NNGroup
@nngroupux.bsky.social
Your go-to place for evidence-based UX research, courses, and consulting. Visit our website for 1,300+ free UX articles and videos: www.nngroup.com/
That clearly unqualified participant in your study? They gamed your screener.
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Stop Misrecruits: Add Foils to Your Screener
Foils are fake (but plausible) options in screeners that catch inattentive or dishonest participants, protecting data quality and saving time.
nngroup.com
November 13, 2025 at 4:07 PM
That clearly unqualified participant in your study? They gamed your screener.
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Adding foils—deliberately false answer options—can act as truth detectors. Add that fake option amongst the real ones, and anyone who selects it? Instant red flag.
📖 : https://bit.ly/495eFUO
#UserResearch
Design and dev teams still working as adversaries instead of allies?
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
From Confrontation to Collaboration: The Developer-Designer Relationship
The infamous developer-designer relationship doesn't need to be toxic. Design and development teams should approach collaboration as coowners of the product experience.
nngroup.com
November 12, 2025 at 4:06 PM
Design and dev teams still working as adversaries instead of allies?
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
Kelley Gordon's 12+ years of insights reveal the fix: treat both as co-owners of the product experience. Build relationships 1:1. Share vocabulary. Acknowledge invisible work.
https://bit.ly/4oiV8VE
#UXDesign
Overwhelmed by AI? We've curated 100+ resources into focused study guides: understanding AI functionality, integrating AI into UX work, and designing AI products. Your roadmap to working smarter with AI.
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
November 11, 2025 at 6:37 PM
Overwhelmed by AI? We've curated 100+ resources into focused study guides: understanding AI functionality, integrating AI into UX work, and designing AI products. Your roadmap to working smarter with AI.
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
Explore the guides: https://bit.ly/47Cbe5E
#UXDesign
There is still time to register for our November 18-21 Live Online UX Courses! (Perfect for those in East Asia, Australia, and parts of the U.S.
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
November 10, 2025 at 5:49 PM
There is still time to register for our November 18-21 Live Online UX Courses! (Perfect for those in East Asia, Australia, and parts of the U.S.
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
Let us know which course you want to attend in the comments.
🔗 Explore all available courses: https://bit.ly/3X9jyov
#UX
New from NN/G:
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
November 9, 2025 at 6:24 PM
New from NN/G:
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
📹 Humanizing AI Does Not Help Your Users
🖊️ Insights Aren’t Outcomes: Research Recommendation Breakage
📚 Course Schedules for November to January
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
Reposted by NNGroup
I'm not sure about this survey design.
November 6, 2025 at 11:06 PM
I'm not sure about this survey design.
We've been exploring AI prototyping tools—the polish can be impressive, but it can mask the need for deeper thinking about user needs and flows.
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
AI prototyping tools follow general directions but lack the judgment and nuance of an experienced designer.
www.nngroup.com
November 6, 2025 at 4:12 PM
We've been exploring AI prototyping tools—the polish can be impressive, but it can mask the need for deeper thinking about user needs and flows.
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Where are you finding the balance?
Read our eval: https://bit.ly/47tdrjC
#AIPrototyping
Is your UX practice slipping backward? Watch for rituals that feel routine, unused metrics, and siloed UX teams. Kate Kaplan identifies 6 warning signs of maturity regression:
https://bit.ly/4oJ8Lxg
#UXMaturity
https://bit.ly/4oJ8Lxg
#UXMaturity
How to Spot Signs of UX Maturity Regression
Recognizing signs of UX maturity regression early and addressing them quickly helps organizations sustain momentum and avoid backsliding.
www.nngroup.com
November 5, 2025 at 4:25 PM
Is your UX practice slipping backward? Watch for rituals that feel routine, unused metrics, and siloed UX teams. Kate Kaplan identifies 6 warning signs of maturity regression:
https://bit.ly/4oJ8Lxg
#UXMaturity
https://bit.ly/4oJ8Lxg
#UXMaturity
Nov 18-21 Live Online UX Courses now open! Perfect for East Asia and Australia time zones. Learn from NN/G experts in interactive sessions.
Register: https://bit.ly/4nD8tXE
#UXTraining
Register: https://bit.ly/4nD8tXE
#UXTraining
November 4, 2025 at 6:13 PM
Nov 18-21 Live Online UX Courses now open! Perfect for East Asia and Australia time zones. Learn from NN/G experts in interactive sessions.
Register: https://bit.ly/4nD8tXE
#UXTraining
Register: https://bit.ly/4nD8tXE
#UXTraining
Is Google’s new #AI Mode actually improving search or making it harder to use?
Our research shows that users struggle with:
1️⃣ Poor discoverability
2️⃣ Differentiating between Google's AI tools
3️⃣ Wordy, unformatted responses
4️⃣ Hallucinations
Read more: https://bit.ly/4oETjTn
Our research shows that users struggle with:
1️⃣ Poor discoverability
2️⃣ Differentiating between Google's AI tools
3️⃣ Wordy, unformatted responses
4️⃣ Hallucinations
Read more: https://bit.ly/4oETjTn
Google AI Mode: Powerful Search, Poor Usability
Google’s new AI Mode provides a new way to search the web but is hampered by discoverability and navigation issues — especially for AI novices.
www.nngroup.com
November 3, 2025 at 3:53 PM
Is Google’s new #AI Mode actually improving search or making it harder to use?
Our research shows that users struggle with:
1️⃣ Poor discoverability
2️⃣ Differentiating between Google's AI tools
3️⃣ Wordy, unformatted responses
4️⃣ Hallucinations
Read more: https://bit.ly/4oETjTn
Our research shows that users struggle with:
1️⃣ Poor discoverability
2️⃣ Differentiating between Google's AI tools
3️⃣ Wordy, unformatted responses
4️⃣ Hallucinations
Read more: https://bit.ly/4oETjTn
New from NN/g:
📹 Overflow Menu Icons
🖊️ Stop Making Your Team Figure Out AI on Their Own
🖊️ 3 New AI Study Guides
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
📹 Overflow Menu Icons
🖊️ Stop Making Your Team Figure Out AI on Their Own
🖊️ 3 New AI Study Guides
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
November 3, 2025 at 3:10 PM
New from NN/g:
📹 Overflow Menu Icons
🖊️ Stop Making Your Team Figure Out AI on Their Own
🖊️ 3 New AI Study Guides
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
📹 Overflow Menu Icons
🖊️ Stop Making Your Team Figure Out AI on Their Own
🖊️ 3 New AI Study Guides
Check them out: https://bit.ly/4oLtHUb
#NNGroup #UpToDate
The space between elements tells a story. Close proximity = connection. Distance = separation. Master this and you're designing for how people naturally process information.
Read: https://bit.ly/49pecNl
#VisualDesign #UXDesign
Read: https://bit.ly/49pecNl
#VisualDesign #UXDesign
October 31, 2025 at 8:48 PM
The space between elements tells a story. Close proximity = connection. Distance = separation. Master this and you're designing for how people naturally process information.
Read: https://bit.ly/49pecNl
#VisualDesign #UXDesign
Read: https://bit.ly/49pecNl
#VisualDesign #UXDesign
This Halloween's real scare? Watching UX skills weaken from AI overdependence. 😱
Tanner Kohler identifies 7 sins eroding our competencies—from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://bit.ly/4qv9bJg
#UX
Tanner Kohler identifies 7 sins eroding our competencies—from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://bit.ly/4qv9bJg
#UX
7 Deadly AI Sins for UX Professionals
Succumbing to AI temptations weakens your UX skills. Strive for the AI virtues to keep yourself strong as you use AI in your work.
www.nngroup.com
October 30, 2025 at 3:47 PM
This Halloween's real scare? Watching UX skills weaken from AI overdependence. 😱
Tanner Kohler identifies 7 sins eroding our competencies—from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://bit.ly/4qv9bJg
#UX
Tanner Kohler identifies 7 sins eroding our competencies—from outsourced thinking to defensive outlooks. Awareness helps us choose when AI enhances vs replaces critical thinking. https://bit.ly/4qv9bJg
#UX
Context is multi-dimensional. Environmental constraints, emotional states, situational factors all shape how users interact with your product. The key? Anticipating these contextual layers and designing experiences that adapt accordingly.
🎙️ Listen: https://bit.ly/3WKAUYZ
#UX
🎙️ Listen: https://bit.ly/3WKAUYZ
#UX
October 29, 2025 at 4:31 PM
Context is multi-dimensional. Environmental constraints, emotional states, situational factors all shape how users interact with your product. The key? Anticipating these contextual layers and designing experiences that adapt accordingly.
🎙️ Listen: https://bit.ly/3WKAUYZ
#UX
🎙️ Listen: https://bit.ly/3WKAUYZ
#UX
Struggling to turn user insights into actionable design decisions?
3 courses this December on the full qualitative research lifecycle:
- Discovery (Dec 9)
- Qualitative Methods (Dec 8)
- Data Analysis (Dec 11)
Register here: https://bit.ly/3L7fuT7
#UXResearch
3 courses this December on the full qualitative research lifecycle:
- Discovery (Dec 9)
- Qualitative Methods (Dec 8)
- Data Analysis (Dec 11)
Register here: https://bit.ly/3L7fuT7
#UXResearch
October 28, 2025 at 6:14 PM
Struggling to turn user insights into actionable design decisions?
3 courses this December on the full qualitative research lifecycle:
- Discovery (Dec 9)
- Qualitative Methods (Dec 8)
- Data Analysis (Dec 11)
Register here: https://bit.ly/3L7fuT7
#UXResearch
3 courses this December on the full qualitative research lifecycle:
- Discovery (Dec 9)
- Qualitative Methods (Dec 8)
- Data Analysis (Dec 11)
Register here: https://bit.ly/3L7fuT7
#UXResearch
Apple's Liquid Glass iOS looks futuristic, but is it usable? Transparency obscures UI elements, smaller tap targets, controls vanish unpredictably. Sleek doesn't always mean functional.
What's your experience with the new iOS?
https://bit.ly/4qi4l1Q
#UXDesign
What's your experience with the new iOS?
https://bit.ly/4qi4l1Q
#UXDesign
October 27, 2025 at 7:16 PM
Apple's Liquid Glass iOS looks futuristic, but is it usable? Transparency obscures UI elements, smaller tap targets, controls vanish unpredictably. Sleek doesn't always mean functional.
What's your experience with the new iOS?
https://bit.ly/4qi4l1Q
#UXDesign
What's your experience with the new iOS?
https://bit.ly/4qi4l1Q
#UXDesign
New from NN/g:
🤖 AI Strategy: 3 Key Questions
✏️ Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
💻 The Edge Cases that Break Hearts (And Products)
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
🤖 AI Strategy: 3 Key Questions
✏️ Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
💻 The Edge Cases that Break Hearts (And Products)
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
October 26, 2025 at 8:01 PM
New from NN/g:
🤖 AI Strategy: 3 Key Questions
✏️ Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
💻 The Edge Cases that Break Hearts (And Products)
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
🤖 AI Strategy: 3 Key Questions
✏️ Good from Afar, But Far from Good: AI Prototyping in Real Design Contexts
💻 The Edge Cases that Break Hearts (And Products)
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
"We haven't updated in years" isn't a good reason to redesign.
Users have learned your interface. Change is disruptive—even when a new design is better.
Ask: Do we have data showing this is necessary? Or are we just bored?
https://bit.ly/4mRRUXx
#UXDesign
Users have learned your interface. Change is disruptive—even when a new design is better.
Ask: Do we have data showing this is necessary? Or are we just bored?
https://bit.ly/4mRRUXx
#UXDesign
October 24, 2025 at 8:54 PM
"We haven't updated in years" isn't a good reason to redesign.
Users have learned your interface. Change is disruptive—even when a new design is better.
Ask: Do we have data showing this is necessary? Or are we just bored?
https://bit.ly/4mRRUXx
#UXDesign
Users have learned your interface. Change is disruptive—even when a new design is better.
Ask: Do we have data showing this is necessary? Or are we just bored?
https://bit.ly/4mRRUXx
#UXDesign
Are you falling into the template trap in UX? Frameworks and checklists can’t solve every challenge. UX is messy, so before adopting a template, know its purpose, question the fit, and adapt it to your goals.
📹: https://bit.ly/4hdWQVP
#UXDesign
📹: https://bit.ly/4hdWQVP
#UXDesign
Template Trap (Video)
Templates help, but only when used with intent. Use them thoughtfully, adapt them to context, and don’t skip the critical thinking.
bit.ly
October 18, 2025 at 9:06 PM
Are you falling into the template trap in UX? Frameworks and checklists can’t solve every challenge. UX is messy, so before adopting a template, know its purpose, question the fit, and adapt it to your goals.
📹: https://bit.ly/4hdWQVP
#UXDesign
📹: https://bit.ly/4hdWQVP
#UXDesign
Users have hated popups since the 90s, and the problem continues. Today's web experience is an exhausting mess of stacked overlays, stalking prompts, and forced interactions—all eroding trust.
What alternatives are you exploring?
https://bit.ly/4o3IMQG
#UXDesign
What alternatives are you exploring?
https://bit.ly/4o3IMQG
#UXDesign
October 17, 2025 at 8:50 PM
Users have hated popups since the 90s, and the problem continues. Today's web experience is an exhausting mess of stacked overlays, stalking prompts, and forced interactions—all eroding trust.
What alternatives are you exploring?
https://bit.ly/4o3IMQG
#UXDesign
What alternatives are you exploring?
https://bit.ly/4o3IMQG
#UXDesign
AI prototyping promises speed, but are we trading quality for convenience? Generic outputs, unvalidated designs, hidden technical debt. The question: when does AI help vs. hinder your process?
Join our course to go deeper: https://bit.ly/3KyEXES
#UXDesign
Join our course to go deeper: https://bit.ly/3KyEXES
#UXDesign
October 16, 2025 at 3:54 PM
AI prototyping promises speed, but are we trading quality for convenience? Generic outputs, unvalidated designs, hidden technical debt. The question: when does AI help vs. hinder your process?
Join our course to go deeper: https://bit.ly/3KyEXES
#UXDesign
Join our course to go deeper: https://bit.ly/3KyEXES
#UXDesign
Join us for one of our 4 newest UX Live Online courses.
→ Heatmaps and Visual Analytics: https://bit.ly/4h0tA4G
→ Qual UX Research Methods: https://bit.ly/4oa3pLb
→ AI for Design Workflows: https://bit.ly/4h2XxB2
→ Accelerating Research with AI: https://bit.ly/4mUTubl
#UX
→ Heatmaps and Visual Analytics: https://bit.ly/4h0tA4G
→ Qual UX Research Methods: https://bit.ly/4oa3pLb
→ AI for Design Workflows: https://bit.ly/4h2XxB2
→ Accelerating Research with AI: https://bit.ly/4mUTubl
#UX
October 15, 2025 at 4:27 PM
Join us for one of our 4 newest UX Live Online courses.
→ Heatmaps and Visual Analytics: https://bit.ly/4h0tA4G
→ Qual UX Research Methods: https://bit.ly/4oa3pLb
→ AI for Design Workflows: https://bit.ly/4h2XxB2
→ Accelerating Research with AI: https://bit.ly/4mUTubl
#UX
→ Heatmaps and Visual Analytics: https://bit.ly/4h0tA4G
→ Qual UX Research Methods: https://bit.ly/4oa3pLb
→ AI for Design Workflows: https://bit.ly/4h2XxB2
→ Accelerating Research with AI: https://bit.ly/4mUTubl
#UX
Designing smart-device apps? Focus on ongoing interactions:
→ Make progress visible
→ Reduce repetition with shortcuts
→ Provide immediate feedback
→ Allow setup of all control channels
Read it here: https://bit.ly/3L1DiYn
#UXResearch
→ Make progress visible
→ Reduce repetition with shortcuts
→ Provide immediate feedback
→ Allow setup of all control channels
Read it here: https://bit.ly/3L1DiYn
#UXResearch
October 14, 2025 at 6:52 PM
Designing smart-device apps? Focus on ongoing interactions:
→ Make progress visible
→ Reduce repetition with shortcuts
→ Provide immediate feedback
→ Allow setup of all control channels
Read it here: https://bit.ly/3L1DiYn
#UXResearch
→ Make progress visible
→ Reduce repetition with shortcuts
→ Provide immediate feedback
→ Allow setup of all control channels
Read it here: https://bit.ly/3L1DiYn
#UXResearch
Take a look at what's new from our researchers 👀👇
🖊️ Stop Misrecruits: Add Foils to Your Screener
🖊️ Liquid Glass Is Cracked, and Usability Suffers in iOS 26
📹 User Panels: Recruit Faster, Research Smarter
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
🖊️ Stop Misrecruits: Add Foils to Your Screener
🖊️ Liquid Glass Is Cracked, and Usability Suffers in iOS 26
📹 User Panels: Recruit Faster, Research Smarter
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
October 13, 2025 at 5:55 AM
Take a look at what's new from our researchers 👀👇
🖊️ Stop Misrecruits: Add Foils to Your Screener
🖊️ Liquid Glass Is Cracked, and Usability Suffers in iOS 26
📹 User Panels: Recruit Faster, Research Smarter
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
🖊️ Stop Misrecruits: Add Foils to Your Screener
🖊️ Liquid Glass Is Cracked, and Usability Suffers in iOS 26
📹 User Panels: Recruit Faster, Research Smarter
Check them out: https://bit.ly/462IVOa
#NNGroup #UpToDate
What do we call the work we do? Terms keep evolving. And now “experience design” is emerging as an umbrella term. It’s not replacing UX yet, but it may shape the future of our field. The labels will change, but the foundation stays the same.
📹 https://bit.ly/4mT1nhx
#UXDesign
📹 https://bit.ly/4mT1nhx
#UXDesign
October 11, 2025 at 8:49 PM
What do we call the work we do? Terms keep evolving. And now “experience design” is emerging as an umbrella term. It’s not replacing UX yet, but it may shape the future of our field. The labels will change, but the foundation stays the same.
📹 https://bit.ly/4mT1nhx
#UXDesign
📹 https://bit.ly/4mT1nhx
#UXDesign