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ccgroup.bsky.social
CCGroup, a Hoffman Agency
@ccgroup.bsky.social
23 followers 21 following 56 posts
PR-led marketing across every channel, underpinned by 30 years' B2B tech experience.
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Your audience isn’t in one place - so why is your marketing?

To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters.

#B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing
Multi-channel digital advertising: Why It's a Must for B2B Tech - CCGroup
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95% of your audience isn’t ready to buy.
But with the right retargeting strategy, you’ll be ready when they are.

Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions.

#B2BMarketing #AdTech #DigitalMarketing #Retargeting
A Two-Phased Approach to B2B Tech Retargeting: Maximizing ROI - CCGroup
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AI is coming for our tasks, but not our ideas.

In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do?

Read how integrated thinking is our best defence against AI creep 👇

#B2BMarketing #IntegratedMarketing #AIinMarketing
Integrated marketing and the defence against AI creep in marketing - CCGroup
Let’s start with two truths and a lie: AI is fundamentally changing the marketing landscape forever
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In her latest blog, Holly Ingram breaks down the hype to explore why private networks are gaining serious traction, and how they’re becoming essential infrastructure for mission-critical industries like healthcare, manufacturing and logistics.
Beyond the hype: exploring the rise of private networks - CCGroup
Enterprise technology demands are evolving fast. As businesses become more data-driven, con...
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PR is fast-paced. So how do you keep up?

Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.

#ADHD #Neurodiversity #PRLife #WorkTips
Do yourself a favour: the importance of setting yourself up for success - CCGroup
The world of PR is fast-paced, and as anyone who has graced the PR battlefield will tell yo...
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vRAN and Open RAN are reshaping how mobile networks are built, operated and evolved.

Ben Burwell unpacks what they are, how they work, and why operators and analysts alike can’t stop talking about them.

#vRAN #OpenRAN #5G #Telecoms
Tech me out: vRAN and Open RAN - CCGroup
The Radio Access Network (RAN) has existed in some form for over 40 years, but it has evolv...
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Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.
Reports of PR’s death have been greatly exaggerated. - CCGroup
Before embarking on this post, dear reader, you should know that I am not a ‘PR person’ in any conventional sense of th...
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If your defence strategy still relies on on-prem firewalls, it's time for a rethink. From AI-driven botnets to multi-vector campaigns, today's attackers are turning DDoS into a weapon of disruption and distraction.

#DDoS #Cybersecurity #CloudSecurity
Why DDoS attacks aren’t just noise anymore - and what enterprises need from cloud-based defence - CCGroup
If cybersecurity threats were a type of weather, a Distributed Denial of Service (DDoS) attack would be a thunderstorm: dis...
ccgrouppr.com
Just as the world gets to grips with GenAI, a new term is dominating headlines and investor decks: Agentic AI.

Holly Ingram explores where the hype ends and the true potential begins in her latest blog.

#AI #AgenticAI #GenAI #EmergingTech
Agentic AI - hype or the real next wave of AI? - CCGroup
Is the hype around Agentic AI unfounded? Or is it signalling the next wave of artificial in...
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In 'Speech Bubbles with Charlotte Otter', Paul Nolan, shares how his late ADHD diagnosis – at age 42, alongside his family has reshaped how he sees himself, leads others, and understands his energy and triggers.

Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.
The ADHD Leader with Paul Nolan
Diversity and Inclusion in the PR Industry. In this episode, PR agency leader Paul Nolan describes his ADHD diagnosis at the age of 42 - along with his whole family - and how that gave him insight in...
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PR is a pressure cooker and for neurodivergent professionals, the heat is even more intense.

This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.
ADHD in the fast lane: navigating mental health in PR agencies - CCGroup
This week is Mental Health Awareness Week in the UK. I have reflected on the pressure and stress that comes with PR agency ...
ccgrouppr.com
Dan Raywood, Senior Editor at SC Magazine, shares insights on the future of journalism in the age of AI, staying ahead in the cybersecurity news cycle, and how to work with journalists, not against them.

💭 Catch his reflections in our latest Q&A with Florie Lhuillier.
Q&A with Dan Raywood, Senior Editor at SC Magazine - CCGroup
Hi Dan, thank you so much for participating in our cybersecurity Q&A series. I would love to start by asking you: ...
ccgrouppr.com
Not all surprises are good surprises.

Meta’s rollout of its AI chatbot on #WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietly staking claim to a space users feel is theirs.

What could #Meta have done differently?
#ai #whatsapp #meta | CCGroup, a Hoffman Agency
Not all surprises are good surprises. Meta’s rollout of its AI chatbot on WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietl...
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Last night, seven of us headed to the PRWeek People & Places awards. We were up for Mid-size Consultancy of the Year and left with two brilliant individual wins:

Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner
Florie Lhuillier – 10+ years’ experience, Highly Commended
Enterprise 5G isn’t just a network upgrade, it’s the backbone of business transformation. From real-time automation to AI-powered factories and robotic surgeries, it’s already reshaping how industries operate.

#5G #DigitalTransformation #AI #IoT #EdgeComputing
The enterprise 5G opportunity - CCGroup
Enterprise 5G isn’t just about upgrade network connectivity—it’s a gateway to digital transformation. Because without...
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One highly commended. One winner. One proud team.

Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️
In this week’s episode of Ben Smith’s PRmoment Podcast, our very own Dan Miles dives into the harsh realities of the 2022–2024 tech recession and its seismic impact on B2B tech marketing — the focus of his latest report based on insights from 375 marketers.

prmoment.bsky.social
The Truth: How the 2022-2024 technology recession impacted the B2B tech PR market
Podcast Episode · PRmoment Podcast · 04/04/2025 · 40m
podcasts.apple.com
We’ve been shortlisted for not one, not two, but THREE awards at this year’s PRCA Workplace Champions Awards!

🏆 Medium Agency of the Year
🏆 DEI Champion Award
🏆 Outstanding Professional Award – Laura Kolb
Register for our upcoming webinar: Thriving under pressure: How enterprise tech vendors can prove their value in challenging times. Zoom reg here: ccgroup.zoom.us/webinar/regi...
As larger vendors snap up smaller players, MSPs are being pushed to rethink how they build, manage, and future-proof their tech stacks.

How should MSPs respond to vendor consolidation?

#MSP #VendorConsolidation #B2BTech
Vendor consolidation: what it means for MSPs - CCGroup
The Managed Service Provider (MSP) landscape is undergoing significant transformation, with vendor consolidation reshaping ...
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