Sarah Rothwell
@borderlesswebsite.bsky.social
I’m a Humanity-Computer Interaction (HCI) practitioner and fractional UX director, working as an independent UX consultant.
Founder at Borderless: https://borderlesswebsite.com/ & UX Designer & Research lead at https://brightminded.com/
Founder at Borderless: https://borderlesswebsite.com/ & UX Designer & Research lead at https://brightminded.com/
Reposted by Sarah Rothwell
Google doesn’t rank pages.
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
January 3, 2026 at 10:29 PM
Google doesn’t rank pages.
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
It ranks experiences.
Slow load times, poor mobile UX, confusing layouts —
they all hurt SEO indirectly.
Great UX isn’t just nice.
It’s a ranking factor in disguise 📱⚡
#UX #Design #Startups #BuildInPublic #IndieDev #ProductHunt #Saas
More slop than you can ever imagine… 🤷🏼♀️ Hopefully it’ll replace influencers though! 🤞🏼
The question isn’t whether the AI bubble will burst – but what the fallout will be
The question isn’t whether the AI bubble will burst – but what the fallout will be
Will the bubble ravage the economy when it bursts? What will it leave of value once it pops?
www.theguardian.com
December 1, 2025 at 12:04 PM
More slop than you can ever imagine… 🤷🏼♀️ Hopefully it’ll replace influencers though! 🤞🏼
Extremely pertinent to the current work climate we all find ourselves in… #uxbrighton2025
November 7, 2025 at 11:56 AM
Extremely pertinent to the current work climate we all find ourselves in… #uxbrighton2025
Looking forward to #uxbrighton on Friday. My annual shot and nutribullet for the mind. Still some tickets left: uxbri.org See you there! 🤗👋🏼🙌
UX Brighton 2025: UX Economics
…and the expanding skillset.
uxbri.org
November 5, 2025 at 10:03 AM
Looking forward to #uxbrighton on Friday. My annual shot and nutribullet for the mind. Still some tickets left: uxbri.org See you there! 🤗👋🏼🙌
100% agree with this. While some synthetic personas can be great, there really is no sub for human conversations and authentic research.
This Halloween's real scare? Watching UX skills weaken from AI overdependence. 😱
Tanner Kohler identifies 7 sins eroding our competencies—from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://bit.ly/4qv9bJg
#UX
Tanner Kohler identifies 7 sins eroding our competencies—from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://bit.ly/4qv9bJg
#UX
7 Deadly AI Sins for UX Professionals
Succumbing to AI temptations weakens your UX skills. Strive for the AI virtues to keep yourself strong as you use AI in your work.
www.nngroup.com
November 4, 2025 at 1:04 PM
100% agree with this. While some synthetic personas can be great, there really is no sub for human conversations and authentic research.
Reposted by Sarah Rothwell
enshittification | noun | when a digital platform is made worse for users, in order to increase profits
September 3, 2025 at 8:22 PM
enshittification | noun | when a digital platform is made worse for users, in order to increase profits
Some handy little tips. I absolutely love Otter AI for transcribing and promoting for my 1-2-1 user interviews too.
New article from UX Planet – 5 AI Design Tools That Make Design More Efficient in 2025
uxplanet.org/5-ai-design-...
#ux #artificial-intelligence #design-thinking #prototyping
uxplanet.org/5-ai-design-...
#ux #artificial-intelligence #design-thinking #prototyping
August 26, 2025 at 12:00 PM
Some handy little tips. I absolutely love Otter AI for transcribing and promoting for my 1-2-1 user interviews too.
Reposted by Sarah Rothwell
Migrants didn't cut council funding. Migrants didn't cut NHS funding. Migrants didn't close youth centres. Migrants didn't sell off council houses. Migrants aren't filling our rivers with sewage.
Farage and co. will tell you to point the finger at migrants.
Don't fall for it.
Farage and co. will tell you to point the finger at migrants.
Don't fall for it.
August 26, 2025 at 10:35 AM
Migrants didn't cut council funding. Migrants didn't cut NHS funding. Migrants didn't close youth centres. Migrants didn't sell off council houses. Migrants aren't filling our rivers with sewage.
Farage and co. will tell you to point the finger at migrants.
Don't fall for it.
Farage and co. will tell you to point the finger at migrants.
Don't fall for it.
Been having an amazing summer skipping around Europe. Can’t beat a laptop-based office!
#digitalnomad
#uxdesigner
#webdesign
#digitalnomad
#uxdesigner
#webdesign
August 21, 2025 at 9:19 AM
Been having an amazing summer skipping around Europe. Can’t beat a laptop-based office!
#digitalnomad
#uxdesigner
#webdesign
#digitalnomad
#uxdesigner
#webdesign
Reposted by Sarah Rothwell
You might think "blindness" is only about vision loss, but for many neurodivergent people, it's a term for challenges with how their brain processes information. This 'Blindness' has nothing to do with eyesight and more to do with differences that affect how a person perceives time or social cues.
The Many “Blindnesses” of Neurodivergence That Have Nothing To Do With Sight
AI generated images of a red brain surrounded by teal and orange gears When people hear the word “blindness,” they often think of vision loss. But for many...
buttondown.com
August 7, 2025 at 11:37 AM
You might think "blindness" is only about vision loss, but for many neurodivergent people, it's a term for challenges with how their brain processes information. This 'Blindness' has nothing to do with eyesight and more to do with differences that affect how a person perceives time or social cues.
Why oh why can’t people just use their toys for positive impacts… 🤷🏼♀️
The web is awash with bots that scrape data without permission. Now content creators are poisoning the well of artificial intelligence – but similar technology can also be used to spread misinformation.
How AI poisoning is fighting bots that hoover data without permission
The web is awash with bots that scrape data without permission. Now content creators are poisoning the well of artificial intelligence – but similar technology can also be used to spread misinformation
www.newscientist.com
August 19, 2025 at 8:15 PM
Why oh why can’t people just use their toys for positive impacts… 🤷🏼♀️
Reposted by Sarah Rothwell
August 14, 2025 at 8:27 AM
Top tips to consider when creating any digital product; What Is Cognitive Load...
www.nngroup.com/videos/cogni...
www.nngroup.com/videos/cogni...
What Is Cognitive Load? (Video)
Follow these 3 tips to reduce cognitive load and help your users: avoid visual clutter, build on existing mental models, and offload tasks.
www.nngroup.com
March 20, 2025 at 12:18 PM
Top tips to consider when creating any digital product; What Is Cognitive Load...
www.nngroup.com/videos/cogni...
www.nngroup.com/videos/cogni...
Reposted by Sarah Rothwell
For BrightMinded 2025 has started with a BANG and the year ahead is looking… bright!
Have a little peep into the BrightMinded team and hear all about the last few months in our regular quarterly update: brightminded.com/blog/brightm...
#earthhourday #birthday #team #culture
Have a little peep into the BrightMinded team and hear all about the last few months in our regular quarterly update: brightminded.com/blog/brightm...
#earthhourday #birthday #team #culture
March 20, 2025 at 9:00 AM
For BrightMinded 2025 has started with a BANG and the year ahead is looking… bright!
Have a little peep into the BrightMinded team and hear all about the last few months in our regular quarterly update: brightminded.com/blog/brightm...
#earthhourday #birthday #team #culture
Have a little peep into the BrightMinded team and hear all about the last few months in our regular quarterly update: brightminded.com/blog/brightm...
#earthhourday #birthday #team #culture
Reposted by Sarah Rothwell
"As UX (user experience) focuses on the complete experience users have with a product or service, AX (agent experience) now sits under this discipline of UX study, design, and optimizations needed for UX in the age of AI."
agentexperience.ax/research/ax-...
agentexperience.ax/research/ax-...
AX: The next evolution in UX
As users delegate tasks to agents, their experience of interacting with digital services now includes this medium. This bring AX under the umbrella of considerations for a service's UX.
agentexperience.ax
March 16, 2025 at 7:27 AM
"As UX (user experience) focuses on the complete experience users have with a product or service, AX (agent experience) now sits under this discipline of UX study, design, and optimizations needed for UX in the age of AI."
agentexperience.ax/research/ax-...
agentexperience.ax/research/ax-...
Reposted by Sarah Rothwell
Conducting Accessibility User Testing: Expert Insights
www.a11y-collective.com/blog...
www.a11y-collective.com/blog...
Conducting Accessibility User Testing: Expert Insights
Elevate your accessibility testing skills. Learn expert techniques for recruiting, conducting remote tests, and integrating user feedback.
www.a11y-collective.com
March 20, 2025 at 10:25 AM
Conducting Accessibility User Testing: Expert Insights
www.a11y-collective.com/blog...
www.a11y-collective.com/blog...
Reposted by Sarah Rothwell
We finally have a grasp on the many different ways of thinking and how your inner mindscape affects your experience of reality
Revealed: What your thoughts look like and how they compare to others’
www.newscientist.com
March 19, 2025 at 9:55 PM
We finally have a grasp on the many different ways of thinking and how your inner mindscape affects your experience of reality