Chad S. White
@chadswhite.bsky.social
GVP of CRM Strategy at Zeta Global | 5x Author of "Email Marketing Rules" & ~4,000 posts on digital and email marketing | previously at Oracle, Litmus, Salesforce, ExactTarget | former journalist | Find my best stuff at EmailMarketingRules.com
I'm excited to be attending and speaking at the Email Insider Summit in a couple of weeks. If you're attending, too, let's meet! events.mediapost.com/event/email-...
November 25, 2025 at 8:22 PM
I'm excited to be attending and speaking at the Email Insider Summit in a couple of weeks. If you're attending, too, let's meet! events.mediapost.com/event/email-...
💥 In 1st Age of Email Deliverability, there were no rules
⛔ In 2nd, blocklists & filters
🛑 In 3rd, complaint-based blocking
💌 In 4th, engagement-based filtering
🕸️ In 5th, domain reputation
🫣 In 6th, decreased visibility
Now, in the 7th Age of Email Deliverability…
zetaglobal.com/resource-cen...
⛔ In 2nd, blocklists & filters
🛑 In 3rd, complaint-based blocking
💌 In 4th, engagement-based filtering
🕸️ In 5th, domain reputation
🫣 In 6th, decreased visibility
Now, in the 7th Age of Email Deliverability…
zetaglobal.com/resource-cen...
Seventh Age of Email Deliverability: AI Changes the Game | Zeta
Discover how AI-driven inbox features from Gmail, Yahoo, and Apple reshape email deliverability—and what strategies helps you stay ahead.
zetaglobal.com
November 17, 2025 at 6:13 PM
💥 In 1st Age of Email Deliverability, there were no rules
⛔ In 2nd, blocklists & filters
🛑 In 3rd, complaint-based blocking
💌 In 4th, engagement-based filtering
🕸️ In 5th, domain reputation
🫣 In 6th, decreased visibility
Now, in the 7th Age of Email Deliverability…
zetaglobal.com/resource-cen...
⛔ In 2nd, blocklists & filters
🛑 In 3rd, complaint-based blocking
💌 In 4th, engagement-based filtering
🕸️ In 5th, domain reputation
🫣 In 6th, decreased visibility
Now, in the 7th Age of Email Deliverability…
zetaglobal.com/resource-cen...
Reposted by Chad S. White
3 AI Agents that Power Smarter Email Marketing
Agent 1: 🧑🎨 Email creative assessment
Agent 2: 🧑🔬 A/B test designer
Agent 3: 🧑💻 Audience suppression recommender
Learn about these AI agents and get tips on creating your own agents >> zetaglobal.com/resource-cen... #digitalmarketing
Agent 1: 🧑🎨 Email creative assessment
Agent 2: 🧑🔬 A/B test designer
Agent 3: 🧑💻 Audience suppression recommender
Learn about these AI agents and get tips on creating your own agents >> zetaglobal.com/resource-cen... #digitalmarketing
3 AI Agents Powering Smarter Email Marketing | Zeta
Learn how AI agents streamline email marketing by optimizing creative and preventing audience fatigue—freeing up time for strategy.
zetaglobal.com
November 10, 2025 at 4:56 PM
3 AI Agents that Power Smarter Email Marketing
Agent 1: 🧑🎨 Email creative assessment
Agent 2: 🧑🔬 A/B test designer
Agent 3: 🧑💻 Audience suppression recommender
Learn about these AI agents and get tips on creating your own agents >> zetaglobal.com/resource-cen... #digitalmarketing
Agent 1: 🧑🎨 Email creative assessment
Agent 2: 🧑🔬 A/B test designer
Agent 3: 🧑💻 Audience suppression recommender
Learn about these AI agents and get tips on creating your own agents >> zetaglobal.com/resource-cen... #digitalmarketing
The Last Word on October 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
The Last Word on October 2025 - Email Marketing Rules
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during October 2025...
www.emailmarketingrules.com
November 7, 2025 at 8:00 PM
The Last Word on October 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
4 Trends Affecting Digital Marketing This Holiday Season
🏦 K-Shaped Economy
📈 Inflation Untamed
🇺🇸 Tariffs & Buying Local
🤮 Social Media Influencers & AI Slop
Here’s how marketers can adapt >> www.cmswire.com/digital-mark... #digitalmarketing
🏦 K-Shaped Economy
📈 Inflation Untamed
🇺🇸 Tariffs & Buying Local
🤮 Social Media Influencers & AI Slop
Here’s how marketers can adapt >> www.cmswire.com/digital-mark... #digitalmarketing
4 Trends Affecting Digital Marketing This Holiday Season
Marketers face a divided economy, persistent inflation, tariff pressures and declining social media trust as they plan for the 2025 holiday season.
www.cmswire.com
November 6, 2025 at 3:44 PM
4 Trends Affecting Digital Marketing This Holiday Season
🏦 K-Shaped Economy
📈 Inflation Untamed
🇺🇸 Tariffs & Buying Local
🤮 Social Media Influencers & AI Slop
Here’s how marketers can adapt >> www.cmswire.com/digital-mark... #digitalmarketing
🏦 K-Shaped Economy
📈 Inflation Untamed
🇺🇸 Tariffs & Buying Local
🤮 Social Media Influencers & AI Slop
Here’s how marketers can adapt >> www.cmswire.com/digital-mark... #digitalmarketing
Zeta’s Holiday 2025 Retail Marketing Guide is packed with first-party data, actionable tactics, and real-world examples to help you outperform during this year’s compressed holiday season. Free download >> zetaglobal.com/resource-cen... #digitalmarketing
Holiday Shopping Trends 2025 for Retail Marketers | Zeta
Discover the top holiday shopping trends for 2025—get data-backed insights and retail strategies to win a shorter, more competitive season.
zetaglobal.com
November 6, 2025 at 2:54 PM
Zeta’s Holiday 2025 Retail Marketing Guide is packed with first-party data, actionable tactics, and real-world examples to help you outperform during this year’s compressed holiday season. Free download >> zetaglobal.com/resource-cen... #digitalmarketing
At the same time that email marketers are using AI to transform their email programs, inbox providers are using AI to transform the inbox experience. Ortto’s Travis Hazlewood and I discuss the impact of these inbox changes on marketers and their email deliverability. www.youtube.com/watch?v=tcEN...
AI and the Future of Email Marketing
YouTube video by Ortto
www.youtube.com
November 4, 2025 at 4:04 PM
At the same time that email marketers are using AI to transform their email programs, inbox providers are using AI to transform the inbox experience. Ortto’s Travis Hazlewood and I discuss the impact of these inbox changes on marketers and their email deliverability. www.youtube.com/watch?v=tcEN...
Reposted by Chad S. White
Registered with a city platform to put a comment on upcoming council motion and the email went to my spam folder due to a DMARC failure, so now I'm emailing a bunch of people at the city to get them to make their vendor fix it. Email geek civic busybody mode: engage!
October 28, 2025 at 7:34 PM
Registered with a city platform to put a comment on upcoming council motion and the email went to my spam folder due to a DMARC failure, so now I'm emailing a bunch of people at the city to get them to make their vendor fix it. Email geek civic busybody mode: engage!
Join me and Travis Hazlewood, Orrto’s Head of Email Deliverability, on Oct. 29 as we talk about how inbox providers are changing subscriber experiences and email deliverability calculus through the use of AI summaries and other new features. Register: streamyard.com/watch/SacUcV... #emailmarketing
AI and the Future of Email Marketing
Join Travis Hazlewood, our resident Email deliverability expert and Chad S. White, GVP of CRM Strategy at Zeta Global
As we discuss:
AI’s role in current and future iterations of the inbox, its effe...
streamyard.com
October 24, 2025 at 5:27 PM
Join me and Travis Hazlewood, Orrto’s Head of Email Deliverability, on Oct. 29 as we talk about how inbox providers are changing subscriber experiences and email deliverability calculus through the use of AI summaries and other new features. Register: streamyard.com/watch/SacUcV... #emailmarketing
I'm excited to be attending the Email Insider Summit in December. I hope to see you there. events.mediapost.com/event/email-...
Email Insider Summit.
events.mediapost.com
October 21, 2025 at 7:06 PM
I'm excited to be attending the Email Insider Summit in December. I hope to see you there. events.mediapost.com/event/email-...
Reposted by Chad S. White
"All successful startups are lucky, but they're never just lucky." – Paul Graham
October 16, 2025 at 11:01 PM
"All successful startups are lucky, but they're never just lucky." – Paul Graham
Reposted by Chad S. White
This week's Top 3 Links from "All About Email", Issue 211:
1) Google vs Yahoo: Two Paths, Same Goal - www.linkedin.com/posts/natali...
2) Yahoo Insights FAQ - senders.yahooinc.com/faqs/#insigh...
3) Gmail's Inbox Shakeup - blog.beehiiv.com/p/gmail-inbo...
Read the full newsletter below. 👇
1) Google vs Yahoo: Two Paths, Same Goal - www.linkedin.com/posts/natali...
2) Yahoo Insights FAQ - senders.yahooinc.com/faqs/#insigh...
3) Gmail's Inbox Shakeup - blog.beehiiv.com/p/gmail-inbo...
Read the full newsletter below. 👇
Issue #211 All About Email
Yahoo launches an Insights tool that gives email senders transparency on spam complaints, inbox delivery rates, and engagement metrics.
newsletter.allabout.email
October 14, 2025 at 9:04 AM
This week's Top 3 Links from "All About Email", Issue 211:
1) Google vs Yahoo: Two Paths, Same Goal - www.linkedin.com/posts/natali...
2) Yahoo Insights FAQ - senders.yahooinc.com/faqs/#insigh...
3) Gmail's Inbox Shakeup - blog.beehiiv.com/p/gmail-inbo...
Read the full newsletter below. 👇
1) Google vs Yahoo: Two Paths, Same Goal - www.linkedin.com/posts/natali...
2) Yahoo Insights FAQ - senders.yahooinc.com/faqs/#insigh...
3) Gmail's Inbox Shakeup - blog.beehiiv.com/p/gmail-inbo...
Read the full newsletter below. 👇
I'm thrilled to announce that I've joined Zeta Global! Their next-gen, AI-powered marketing cloud is beyond impressive. Their streak of 16 straight “beat and raise” quarters is astounding. And their team is unmatched. I'm excited to be a part of it!
October 6, 2025 at 1:14 PM
I'm thrilled to announce that I've joined Zeta Global! Their next-gen, AI-powered marketing cloud is beyond impressive. Their streak of 16 straight “beat and raise” quarters is astounding. And their team is unmatched. I'm excited to be a part of it!
The Last Word on September 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
The Last Word on September 2025 - Email Marketing Rules
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during September 2025.
www.emailmarketingrules.com
October 1, 2025 at 5:38 PM
The Last Word on September 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
Reposted by Chad S. White
September 25, 2025 at 3:33 PM
In addition to long-standing deliverability concerns, other forces are now discouraging email marketing frequency growth—and in some cases causing frequency reductions. onlyinfluencers.com/email-market... #emailmarketing #digitalmarketing
Are We Approaching Peak Email Marketing Frequency? - Only Influencers
For the nearly two decades I’ve been in the email marketing industry, everyone has always fretted about whether or not they’re sending too much email—and then they’ve gone ahead and sent more email. A...
onlyinfluencers.com
September 11, 2025 at 12:46 PM
In addition to long-standing deliverability concerns, other forces are now discouraging email marketing frequency growth—and in some cases causing frequency reductions. onlyinfluencers.com/email-market... #emailmarketing #digitalmarketing
Various kinds of AI summaries are gradually replacing carefully crafted brand copy. We’ve lost preview text for email. Are subject lines next? www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
Marketers Are Losing the Inbox to AI
Google, Apple and Yahoo are betting on AI-generated inbox experiences. But for marketers, the errors could cost money, trust and even lawsuits.
www.cmswire.com
September 9, 2025 at 2:32 PM
Various kinds of AI summaries are gradually replacing carefully crafted brand copy. We’ve lost preview text for email. Are subject lines next? www.cmswire.com/digital-mark... #emailmarketing #digitalmarketing
The Last Word on August 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
The Last Word on August 2025 - Email Marketing Rules
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed during August 2025 ...
www.emailmarketingrules.com
September 2, 2025 at 2:44 PM
The Last Word on August 2025: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… www.emailmarketingrules.com/the-last-wor...
Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #accessibility #inclusivedesign
August 28, 2025 at 3:43 PM
Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. blogs.oracle.com/marketingclo... #digitalmarketing #emailmarketing #accessibility #inclusivedesign
“‘Humanwashing’: Brands pretending they’re human-first, but heavy on AI use under the hood.” —Philip Teale, writer and researcher (substack.com/@philipteale)
August 26, 2025 at 3:32 PM
“‘Humanwashing’: Brands pretending they’re human-first, but heavy on AI use under the hood.” —Philip Teale, writer and researcher (substack.com/@philipteale)
Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. I spoke with Mavlers’ Chintan Doshi about how brands can adapt to these changes >> www.youtube.com/watch?v=CFgY... #emailmarketing #digitalmarketing
Chad White’s Inbox Survival Guide
YouTube video by Mavlers
www.youtube.com
August 25, 2025 at 7:50 PM
Email marketing is evolving, driven by changes at inbox providers and new technologies available to marketers. I spoke with Mavlers’ Chintan Doshi about how brands can adapt to these changes >> www.youtube.com/watch?v=CFgY... #emailmarketing #digitalmarketing
Reposted by Chad S. White
The are lots of erroneous assumptions people make about what AI adoption has changed. But NONE ARE MORE WRONG THAN:
"AI searches replace Google searches!"
Nope. In fact, the exact opposite is true. 👇
"AI searches replace Google searches!"
Nope. In fact, the exact opposite is true. 👇
August 21, 2025 at 9:19 PM
The are lots of erroneous assumptions people make about what AI adoption has changed. But NONE ARE MORE WRONG THAN:
"AI searches replace Google searches!"
Nope. In fact, the exact opposite is true. 👇
"AI searches replace Google searches!"
Nope. In fact, the exact opposite is true. 👇
Reposted by Chad S. White
Marketers love shiny tools. But skepticism isn't cynicism, it's discipline. Controlled experiments, real baselines, and verified results separate strategy from smoke. Don't let buzzwords stand in for evidence.
August 20, 2025 at 1:44 PM
Marketers love shiny tools. But skepticism isn't cynicism, it's discipline. Controlled experiments, real baselines, and verified results separate strategy from smoke. Don't let buzzwords stand in for evidence.
Reposted by Chad S. White
Delta’s AI pricing has sparked a trust storm turns out people don’t like algorithms messing with their wallets 💸
Will Delta Airlines' AI Pricing Trigger A Customer Trust Crisis?
Delta Airlines is now using AI to create individualized prices for some flight searches, risking the erosion of customer trust if pricing lacks transparency.
www.forbes.com
August 20, 2025 at 12:30 PM
Delta’s AI pricing has sparked a trust storm turns out people don’t like algorithms messing with their wallets 💸