Joon Lee
@joon.bsky.social
Making sense of sports • Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul 🇰🇷 Bred in Boston • [email protected]
📍New York City
📍New York City
Thank you to Nieman Labs for allowing me to make a prediction about journalism in 2026.
My take: journalism will become the center of gravity for YouTube’s next era www.niemanlab.org/2025/12/jour...
My take: journalism will become the center of gravity for YouTube’s next era www.niemanlab.org/2025/12/jour...
Journalism will become the center of gravity for YouTube’s next era
"Creators are also running into the ceiling that legacy media once hit. When you scale to cultural force levels, you need to become more serious."
www.niemanlab.org
December 12, 2025 at 3:43 PM
Thank you to Nieman Labs for allowing me to make a prediction about journalism in 2026.
My take: journalism will become the center of gravity for YouTube’s next era www.niemanlab.org/2025/12/jour...
My take: journalism will become the center of gravity for YouTube’s next era www.niemanlab.org/2025/12/jour...
Reposted by Joon Lee
@joon.bsky.social: “Creators are also running into the ceiling that legacy media once hit. When you scale to cultural force levels, you need to become more serious.”
www.niemanlab.org/2025/12/jour...
www.niemanlab.org/2025/12/jour...
December 11, 2025 at 7:06 PM
@joon.bsky.social: “Creators are also running into the ceiling that legacy media once hit. When you scale to cultural force levels, you need to become more serious.”
www.niemanlab.org/2025/12/jour...
www.niemanlab.org/2025/12/jour...
Partnering with fake journalists to promote sports gambling is as big a red flag as it gets for the prediction market industry
December 9, 2025 at 3:27 PM
Partnering with fake journalists to promote sports gambling is as big a red flag as it gets for the prediction market industry
Everything is sports gambling now www.nytimes.com/2025/10/28/o...
December 3, 2025 at 8:59 PM
Everything is sports gambling now www.nytimes.com/2025/10/28/o...
The best part of Drake Maye being good is seeing again that spiteful look people used to give me when I mentioned my Patriots fandom. Feels like home.
December 2, 2025 at 2:28 AM
The best part of Drake Maye being good is seeing again that spiteful look people used to give me when I mentioned my Patriots fandom. Feels like home.
Reposted by Joon Lee
I’m trying to understand what the hardest thing in sports actually is.
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
Why Driving a NASCAR Is So Much Harder Than It Looks
YouTube video by Joon Lee
youtu.be
November 28, 2025 at 5:02 PM
I’m trying to understand what the hardest thing in sports actually is.
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
I’m trying to understand what the hardest thing in sports actually is.
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
Why Driving a NASCAR Is So Much Harder Than It Looks
YouTube video by Joon Lee
youtu.be
November 28, 2025 at 5:02 PM
I’m trying to understand what the hardest thing in sports actually is.
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
So I explored NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I tried driving a race car myself: youtu.be/yce922orRJs?...
Reposted by Joon Lee
This’ll be good
I’m trying to understand what the hardest thing in sports actually is.
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
November 25, 2025 at 5:00 AM
This’ll be good
Reposted by Joon Lee
I’m trying to understand what the hardest thing in sports actually is.
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
November 24, 2025 at 3:11 PM
I’m trying to understand what the hardest thing in sports actually is.
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
I’m trying to understand what the hardest thing in sports actually is.
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
November 24, 2025 at 3:11 PM
I’m trying to understand what the hardest thing in sports actually is.
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
So I went to explore NASCAR, where the legendary @jimmiejohnson.bsky.social showed me how this world really works.
And then I drove a race car myself.
youtu.be/lMzjIPIq9aA?...
I've never been this terrified while reporting a story.
New video on my YouTube tomorrow:
New video on my YouTube tomorrow:
November 24, 2025 at 3:25 AM
I've never been this terrified while reporting a story.
New video on my YouTube tomorrow:
New video on my YouTube tomorrow:
Sports gambling is not just corrupting our trust in sports, but America.
Thank you to @amanpourcopbs.bsky.social, @michelmartinnpr.bsky.social and @camanpour.bsky.social for the platform.
Our full conversation: youtu.be/uiomTi50pS8?...
Thank you to @amanpourcopbs.bsky.social, @michelmartinnpr.bsky.social and @camanpour.bsky.social for the platform.
Our full conversation: youtu.be/uiomTi50pS8?...
November 21, 2025 at 9:40 PM
Sports gambling is not just corrupting our trust in sports, but America.
Thank you to @amanpourcopbs.bsky.social, @michelmartinnpr.bsky.social and @camanpour.bsky.social for the platform.
Our full conversation: youtu.be/uiomTi50pS8?...
Thank you to @amanpourcopbs.bsky.social, @michelmartinnpr.bsky.social and @camanpour.bsky.social for the platform.
Our full conversation: youtu.be/uiomTi50pS8?...
A new national poll on sports gambling from Sacred Heart:
- 79% say the recent scandals have shaken their trust in the NBA, 38% say its shaken trust a lot.
- 90% are worried about corruption across sports.
- 75% of gambler believe corruption is more widespread than the NBA
- 79% say the recent scandals have shaken their trust in the NBA, 38% say its shaken trust a lot.
- 90% are worried about corruption across sports.
- 75% of gambler believe corruption is more widespread than the NBA
November 14, 2025 at 3:03 PM
A new national poll on sports gambling from Sacred Heart:
- 79% say the recent scandals have shaken their trust in the NBA, 38% say its shaken trust a lot.
- 90% are worried about corruption across sports.
- 75% of gambler believe corruption is more widespread than the NBA
- 79% say the recent scandals have shaken their trust in the NBA, 38% say its shaken trust a lot.
- 90% are worried about corruption across sports.
- 75% of gambler believe corruption is more widespread than the NBA
In the last month, the FBI has charged players from two different leagues for roles in sports-betting scandals.
Either legalized gambling is exposing corruption that’s always been there.
Or it’s creating it.
Either answer is terrible for sports.
Either legalized gambling is exposing corruption that’s always been there.
Or it’s creating it.
Either answer is terrible for sports.
November 10, 2025 at 4:22 PM
In the last month, the FBI has charged players from two different leagues for roles in sports-betting scandals.
Either legalized gambling is exposing corruption that’s always been there.
Or it’s creating it.
Either answer is terrible for sports.
Either legalized gambling is exposing corruption that’s always been there.
Or it’s creating it.
Either answer is terrible for sports.
Reposted by Joon Lee
“.. for generations, sports was one of the few places where Americans could still gather around something bigger than ourselves. Now, .. we tally payouts .. until a game becomes little more than a series of outcomes to be predicted and monetized.”
@joon.bsky.social
www.nytimes.com/2025/10/28/o...
@joon.bsky.social
www.nytimes.com/2025/10/28/o...
October 29, 2025 at 1:27 AM
“.. for generations, sports was one of the few places where Americans could still gather around something bigger than ourselves. Now, .. we tally payouts .. until a game becomes little more than a series of outcomes to be predicted and monetized.”
@joon.bsky.social
www.nytimes.com/2025/10/28/o...
@joon.bsky.social
www.nytimes.com/2025/10/28/o...
Sports weren’t corrupted by gamblers. It got sold out by the people who made gambling central to the business model.
New @nytopinion.nytimes.com column: how gambling became the engine driving American life — starting with sports www.nytimes.com/2025/10/28/o...
New @nytopinion.nytimes.com column: how gambling became the engine driving American life — starting with sports www.nytimes.com/2025/10/28/o...
Opinion | Gambling Is Killing Sports and Consuming America
www.nytimes.com
October 28, 2025 at 1:05 PM
Sports weren’t corrupted by gamblers. It got sold out by the people who made gambling central to the business model.
New @nytopinion.nytimes.com column: how gambling became the engine driving American life — starting with sports www.nytimes.com/2025/10/28/o...
New @nytopinion.nytimes.com column: how gambling became the engine driving American life — starting with sports www.nytimes.com/2025/10/28/o...
NEW VIDEO: More teams are slashing payroll—even championship contenders. I asked Mark Cuban why. His answer?
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
September 15, 2025 at 3:32 PM
NEW VIDEO: More teams are slashing payroll—even championship contenders. I asked Mark Cuban why. His answer?
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
“Teams do many more money when they have a low payroll and lose.”
We live in an era where losing is more profitable than winning. youtu.be/sAJH7Bx-BV4?...
The NFL will own 10% of ESPN, which licenses its name to a sportsbook.
The NFL will directly profit from sports gambling.
Goodell said in 2017, “We still strongly oppose legalized sports gambling. The integrity of our game is No. 1. We will not compromise on that.”
The NFL will directly profit from sports gambling.
Goodell said in 2017, “We still strongly oppose legalized sports gambling. The integrity of our game is No. 1. We will not compromise on that.”
NFL will own 10 percent of ESPN. Factor that into any and all reporting ESPN does on league matters.
August 6, 2025 at 1:15 AM
The NFL will own 10% of ESPN, which licenses its name to a sportsbook.
The NFL will directly profit from sports gambling.
Goodell said in 2017, “We still strongly oppose legalized sports gambling. The integrity of our game is No. 1. We will not compromise on that.”
The NFL will directly profit from sports gambling.
Goodell said in 2017, “We still strongly oppose legalized sports gambling. The integrity of our game is No. 1. We will not compromise on that.”
Reposted by Joon Lee
In a city where politicians cycle out and owners stay hidden behind tinted glass, sports radio show host Mike Felger has been the loudest, clearest, and most consistent voice, @joon.bsky.social writes in #GlobeIdeas.
Not just in sports — in anything.
Not just in sports — in anything.
Is Mike Felger the most influential person in Boston? - The Boston Globe
The dominant figure in local sports talk radio manages to capture — and shape — the mood of this fast-changing city.
www.bostonglobe.com
July 30, 2025 at 3:00 PM
In a city where politicians cycle out and owners stay hidden behind tinted glass, sports radio show host Mike Felger has been the loudest, clearest, and most consistent voice, @joon.bsky.social writes in #GlobeIdeas.
Not just in sports — in anything.
Not just in sports — in anything.
For @bostonglobe.com: When Marty Walsh was Boston’s mayor, he turned to sports radio, not social media, to get a temperature check on the city.
For two decades, Mike Felger has set the agenda on sports radio.
Is Felger the most influential person in Boston?
www.bostonglobe.com/2025/07/30/o...
For two decades, Mike Felger has set the agenda on sports radio.
Is Felger the most influential person in Boston?
www.bostonglobe.com/2025/07/30/o...
Is Mike Felger the most influential person in Boston? - The Boston Globe
The dominant figure in local sports talk radio manages to capture — and shape — the mood of this fast-changing city.
www.bostonglobe.com
July 30, 2025 at 2:25 PM
For @bostonglobe.com: When Marty Walsh was Boston’s mayor, he turned to sports radio, not social media, to get a temperature check on the city.
For two decades, Mike Felger has set the agenda on sports radio.
Is Felger the most influential person in Boston?
www.bostonglobe.com/2025/07/30/o...
For two decades, Mike Felger has set the agenda on sports radio.
Is Felger the most influential person in Boston?
www.bostonglobe.com/2025/07/30/o...
NEW VIDEO: Jordan and Kobe were stoic icons.
Now stars like SGA, Tyrese Haliburton and Jayson Tatum are called corny.
How did this happen?
www.youtube.com/watch?v=jtHt...
Now stars like SGA, Tyrese Haliburton and Jayson Tatum are called corny.
How did this happen?
www.youtube.com/watch?v=jtHt...
Why NBA Superstars Are Corny Now
YouTube video by Joon Lee
www.youtube.com
July 29, 2025 at 6:49 PM
NEW VIDEO: Jordan and Kobe were stoic icons.
Now stars like SGA, Tyrese Haliburton and Jayson Tatum are called corny.
How did this happen?
www.youtube.com/watch?v=jtHt...
Now stars like SGA, Tyrese Haliburton and Jayson Tatum are called corny.
How did this happen?
www.youtube.com/watch?v=jtHt...
Gambling addiction is sweeping the country, and not enough people are talking about it.
When people fall into gambling, our culture and sports media often frames it as a failure of personal responsibility, when it should be treated like what it is: an addiction.
Thread 🧵⬇️
When people fall into gambling, our culture and sports media often frames it as a failure of personal responsibility, when it should be treated like what it is: an addiction.
Thread 🧵⬇️
From Jeff Passan: Cleveland Guardians closer Emmanuel Clase has been placed on non-disciplinary paid leave as part of MLB's sports-betting investigation, sources tell ESPN.
Clase is the second Guardians pitcher on leave tied to the investigation, joining right-hander Luis Ortiz.
Clase is the second Guardians pitcher on leave tied to the investigation, joining right-hander Luis Ortiz.
July 28, 2025 at 5:41 PM
Gambling addiction is sweeping the country, and not enough people are talking about it.
When people fall into gambling, our culture and sports media often frames it as a failure of personal responsibility, when it should be treated like what it is: an addiction.
Thread 🧵⬇️
When people fall into gambling, our culture and sports media often frames it as a failure of personal responsibility, when it should be treated like what it is: an addiction.
Thread 🧵⬇️
NEW VIDEO - Seven NBA players tore their Achilles this season. That’s 5X the historical average.
So what’s going on here? I talked to an NBA trainer to find out. m.youtube.com/watch?si=984...
So what’s going on here? I talked to an NBA trainer to find out. m.youtube.com/watch?si=984...
Why NBA Players Keep Tearing Their Achilles, Explained
YouTube video by Joon Lee
m.youtube.com
July 9, 2025 at 2:19 PM
NEW VIDEO - Seven NBA players tore their Achilles this season. That’s 5X the historical average.
So what’s going on here? I talked to an NBA trainer to find out. m.youtube.com/watch?si=984...
So what’s going on here? I talked to an NBA trainer to find out. m.youtube.com/watch?si=984...
Went on CNN with @smerconish.bsky.social to discuss how the increasing cost of paywalls in sports is hurting community in America
July 6, 2025 at 2:18 PM
Went on CNN with @smerconish.bsky.social to discuss how the increasing cost of paywalls in sports is hurting community in America
The Red Sox trade of Rafael Devers wasn't just about beef with chief baseball officer Craig Breslow.
It was a rupture of an organization that has quietly been unraveling from the inside since the trade of Mookie Betts.
For @yahoosports.bsky.social: sports.yahoo.com/mlb/article/...
It was a rupture of an organization that has quietly been unraveling from the inside since the trade of Mookie Betts.
For @yahoosports.bsky.social: sports.yahoo.com/mlb/article/...
Inside the 'absolute s*** show' that led to the Boston Red Sox's trade of Rafael Devers
The blockbuster deal was the culmination of eroded trust, fraying relationships and a deeper breakdown inside one of MLB's most visible franchises.
sports.yahoo.com
June 16, 2025 at 10:21 PM
The Red Sox trade of Rafael Devers wasn't just about beef with chief baseball officer Craig Breslow.
It was a rupture of an organization that has quietly been unraveling from the inside since the trade of Mookie Betts.
For @yahoosports.bsky.social: sports.yahoo.com/mlb/article/...
It was a rupture of an organization that has quietly been unraveling from the inside since the trade of Mookie Betts.
For @yahoosports.bsky.social: sports.yahoo.com/mlb/article/...