💬 #Google Ads stopped serving ads for some accounts over the weekend (March 1). Curious if your brand experienced setbacks?

Poppi made influencers Alix Earle, Jake Shane and Robert Rausch the focus of its second Super Bowl ad. Inside the campaign: 🎁 adage.com/article/spec...

What slang is appropriate for your brand’s social media content? Gen Z #Intern Grace interviews her Gen Alpha sister to break down the slang marketers need to know before you plan on using it in your content. Stay relevant, stay mindful! 👀👇

#GenZ #GenAlpha #SocialMediaTips #BrandContent

Get the best #SEO strategies for 2025 with the “Advanced SEO Tips 2025: The Future of Search: Myths Busted, SEO Strategies Revealed” Book

👉 bit.ly/4aNPPYe

#books #authors #booksky #writing #marketing #writingcommunity #bookchallenge #SEO2025

As we step further into 2025, we’re excited to roll out AI-driven solutions with partners like SOCi to scale local #SEO and streamline online reviews. Curious about how this works? Let’s chat in the comments! 🤖

🧮 TikTok and Diversification
The uncertainty around #TikTok underscores the importance of content diversification. Know where your audience is and have an archive of content ready to repurpose across channels. 🔄

💎 LinkedIn is a Hidden Gem
#LinkedIn engagement continues to impress, with rates exceeding 7%. Employee-generated content brings unmatched authenticity. Check out March of Dimes for inspiration! 💼

📣 Engagement Leader: Instagram
#Instagram led the charge in engagement this year, thanks to features rewarding 1:1 sharing. We're excited to see brands push creative boundaries on IG in 2025. 🌟

🔻 Top-of-Funnel Standout: YouTube Shorts
#YouTube Shorts showed exceptional reach in 2024. Though hard to break into, the payoff for consistent effort is worth it. Tip: Keep Shorts under 12 seconds for the best performance. ⏱️

📉 Audience Defection from X is Real
The shift away from X (formerly Twitter) is undeniable. Audiences are moving to LinkedIn, #Bluesky, and Threads. Secure your brand handles on these platforms now! 🔐

📈 Video as a % of Content Mix is (Still) Expanding
Video continues to dominate. On Facebook and Instagram, video made up 22-40% of posts, driving engagement and brand visibility. UGC still reigns supreme to overcome content bottlenecks. 🎥

This past month reminded us how fast the social media landscape shifts. For my fellow #marketing leaders, here’s a snapshot of key trends we’ve uncovered from analyzing 133,000+ social media posts managed by our team at Hiper. Let’s dive in! 👇