Author | Lightnews

CCGroup, a Hoffman Agency

CCGroup, a Hoffman Agency

@ccgroup.bsky.social

23 followers 21 following 56 posts

PR-led marketing across every channel, underpinned by 30 years' B2B tech experience.

Posts Media Videos Starter Packs

CCGroup, a Hoffman Agency @ccgroup.bsky.social · 2d

Your audience isn’t in one place - so why is your marketing?

To reach them, B2B tech brands need more than a single-channel strategy. You need to show up everywhere that matters.

#B2BMarketing #DigitalAdvertising #TechMarketing #MultiChannelMarketing

Multi-channel digital advertising: Why It's a Must for B2B Tech - CCGroup

CCGroup, a Hoffman Agency @ccgroup.bsky.social · 9d

95% of your audience isn’t ready to buy.
But with the right retargeting strategy, you’ll be ready when they are.

Discover a two-phased approach to B2B tech retargeting that turns awareness into conversions.

#B2BMarketing #AdTech #DigitalMarketing #Retargeting

A Two-Phased Approach to B2B Tech Retargeting: Maximizing ROI - CCGroup

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Aug 28

Metrics alone don’t change strategy — insights do.
Here’s why reporting should go beyond colourful charts to become a launchpad for smarter decisions:

Beyond the numbers: Using insights to drive better communications - CCGroup

You’ve seen the decks – quarterly reports packed with colourful graphs, maybe there’s a sharp increase in share o...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Jul 31

AI is coming for our tasks, but not our ideas.

In a world where AI can deliver creative, target it, optimise it, and report on it, what's left for marketers to do?

Read how integrated thinking is our best defence against AI creep 👇

#B2BMarketing #IntegratedMarketing #AIinMarketing

Integrated marketing and the defence against AI creep in marketing - CCGroup

Let’s start with two truths and a lie: AI is fundamentally changing the marketing landscape forever

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Jul 15

In her latest blog, Holly Ingram breaks down the hype to explore why private networks are gaining serious traction, and how they’re becoming essential infrastructure for mission-critical industries like healthcare, manufacturing and logistics.

Beyond the hype: exploring the rise of private networks - CCGroup

Enterprise technology demands are evolving fast. As businesses become more data-driven, con...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Jun 25

PR is fast-paced. So how do you keep up?

Ben Burwell reflects on how an ADHD diagnosis reshaped his approach to success in PR, from habit-building to rejecting one-size-fits-all advice.

#ADHD #Neurodiversity #PRLife #WorkTips

Do yourself a favour: the importance of setting yourself up for success - CCGroup

The world of PR is fast-paced, and as anyone who has graced the PR battlefield will tell yo...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Jun 13

vRAN and Open RAN are reshaping how mobile networks are built, operated and evolved.

Ben Burwell unpacks what they are, how they work, and why operators and analysts alike can’t stop talking about them.

#vRAN #OpenRAN #5G #Telecoms

Tech me out: vRAN and Open RAN - CCGroup

The Radio Access Network (RAN) has existed in some form for over 40 years, but it has evolv...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · May 27

Too often, PR is narrowly equated with media relations. But when viewed through a channel-neutral, marketing-first lens, it becomes clear: PR should be the strategic centre of any modern marketing team.

Reports of PR’s death have been greatly exaggerated. - CCGroup

Before embarking on this post, dear reader, you should know that I am not a ‘PR person’ in any conventional sense of th...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · May 23

If your defence strategy still relies on on-prem firewalls, it's time for a rethink. From AI-driven botnets to multi-vector campaigns, today's attackers are turning DDoS into a weapon of disruption and distraction.

#DDoS #Cybersecurity #CloudSecurity

Why DDoS attacks aren’t just noise anymore - and what enterprises need from cloud-based defence - CCGroup

If cybersecurity threats were a type of weather, a Distributed Denial of Service (DDoS) attack would be a thunderstorm: dis...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · May 20

Just as the world gets to grips with GenAI, a new term is dominating headlines and investor decks: Agentic AI.

Holly Ingram explores where the hype ends and the true potential begins in her latest blog.

#AI #AgenticAI #GenAI #EmergingTech

Agentic AI - hype or the real next wave of AI? - CCGroup

Is the hype around Agentic AI unfounded? Or is it signalling the next wave of artificial in...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · May 14

In 'Speech Bubbles with Charlotte Otter', Paul Nolan, shares how his late ADHD diagnosis – at age 42, alongside his family has reshaped how he sees himself, leads others, and understands his energy and triggers.

Listen now to hear Paul’s thoughtful take on reputation, leadership, and inclusion.

The ADHD Leader with Paul Nolan

Diversity and Inclusion in the PR Industry. In this episode, PR agency leader Paul Nolan describes his ADHD diagnosis at the age of 42 - along with his whole family - and how that gave him insight in...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · May 13

PR is a pressure cooker and for neurodivergent professionals, the heat is even more intense.

This #MentalHealthAwarenessWeek, Paul Nolan opens up about living with ADHD in one of the most high-pressure industries out there. From the power of hyperfocus to the pain of burnout.

ADHD in the fast lane: navigating mental health in PR agencies - CCGroup

This week is Mental Health Awareness Week in the UK. I have reflected on the pressure and stress that comes with PR agency ...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · May 8

Dan Raywood, Senior Editor at SC Magazine, shares insights on the future of journalism in the age of AI, staying ahead in the cybersecurity news cycle, and how to work with journalists, not against them.

💭 Catch his reflections in our latest Q&A with Florie Lhuillier.

Q&A with Dan Raywood, Senior Editor at SC Magazine - CCGroup

Hi Dan, thank you so much for participating in our cybersecurity Q&A series. I would love to start by asking you: ...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · May 7

Not all surprises are good surprises.

Meta’s rollout of its AI chatbot on #WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietly staking claim to a space users feel is theirs.

What could #Meta have done differently?

#ai #whatsapp #meta | CCGroup, a Hoffman Agency

Not all surprises are good surprises. Meta’s rollout of its AI chatbot on WhatsApp felt less like innovation and more like intrusion. No opt-in, no clear explanation - just an unfamiliar icon quietl...

www.linkedin.com

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Apr 30

Last night, seven of us headed to the PRWeek People & Places awards. We were up for Mid-size Consultancy of the Year and left with two brilliant individual wins:

Eyimofe Okuwoga – Industry Newcomer (less than 3 years’ experience), Winner
Florie Lhuillier – 10+ years’ experience, Highly Commended

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Apr 30

Enterprise 5G isn’t just a network upgrade, it’s the backbone of business transformation. From real-time automation to AI-powered factories and robotic surgeries, it’s already reshaping how industries operate.

#5G #DigitalTransformation #AI #IoT #EdgeComputing

The enterprise 5G opportunity - CCGroup

Enterprise 5G isn’t just about upgrade network connectivity—it’s a gateway to digital transformation. Because without...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Apr 24

One highly commended. One winner. One proud team.

Last night at the @prca_hq Workplace Champions Awards CCGroup, a Hoffman Agency won Highly Commended in the Medium-Sized Agency category, but best of all, our brilliant Laura Kolb took home the Outstanding Professional award ❤️

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Apr 14

From connected traffic control to remote healthcare, smart cities are transforming the way we live, work and move. And at the core of this evolution is one powerful enabler: 5G. ccgrouppr.com/blog/bridgin...

#5G #SmartCities #Connectivity #Sustainability #IoT

Bridging the gap: how 5G will revolutionise smart cities - CCGroup

The future of urban living is being redefined by the proliferation of smart cities. At the ...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Apr 7

In this week’s episode of Ben Smith’s PRmoment Podcast, our very own Dan Miles dives into the harsh realities of the 2022–2024 tech recession and its seismic impact on B2B tech marketing — the focus of his latest report based on insights from 375 marketers.

prmoment.bsky.social

The Truth: How the 2022-2024 technology recession impacted the B2B tech PR market

Podcast Episode · PRmoment Podcast · 04/04/2025 · 40m

podcasts.apple.com

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Apr 3

From making greener choices to funding sustainable projects and cutting global emissions, climate fintech is empowering individuals, companies and institutions to take meaningful climate action.

ccgrouppr.com/blog/tech-me...

#ClimateFintech #SustainableFinance #GreenTech #ESG

Tech Me Out: Climate Fintech - CCGroup

In the race against climate change, the financial sector has a powerful role to play. The intersection of climate action an...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Apr 2

We’ve been shortlisted for not one, not two, but THREE awards at this year’s PRCA Workplace Champions Awards!

🏆 Medium Agency of the Year
🏆 DEI Champion Award
🏆 Outstanding Professional Award – Laura Kolb

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Mar 26

Register for our upcoming webinar: Thriving under pressure: How enterprise tech vendors can prove their value in challenging times. Zoom reg here: ccgroup.zoom.us/webinar/regi...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Mar 26

How did CCGroup become part of The Hoffman Agency? Co-MD UK, Richard Fogg, shares the full story behind our biggest move yet 👇

CCGroup x The Hoffman Agency - CCGroup

Here’s a sentence I didn’t think I’d be writing for a good few years: We are *hugely* excited to announce that, as of...

CCGroup, a Hoffman Agency @ccgroup.bsky.social · Mar 26

As larger vendors snap up smaller players, MSPs are being pushed to rethink how they build, manage, and future-proof their tech stacks.

How should MSPs respond to vendor consolidation?

#MSP #VendorConsolidation #B2BTech

Vendor consolidation: what it means for MSPs - CCGroup

The Managed Service Provider (MSP) landscape is undergoing significant transformation, with vendor consolidation reshaping ...

Reposted by CCGroup, a Hoffman Agency

Pete Marcus @petemarcus.bsky.social · Mar 18

Big news in the London tech agency world today as @ccgroup.bsky.social gets acquired. Another US agency snaps up a UK indie. Congrats to all involved! www.provokemedia.com/latest/artic...

The Hoffman Agency Acquires UK Tech Specialist CCGroup

CCGroup owners Richard Fogg and Paul Nolan become co-MD of the combined tech agency; the deal trebles the size of Lou Hoffman’s firm in the UK.

www.provokemedia.com