good song can carry an ad and nail the feelings home of one of the most emotional dreams in America #PlannerBowl
Got everyone in the room singing. Sometimes a good song can carry an ad and nail the feelings home of one of the most emotional dreams in America #PlannerBowl
Turbotax ads are unironically my favorite.
They actual tie into a real tension that comes with tax season. Last yearw as the joy of filing it with no stress, this year leaning how the process is backwards. Strategy is on the nose, but it works #PlannerBowl
They actual tie into a real tension that comes with tax season. Last yearw as the joy of filing it with no stress, this year leaning how the process is backwards. Strategy is on the nose, but it works #PlannerBowl
February 10, 2025 at 12:36 AM
Turbotax ads are unironically my favorite.
They actual tie into a real tension that comes with tax season. Last yearw as the joy of filing it with no stress, this year leaning how the process is backwards. Strategy is on the nose, but it works #PlannerBowl
They actual tie into a real tension that comes with tax season. Last yearw as the joy of filing it with no stress, this year leaning how the process is backwards. Strategy is on the nose, but it works #PlannerBowl
Reposted by Moshe Isaacian
Uber Eats nailed it again.
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
February 10, 2025 at 12:31 AM
Uber Eats nailed it again.
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
Reposted by Moshe Isaacian
Love this Uber Eats commercial. Football humor, + does a great job establishing football as an occasion to order Uber Eats (a solid category entry point).
McConaughey performs well as the conspiratorial spokesman, but I worry he's overexposed (Lincoln, Salesforce, etc). #plannerbowl
McConaughey performs well as the conspiratorial spokesman, but I worry he's overexposed (Lincoln, Salesforce, etc). #plannerbowl
February 10, 2025 at 12:31 AM
Love this Uber Eats commercial. Football humor, + does a great job establishing football as an occasion to order Uber Eats (a solid category entry point).
McConaughey performs well as the conspiratorial spokesman, but I worry he's overexposed (Lincoln, Salesforce, etc). #plannerbowl
McConaughey performs well as the conspiratorial spokesman, but I worry he's overexposed (Lincoln, Salesforce, etc). #plannerbowl
he more I look at celebrity commercials, the more you have to be really in tune on who they are to get the punchline.
The Ritz commercial, for example, leaned heavy on the celebrity understanding. Will hit for some, but not all. #SuperBowlLIX #PlannerBowl
The Ritz commercial, for example, leaned heavy on the celebrity understanding. Will hit for some, but not all. #SuperBowlLIX #PlannerBowl
February 10, 2025 at 12:28 AM
he more I look at celebrity commercials, the more you have to be really in tune on who they are to get the punchline.
The Ritz commercial, for example, leaned heavy on the celebrity understanding. Will hit for some, but not all. #SuperBowlLIX #PlannerBowl
The Ritz commercial, for example, leaned heavy on the celebrity understanding. Will hit for some, but not all. #SuperBowlLIX #PlannerBowl
That SquareSpace ad was great. Especially that line at the end, nails the surrealism of flying laptops and bring your ideas to life on websites. My favorite ad of Q1 #PlannerBowl
February 10, 2025 at 12:24 AM
That SquareSpace ad was great. Especially that line at the end, nails the surrealism of flying laptops and bring your ideas to life on websites. My favorite ad of Q1 #PlannerBowl