Mike
@mike.buffer.com
Product marketing @buffer.com || Always Be Zagging newsletter: abz.beehiiv.com
Welcome to Customer Experience Island... 🏝️
Alliances were formed. Changelogs were built. Not everyone made it out.
(It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)
Alliances were formed. Changelogs were built. Not everyone made it out.
(It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)
December 20, 2025 at 11:00 AM
Welcome to Customer Experience Island... 🏝️
Alliances were formed. Changelogs were built. Not everyone made it out.
(It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)
Alliances were formed. Changelogs were built. Not everyone made it out.
(It's the last full week of the year at Buffer which means it's CX Week. This is where cross-functional teams play Santa and ship gifts to our users.)
A gentle reminder to check on your pre-scheduled posts and pause your queue if necessary.
December 15, 2025 at 2:57 AM
A gentle reminder to check on your pre-scheduled posts and pause your queue if necessary.
Do product marketers over-index on launches?
We obsess over them, yet they're only a small slice of go-to-market.
Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.
We obsess over them, yet they're only a small slice of go-to-market.
Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.
December 10, 2025 at 1:10 AM
Do product marketers over-index on launches?
We obsess over them, yet they're only a small slice of go-to-market.
Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.
We obsess over them, yet they're only a small slice of go-to-market.
Creating a launch "moment" organically is getting harder. You're competing with engagement bait, algorithms, and the broader news cycle.
103.5 million social posts have been posted via Buffer this year so far.
We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊
The top emoji appeared in more than 9 million posts.
Can you guess which one it is?
We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊
The top emoji appeared in more than 9 million posts.
Can you guess which one it is?
December 9, 2025 at 8:59 AM
103.5 million social posts have been posted via Buffer this year so far.
We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊
The top emoji appeared in more than 9 million posts.
Can you guess which one it is?
We run all sorts of analysis on these posts but this is the most important BY FAR 🤓 📊
The top emoji appeared in more than 9 million posts.
Can you guess which one it is?
Great marketing is earned.
You have to DO interesting, memorable things, consistently.
You can't predict when you're going to own the moment, when you'll command attention.
You can't summon it out of thin air.
You have to DO interesting, memorable things, consistently.
You can't predict when you're going to own the moment, when you'll command attention.
You can't summon it out of thin air.
November 24, 2025 at 8:59 AM
Great marketing is earned.
You have to DO interesting, memorable things, consistently.
You can't predict when you're going to own the moment, when you'll command attention.
You can't summon it out of thin air.
You have to DO interesting, memorable things, consistently.
You can't predict when you're going to own the moment, when you'll command attention.
You can't summon it out of thin air.
November 17, 2025 at 11:55 PM
Reposted by Mike
Oh!!! I can reply to comments on FB without stepping into FB!!!!!!!!!!!!
Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉
Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect.
🔗 Learn more: buffer.com/community
Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect.
🔗 Learn more: buffer.com/community
November 12, 2025 at 4:46 PM
Oh!!! I can reply to comments on FB without stepping into FB!!!!!!!!!!!!
Reposted by Mike
Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉
Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect.
🔗 Learn more: buffer.com/community
Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect.
🔗 Learn more: buffer.com/community
November 12, 2025 at 4:32 PM
Creators who reply to comments on Bluesky see a 5% lift in engagement. Now you can manage all your comments in one place with Buffer! 🎉
Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect.
🔗 Learn more: buffer.com/community
Available to everyone, including on the free plan, it helps you spot and stay on top of opportunities to connect.
🔗 Learn more: buffer.com/community
Fun little Halloween treat in @buffer.com today!
(We finally shipped Dark Mode - 352 user votes later!)
(We finally shipped Dark Mode - 352 user votes later!)
October 30, 2025 at 1:50 AM
Fun little Halloween treat in @buffer.com today!
(We finally shipped Dark Mode - 352 user votes later!)
(We finally shipped Dark Mode - 352 user votes later!)
I switched from ChatGPT to Claude this week.
Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI.
OpenAI has repeatedly said one thing and done another.
Anthropic has been mostly consistent in their messaging.
Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI.
OpenAI has repeatedly said one thing and done another.
Anthropic has been mostly consistent in their messaging.
October 27, 2025 at 4:08 AM
I switched from ChatGPT to Claude this week.
Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI.
OpenAI has repeatedly said one thing and done another.
Anthropic has been mostly consistent in their messaging.
Not because of product capabilities but because my values are more aligned with Anthropic than OpenAI.
OpenAI has repeatedly said one thing and done another.
Anthropic has been mostly consistent in their messaging.
Feature request/idea for LinkedIn 👇
An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.
An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.
October 8, 2025 at 8:59 AM
Feature request/idea for LinkedIn 👇
An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.
An option to see someone's posts on LinkedIn before accepting their invitation to connect. I don't want to follow someone who is going degrade my feed experience.
My work schedule is 6-7-10-3-8-9-4
October 8, 2025 at 12:34 AM
My work schedule is 6-7-10-3-8-9-4
Off to that big productivity suite in the sky 🪦💔
October 1, 2025 at 9:20 PM
Off to that big productivity suite in the sky 🪦💔
Cosy Library-Inspired Home Office in Cape Town, South Africa www.makerstations.io/kirsti-cosy-...
Cosy Library-Inspired Home Office in Cape Town, South Africa
”I wanted it to feel warm and cosy — like an old-fashioned library — but also be highly functional for all the recording I do.”
www.makerstations.io
September 24, 2025 at 12:04 PM
Cosy Library-Inspired Home Office in Cape Town, South Africa www.makerstations.io/kirsti-cosy-...
The main thing I’ve learned about burnout is that it doesn’t necessarily come from working long hours.
Working long hours on something you care about can be the most energizing thing in the world.
Working long hours on something you care about can be the most energizing thing in the world.
September 23, 2025 at 9:59 AM
The main thing I’ve learned about burnout is that it doesn’t necessarily come from working long hours.
Working long hours on something you care about can be the most energizing thing in the world.
Working long hours on something you care about can be the most energizing thing in the world.
“Openness isn’t the risk. The real risk is in hiding.” – Unknown
September 16, 2025 at 9:59 AM
“Openness isn’t the risk. The real risk is in hiding.” – Unknown
Recreating an iconic @buffer.com photo to celebrate to release of iOS 26!
Read about the latest updates here: buffer.com/resources/io...
Read about the latest updates here: buffer.com/resources/io...
September 15, 2025 at 11:30 PM
Recreating an iconic @buffer.com photo to celebrate to release of iOS 26!
Read about the latest updates here: buffer.com/resources/io...
Read about the latest updates here: buffer.com/resources/io...
“Trust is built with consistency, but sustained with transparency.” – Lincoln Chafee
September 15, 2025 at 9:59 AM
“Trust is built with consistency, but sustained with transparency.” – Lincoln Chafee
“The single most important ingredient in the recipe for success is transparency between leaders and their teams.” – Patrick Lencioni
September 14, 2025 at 9:59 AM
“The single most important ingredient in the recipe for success is transparency between leaders and their teams.” – Patrick Lencioni
“Secrecy is the enemy of efficiency, but transparency is the engine of progress.” – Unknown
September 13, 2025 at 9:59 AM
“Secrecy is the enemy of efficiency, but transparency is the engine of progress.” – Unknown
“Honesty and transparency make you vulnerable. Be honest and transparent anyway.” – Mother Teresa
September 12, 2025 at 9:59 AM
“Honesty and transparency make you vulnerable. Be honest and transparent anyway.” – Mother Teresa
“In business, transparency is not an option; it’s a competitive advantage.” – Simon Mainwaring
September 11, 2025 at 9:59 AM
“In business, transparency is not an option; it’s a competitive advantage.” – Simon Mainwaring
“Transparency breeds trust, and trust is the foundation of great business.” – Unknown
September 10, 2025 at 9:59 AM
“Transparency breeds trust, and trust is the foundation of great business.” – Unknown