Author | Lightnews

Chris Degenaars @chrisdegenaars.com · May 20

The official position from AAF Los Angeles Board of Directors & Advisory Council on DEI.

Chris Degenaars @chrisdegenaars.com · May 13

CASE UPDATE | Motion to Dismiss: Dubreu v. Celsius Holdings, Inc. et al., No. 5:25-cv-00180 (C.D. Cal., Jan. 22, 2025)

#Influencer #InfluencerMarketing #ContentCreators #Law #InfluencerLaw #AdvertisingLaw #AdLaw

Chris Degenaars @chrisdegenaars.com · May 13

There's a war on ethics and we need to talk about it more.

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Chris Degenaars @chrisdegenaars.com · May 8

My consumer data access report blew my mind.

#Data #Privacy #DataPrivacy #DataBrokers

Chris Degenaars @chrisdegenaars.com · May 1

3 class-action lawsuits filed in 2025 alone against brands and influencers are seeking a total of $1 billion in alleged damages, and influencers are STILL not clearly disclosing partnerships!

Chris Degenaars @chrisdegenaars.com · Apr 29

Revolve, and 3 of their influencers, are facing a $50-million lawsuit for deceptive influencer marketing practices, failing to disclose their partnerships with the brand.

#ContentCreators #Influencers #InfluencerMarketing #Ethics #InfluencerEthics #Laws #AdLaw #Regulations

Chris Degenaars @chrisdegenaars.com · Apr 24

Why is the Federal Trade Commission not enforcing sustainability claims the way the FDA enforces nutritional claims?

There would be an uprising if food & beverage companies acted the way advertisers act with sustainability claims.

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Chris Degenaars @chrisdegenaars.com · Apr 22

Why are we not more infuriated about brands lying about their sustainability claims?!

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Chris Degenaars @chrisdegenaars.com · Apr 17

I don't say this lightly, but from what I'm seeing, content creators and influencers are the greatest risk to the integrity of marketing. Marketing Ethics & Integrity Advisors are the future of compliant and trustworthy influencer campaigns.

#ContentCreators #Influencers #Regulations

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Chris Degenaars @chrisdegenaars.com · Apr 11

The Trade Desk was once a company that stood out for all the right reasons it was different than the rest of #AdTech, but now they are part of the problem...

#Ethics #AdEthics #EthicsinTech

www.adweek.com/programmatic...

Lawsuits Allege Trade Desk Secretly Breaks US Privacy Laws

The adtech company faces new legal challenges over its use of consumers' personal information.

www.adweek.com

Chris Degenaars @chrisdegenaars.com · Mar 27

Great coverage of the recent LA American Advertising Awards in Little Black Book!

#Advertising #Marketing #Creative #Creativity #Awards #MarketingAwards

lbbonline.com/news/the-win...

The Winners of the 2025 ADDYs Los Angeles Have Been Announced | LBBOnline

Little Black Book, The awards were sponsored by Breakaway Music Festival, MOCEAN, IW Group, and Media Now Interactive

lbbonline.com

Chris Degenaars @chrisdegenaars.com · Mar 19

@mcuban.bsky.social you're a big advocate of consumer trust, any thoughts on this or concerns about how it will impact consumers?

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Chris Degenaars @chrisdegenaars.com · Mar 19

I'd love to know how FTC Chair Andrew N. Ferguson and Melissa Holyoak aim to protect consumers from the unethical practices being deployed in the market today, through the support of their own administration.

Chris Degenaars @chrisdegenaars.com · Mar 19

The point of the Federal Trade Commission is to be an INDEPENDENT agency that protects the every day consumer. How are consumers supposed to trust an organization that now inherently can't be unbiased in its decision making?

#FTC #Regulation #Ethics #BusinessEthics

www.reuters.com/world/us/tru...

Exclusive: Trump fires both Democratic commissioners at FTC, sources say

President Donald Trump fired the two Democratic commissioners at the U.S. Federal Trade Commission on Tuesday, two sources familiar with the situation said, in another major test of the independence of regulatory agencies.

www.reuters.com

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Chris Degenaars @chrisdegenaars.com · Feb 20

I'm posting about sustainability / climate communications in marketing (anti-greenwashing) if that would be of value!

Chris Degenaars @chrisdegenaars.com · Feb 20

Referencing to your sustainability goals with anything related to "zero" is questionable, and highly unethical if you have no actual means of achieving it. It may not be illegal, but it's certainly misleading to consumers when they see "sustainability" and "zero" as part of the same project/goal.

Chris Degenaars @chrisdegenaars.com · Feb 20

Legal? Arguably, apparently. Ethical? Not at all.

They literally have a press release on their website STILL with the headline "JBS Makes Global Commitment to Achieve Net-Zero Greenhouse Gas Emissions by 2040"

#sustainability #esg #ethics

Court Dismisses New York Attorney General's Lawsuit Over "Net Zero" Claims (via Passle)

About a year ago, the New York Attorney General sued JBS Food Company and JBS USA Food Company Holdings (together, “JBS”) in New York State court for fa...

advertisinglaw.fkks.com

Reposted by Chris Degenaars

Whitney Alese @thereclaimed.bsky.social · Feb 1

Happy:
Black history
Black present
Black future
Black love
Black joy
Black health
Black healing
Black people
Black community
Black family
Black kids
Black culture
Black creativity
Black ingenuity
Black legacy
Black innovation
Black liberation
Black resistance
Black existence
...month🖤

510 9.9K 49K

Chris Degenaars @chrisdegenaars.com · Jan 29

Deeply disappointed, but also, not surprised.

Self-regulation has never been so important for the advertising industry. Yet, many of the trade associations responsible for educating & enforcing self-regulation are funded by the same companies firing their DEI teams.

www.ftc.gov/news-events/...

FTC Chairman Ferguson Announces that DEI is Over at the FTC

Today, Federal Trade Commission Chairman Andrew N.

www.ftc.gov

Chris Degenaars @chrisdegenaars.com · Jan 29

If you went to college after multiple years of working full time, what tips would you give yourself looking back?

Chris Degenaars @chrisdegenaars.com · Jan 23

@mcuban.bsky.social any thoughts about this? I know you're a big advocate for innovation, would love to get your take on the impact of AI environmentally.

Chris Degenaars @chrisdegenaars.com · Jan 23

Coming out of the first Ad Net Zero AI x Sustainability webinar, I'm very curios how people are considering the environmental impact of AI.

Tell me: has the environmental impact of AI changed how much you use it?

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Chris Degenaars @chrisdegenaars.com · Jan 21

I'm very concerned about what the future of trust and ethics will look like moving forward.

Chris Degenaars @chrisdegenaars.com · Jan 11

Big shoutout to the people running the Watch Duty app.

I've never had any errors or lags in the app. Even with the surge in users there's been no change in loading times or speed of sharing information.

AND it's a nonprofit?! Funny what happens when you prioritize people and impact over profits.

Chris Degenaars @chrisdegenaars.com · Jan 7

Heading into 2025, there are two #AdvertisingLaw issues that stand out and are top of mind for me:
1. Environmental claims (greenwashing)
2. The FTC's enforcement of consumer reviews & testimonials

Here's my full take.
#AdLaw #Ethics #AdEthics #MarketingEthics

My take on 2 advertising laws heading into 2025 and my biggest concerns around consumer trust with brands making sustainability claims, and the FTC enforcement of customer reviews.