Author | Lightnews

Jonathan Berthold @jonberthold.bsky.social · 27d

You can now generate content briefs within Explore by Keyword and Keyword Suggestions after you find the right keywords, or you can navigate to our AI Content Brief page if you already have a topic in mind.

👉 Try AI Content Brief in Moz Pro today

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Jonathan Berthold @jonberthold.bsky.social · 27d

Whether you’re creating a blog post, how-to guide, or landing page, you’ll get:

✅ High-value keyword recommendations
✅ Search intent & SERP Insights
✅ Interesting facts & recommended questions to include
✅ A clear, structured outline built to rank

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Jonathan Berthold @jonberthold.bsky.social · 27d

We here at @mozseo.bsky.social are excited to announce that 𝐀𝐈 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐁𝐫𝐢𝐞𝐟 is now in beta inside Moz Pro’s Keyword Research suite!

This new feature helps you turn keyword research into ready-to-write content briefs powered by Moz’s industry-leading SEO data and AI insights.

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Jonathan Berthold @jonberthold.bsky.social · Sep 3

Excited to share that I recently joined Kyle James on the AI Chronicles podcast from GPT-trainer to talk all things SEO & AI!

If you’re curious about how AI is reshaping SEO and marketing, this episode is packed with ideas you can put into practice.

aichronicles.castos.com/episodes/jon...

Jonathan Berthold: How Moz Is Using AI to Rewrite the Rules of SEO

In this episode of AI Chronicles, host Kyle James speaks with Jonathan Berthold, VP of Revenue at Moz, about the integration of AI in marketing and SEO. They discuss Jonathan's journey to Moz, the imp...

aichronicles.castos.com

Reposted by Jonathan Berthold

STAT Search Analytics @getstat.bsky.social · Aug 12

What's this we spy? More STAT data on the #MozCon stage? 😍 Shoutout to @tcapper.co.uk for the great talk.

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Reposted by Jonathan Berthold

STAT Search Analytics @getstat.bsky.social · Aug 12

If you were at #MozCon and want to revisit @tcapper.co.uk’s talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3

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Jonathan Berthold @jonberthold.bsky.social · Jul 28

If you're still undecided, you can still secure your ticket today (I've included a special discount inside this link 👉) mz.cm/jb-mozcon.

Register now before tickets sell out! 👀

Buy MozCon Tickets for London | August 12, 2025

Early bird tickets are now available! Don't miss out on your discounted ticket for MozCon 2025: Live in London. The first lucky 100 ticket holders will enjoy all the value of the MozCon 2025 roadshow at a special reduced rate. Don't miss out!

mz.cm

Jonathan Berthold @jonberthold.bsky.social · Jul 28

We have an exciting day planned, featuring talks from 10 prolific SEOs and speakers.

MozCon will be chock-full of excellent networking opportunities, outstanding sponsors, & a collection of swag to give away.

You can see the full schedule here: moz.com/mozcon/sched...

MozCon 2025 Schedule

Take a look at the schedule for MozCon 2025.

moz.com

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Jonathan Berthold @jonberthold.bsky.social · Jul 28

MozCon London is officially only two weeks away! ⚡

🤔 What: The *premiere* SEO conference making its debut internationally
🕰️ When: August 12, 2025
📌 Where: The Mermaid, London, U.K.

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Jonathan Berthold @jonberthold.bsky.social · Jul 23

This web app is relatively small in scope, but it serves as a testament to how quickly the barriers to building basic apps have dropped over the last few years.

The future belongs to problem solvers who can move from thought to prototype to feedback....fast.

Jonathan Berthold @jonberthold.bsky.social · Jul 23

As a marketer, there's nothing more energizing than turning an idea into working code.

With the help of a coding assistant and a clear vision of the problem you want to solve, you can ship an MVP in a weekend and start validating concepts.

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Jonathan Berthold @jonberthold.bsky.social · Jul 23

Vibe coding is the latest trend, so I jumped headfirst into the newest hype and built a web app using the Moz API. ⚡

I wanted a fast and visual way to show clients what kind of data our API can pull in real-time, while also having my own tool for internal research and analysis.

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Jonathan Berthold @jonberthold.bsky.social · Jul 15

🔜 Coming Soon: Some of the features our team is working on in the background.

✍️ AI Content Briefs
📊 Bulk Keyword Analysis

Big things are ahead for the second half of 2025.

P.S. MozCon heads to London in August ✈️
DM me for an exclusive 2-for-1 discount. 👀

Jonathan Berthold @jonberthold.bsky.social · Jul 15

Moz Pro continues to evolve as the search landscape changes. Here’s a quick recap of what @mozseo.bsky.social shipped last quarter to help digital marketers stay ahead:

🚀 AI Overviews in Keyword Research
🧠 Keyword Suggestions by Topic
🎯 Expanded Keyword Coverage
🧭 A Refreshed Menu in Moz Pro

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Jonathan Berthold @jonberthold.bsky.social · Jun 26

You can now find out:

✅ Which keywords trigger AI Overviews
✅ Who’s getting featured (you or your competitors)
✅ Where to double down on content that LLMs love

👉 See it in action today: moz.com/whats-new

Discover Moz Product Updates & New Features

Explore Moz’s latest updates and uncover new ways to boost your SEO impact. Stay informed about tool launches, feature enhancements, and content releases, all in one place.

moz.com

Jonathan Berthold @jonberthold.bsky.social · Jun 26

🔍 Google’s SERPs are evolving, and so is Moz.

AI Overviews are revolutionizing how content is surfaced, clicked, & viewed. Recognizing that the search environment is evolving, Moz Pro now displays when an AI Overview appears for your keywords, directly within Explore by Keyword's SERP Analysis.

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Jonathan Berthold @jonberthold.bsky.social · Jun 25

🧠 Relevance Engineering is about building a web of meaning:

✅ Optimize for entities, not just keywords.
✅ Create content for topical depth rather than siloed outlines.
✅ Structure content for both humans and LLMs.

Check out the framework below 👇

moz.com/blog/how-to-...

How to Future-Proof Your SEO Strategy with Relevance Engineering

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased b...

moz.com

Jonathan Berthold @jonberthold.bsky.social · Jun 25

In my latest post on the @mozseo.bsky.social Blog, I break down a framework for making your SEO strategy future-proof with Relevance Engineering. 🚀

moz.com/blog/how-to-...

How to Future-Proof Your SEO Strategy with Relevance Engineering

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased b...

moz.com

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Jonathan Berthold @jonberthold.bsky.social · Jun 16

Learn more about these workflows, clone your agents, and download the guide containing a *bonus* sixth SEO agent, Billie, the SEO Blog Post Outliner. 👀

Link to the blog post: 👇
moz.com/blog/automat...

5 AI-Powered Workflows Every SEO Should Be Using Today

With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine ...

moz.com

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Jonathan Berthold @jonberthold.bsky.social · Jun 16

We have worked diligently with the Relevance AI team to build an AI Workforce to help you with daily SEO tasks.

Tapping into the power of Moz's industry-leading data, you're now equipped to face the future of SEO and focus your efforts on content that will rank and get cited by LLMs. 📣

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Jonathan Berthold @jonberthold.bsky.social · Jun 16

Meet the crew:

💡 Reva – Content refresh strategist
📊 Kira – Competitor keyword analyzer
⚡ Linka – Backlink prospector
🔍 Cora – Content intent optimizer
📑 Clara – Topic cluster planner

Get tactical, strategic output delivered in seconds from each of these SEO agents.

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Jonathan Berthold @jonberthold.bsky.social · Jun 16

🚨 Just dropped: 5 AI-Powered Workflows Every SEO Should Be Using Today

We teamed up with Relevance AI to build a fleet of SEO agents powered by the Moz API to automate the SEO tasks that consume your time.

Link to the blog post: 👇
moz.com/blog/automat...

5 AI-Powered Workflows Every SEO Should Be Using Today

With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine ...

moz.com

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Jonathan Berthold @jonberthold.bsky.social · Mar 29

There's some stuff to fix from a UI perspective and other methods to add, but this is a massive unlock for builders.

Concept --> Prototype --> MVP Product won't take months or years anymore; with AI tools, it'll only take hours. 🚀

Jonathan Berthold @jonberthold.bsky.social · Mar 29

While I had fun with ChatGPT's Image Generation earlier this week, Gemini just blew me away this morning.

It took me less than 30 minutes to build a basic Google Sheets prototype that uses the Moz API. 🤯

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Reposted by Jonathan Berthold

Aleyda Solis @aleyda.bsky.social · Mar 29

The #SEOFOMO Newsletter just reached 37K subscribers and coincidentally, my Moz Whiteboard Friday about how I'm growing it, along with #MarketingFOMO and #AImarketers has been just published 🙌📬 If you want to start or grow your newsletter, go and check it out: moz.com/blog/email-n...

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