Author | Lightnews

Erin Sparks

@erinsparks.com

140 followers 150 following 8 posts

Host of EDGE of the Web podcast. Owner of Site Strategics, an Indianapolis leader in SEO, SEM, and Social Media. Founder of EDGE Media Studios.

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Erin Sparks @erinsparks.com · Sep 9

It's coming: "We have to get ready for a Google traffic apocalypse where that traffic number is just going to drastically reduce because users will see less need to click through to search results." - @polemicdigital.com . Listen in at 28 minutes edgeofthewebradio.com/seo-podcast/...

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Erin Sparks @erinsparks.com · Sep 9

Will AI Search Modes Destroy Web Traffic?: "My estimate is that if AI mode becomes the default search experience, traffic to the wider web, including news websites and all content based websites, will drop by half at the very least." @polemicdigital.com
edgeofthewebradio.com/seo-podcast/...

What You Didn’t Know in News SEO w/ Barry Adams

Discover Barry Adams’ insights on Google AI’s impact on news SEO. Learn strategies for publishers to adapt and thrive in the changing landscape.

edgeofthewebradio.com

Erin Sparks @erinsparks.com · Jan 27

EP740: The Importance of FAQs for SEO:
"You should definitely have FAQs on your website because Google is using your website as the primary data source for the Google Business profile." - @darrenshaw.bsky.social
edgeofthewebradio.com/news/news-fr...

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Reposted by Erin Sparks

Darren Shaw @whitespark.ca · Jan 16

These 3 tips for identifying fake/AI reviews come from Miriam Ellis's fascinating new interview with Curtis Boyd and Greg Sterling. Google "whitespark content hub" to learn how to regain the public's trust in the age of review fraud!

#localseo #seo

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Erin Sparks @erinsparks.com · Jan 9

EP737: @markwilliamscook.com
"..the endpoint showed me was just how many classifiers Google has around queries. If a query has date intent, if it has local intent, if it's explicitly local, if it it had a commercial score, if it was a YMYL query, ...."
edgeofthewebradio.com/interview/al...

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Erin Sparks @erinsparks.com · Jan 9

EP738: @markwilliamscook.com
"There was what appears to be a predicted click through rate in the SERP for every organic result. I believe what they have is a probability model based on the sites and predicting what click through rate they're going to get."

edgeofthewebradio.com/interview/al...

Erin Sparks @erinsparks.com · Dec 19

It was great to have you on! We covered a lot of ground regarding #SEO tracking, AI challenges and the future of Google (dare we forecast?). Much more to come in the second episode next week as we deep dive into AlsoAsked.

Erin Sparks @erinsparks.com · Dec 19

EP735: EDGE Tool Series: @AlsoAsked w/@thetafferboy
🔍 Despite the hype around #SearchGPT and #ChatGPT, many users still turn to Google for validation. Will this change with more personalized search integrations? Get Mark's take from our recent episode! edgeofthewebradio.com/interview/al...

735 | EDGE Tool Series: AlsoAsked w/ Mark Williams Cook

SEO and the SERPs: Chaos Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal...

edgeofthewebradio.com

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Erin Sparks @erinsparks.com · Nov 22

Had a huge lesson taught by Britney Muller about AI prompt engineering! Check it!

♾️TheMann00 @themann00.com · Nov 22

The Secret to Success: Why Top Programmers Google Everything
Top programmers excel not by memorizing everything but by understanding structures and efficiently searching for solutions. Full Episode with @erinsparks.com and Britney Muller is out now at: edgeofthewebradio.com/interview/ai...

Reposted by Erin Sparks

Mark Williams-Cook @markwilliamscook.com · Nov 20

I can't emphasise this enough: If you sign up to @alsoasked.com during Black Friday on an annual account, you will *automatically get the Black Friday discount every single year* - it's literally the best 2 week window to sign up ⬇

alsoasked.com

AlsoAsked Black Friday offers showing 40% off annual accounts

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