Grant Walters
@grantawalters.bsky.social
Ad Strategist and Deep Thinker. Left-handed 🖋, Right-brained 🖍
McCann Strategy Director 💼. DePauw Grad 📚
Follow the Planner Bowl 2025 Feed --> https://bsky.app/profile/did:plc:ykdwqctd4glko5ziucrev3vv/feed/aaanlx3zzsk7a
McCann Strategy Director 💼. DePauw Grad 📚
Follow the Planner Bowl 2025 Feed --> https://bsky.app/profile/did:plc:ykdwqctd4glko5ziucrev3vv/feed/aaanlx3zzsk7a
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Grant Walters
@grantawalters.bsky.social
· Feb 10
💯💪✍️
Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
And that’s a wrap on #PlannerBowl X (10th year) - I love that it’s X, btw 😏🐦
Thanks to everyone who participated with their takes! See you on Bluesky next year.
Thanks to everyone who participated with their takes! See you on Bluesky next year.
And that’s a wrap on #PlannerBowl X (10th year) - I love that it’s X, btw 😏🐦
Thanks to everyone who participated with their takes! See you on Bluesky next year.
Thanks to everyone who participated with their takes! See you on Bluesky next year.
💯💪✍️
Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
February 10, 2025 at 3:31 AM
And that’s a wrap on #PlannerBowl X (10th year) - I love that it’s X, btw 😏🐦
Thanks to everyone who participated with their takes! See you on Bluesky next year.
Thanks to everyone who participated with their takes! See you on Bluesky next year.
💯💪✍️
Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
February 10, 2025 at 3:15 AM
💯💪✍️
February 10, 2025 at 3:14 AM
Top line thought: I like seeing actors playing themselves (probably a good pitch for them to say yes).
February 10, 2025 at 3:12 AM
Top line thought: I like seeing actors playing themselves (probably a good pitch for them to say yes).
I love how represented #NoLa is in this year's spots. Nerds, Uber Eats, the NFL anthem spot. They've had quite a rough year so far, they deserve all the love. Such a cool city. #PlannerBowl #SuperBowl
February 10, 2025 at 3:11 AM
I love how represented #NoLa is in this year's spots. Nerds, Uber Eats, the NFL anthem spot. They've had quite a rough year so far, they deserve all the love. Such a cool city. #PlannerBowl #SuperBowl
Walton Goggins Goggle Glasses. Walton Goggins Goggle Glasses. It just feels good to say! Or as a friend said, "This tickles a deep part of my brain." #PlannerBowl
February 10, 2025 at 3:10 AM
Walton Goggins Goggle Glasses. Walton Goggins Goggle Glasses. It just feels good to say! Or as a friend said, "This tickles a deep part of my brain." #PlannerBowl
Reposted by Grant Walters
“This Jeep makes me happy even though my name is Ford.” 10/10 #plannerbowl
February 10, 2025 at 2:43 AM
“This Jeep makes me happy even though my name is Ford.” 10/10 #plannerbowl
Sketchers, Pringles and Doritos JUST KNEW that the Chiefs would be in it again. Lucky casting, or another scripted season...?!? #PlannerBowl
February 10, 2025 at 3:05 AM
Sketchers, Pringles and Doritos JUST KNEW that the Chiefs would be in it again. Lucky casting, or another scripted season...?!? #PlannerBowl
Some great UGC / fan action in this year's SB - Doritos ad competition, Fetch cash giveaway, Taco Bell's drive-thru cam contest. Historically 'social' tactics making their way to TV. I like it. #PlannerBowl
February 10, 2025 at 3:04 AM
Some great UGC / fan action in this year's SB - Doritos ad competition, Fetch cash giveaway, Taco Bell's drive-thru cam contest. Historically 'social' tactics making their way to TV. I like it. #PlannerBowl
The Bud Light brief: Show suburbia that party animals on your block are a good thing...? #PlannerBowl
February 10, 2025 at 2:28 AM
The Bud Light brief: Show suburbia that party animals on your block are a good thing...? #PlannerBowl
Poppi showed up pretty strong in this and last year's SB spot. Liquid Death also with a spot is telling.
The alternative soda movement is on the rise, and here to stay. #PlannerBowl
The alternative soda movement is on the rise, and here to stay. #PlannerBowl
February 10, 2025 at 2:21 AM
Poppi showed up pretty strong in this and last year's SB spot. Liquid Death also with a spot is telling.
The alternative soda movement is on the rise, and here to stay. #PlannerBowl
The alternative soda movement is on the rise, and here to stay. #PlannerBowl
Brief: Shock Americans into action by (somehow) positioning Hims&Hers as different from all the GLP-1 brands / weight loss industrial complex. Personally, I don't buy it. #PlannerBowl
February 10, 2025 at 2:18 AM
Brief: Shock Americans into action by (somehow) positioning Hims&Hers as different from all the GLP-1 brands / weight loss industrial complex. Personally, I don't buy it. #PlannerBowl
I know it's not on TV, but gotta talk about TWIX... baiting people with gold to look at their phones vs. commercials is good. Plus with the Yin-Yang Twins, is perfect. #PlannerBowl
February 10, 2025 at 2:12 AM
I know it's not on TV, but gotta talk about TWIX... baiting people with gold to look at their phones vs. commercials is good. Plus with the Yin-Yang Twins, is perfect. #PlannerBowl
Is that Kieran Culkin as a beluga?! Those whale sounds were too good. #PlannerBowl
February 10, 2025 at 2:10 AM
Is that Kieran Culkin as a beluga?! Those whale sounds were too good. #PlannerBowl
It’s participants like you that MADE this year’s #PlannerBowl! We are thrilled with the turnout from you all!
Yo. Just a moment to say a BIG THANK YOU to the #PlannerBowl organizers. This is the first Super Bowl in a long time that has has a community space that feels like the old bird app. (All the fun, none of the nazis!) Thanks for kick-starting #MarketingSky!
February 10, 2025 at 2:07 AM
It’s participants like you that MADE this year’s #PlannerBowl! We are thrilled with the turnout from you all!
Nerds Insight: With bright and bold colors and flavors, Nerds Gummy Clusters is Mardi Gras in a bite #PlannerBowl
February 10, 2025 at 1:58 AM
Nerds Insight: With bright and bold colors and flavors, Nerds Gummy Clusters is Mardi Gras in a bite #PlannerBowl
Nate Bargatze gave DoorDash so much free PR during his SNL monologue - good call.
Too good of a human truth to pass up: Nate Bargatze is addicted to DoorDash. Let's personify that. #PlannerBowl
Too good of a human truth to pass up: Nate Bargatze is addicted to DoorDash. Let's personify that. #PlannerBowl
February 10, 2025 at 1:55 AM
Nate Bargatze gave DoorDash so much free PR during his SNL monologue - good call.
Too good of a human truth to pass up: Nate Bargatze is addicted to DoorDash. Let's personify that. #PlannerBowl
Too good of a human truth to pass up: Nate Bargatze is addicted to DoorDash. Let's personify that. #PlannerBowl
Reposted by Grant Walters
I loved the NFL Flag Football spot. I know it's trying to distract me from the concussions and brain injuries, but I'm a sucker for 80s movie tropes. #plannerbowl
February 10, 2025 at 1:46 AM
I loved the NFL Flag Football spot. I know it's trying to distract me from the concussions and brain injuries, but I'm a sucker for 80s movie tropes. #plannerbowl
Thanks for the time, Angel Soft... but can anyone go potty in 30 seconds?! I guess now I feel bad for whoever advertises AFTER them... #PlannerBowl
February 10, 2025 at 1:35 AM
Thanks for the time, Angel Soft... but can anyone go potty in 30 seconds?! I guess now I feel bad for whoever advertises AFTER them... #PlannerBowl
February 10, 2025 at 1:18 AM
Very nice!
"Let’s start paying attention to breasts when it matters most”
That was really smart.
Great data point and insight.
Who knew pharma could do great advertising, let alone during the Super Bowl?
Bravo Novartis 👏🏼
#plannerbowl
That was really smart.
Great data point and insight.
Who knew pharma could do great advertising, let alone during the Super Bowl?
Bravo Novartis 👏🏼
#plannerbowl
February 10, 2025 at 1:14 AM
Very nice!
You’ve had some great takes this quarter, DuBose! Winner of Q2! #PlannerBowl
Is there a rule that the Super Bowl has to have at least one “funky grandma” ad every year? Weathertech managed to hit it early #plannerbowl #adbowl
February 10, 2025 at 1:03 AM
You’ve had some great takes this quarter, DuBose! Winner of Q2! #PlannerBowl
Flying mustaches and eyebrows, dancing tongues... 🤨 What's lower than slapstick humor? #PlannerBowl
February 10, 2025 at 1:01 AM
Flying mustaches and eyebrows, dancing tongues... 🤨 What's lower than slapstick humor? #PlannerBowl
So many aliens! UFOs galore! Hexclad, Doritos… (Totino’s to come)It was the hot topic (in Nov/Dec) when these were being ideated... #PlannerBowl
February 10, 2025 at 12:58 AM
So many aliens! UFOs galore! Hexclad, Doritos… (Totino’s to come)It was the hot topic (in Nov/Dec) when these were being ideated... #PlannerBowl
Liquid Death: Forever fan of the brand here. But… I wish it was more edgy. #PlannerBowl
February 10, 2025 at 12:47 AM
Liquid Death: Forever fan of the brand here. But… I wish it was more edgy. #PlannerBowl