iGaming SEO: Brutal Truths and Realistic Expectations🎲
Hear what Big Pond's SEO specialists have to say🎧

#SEO #SEOTips #SearchEngineOptimisation #Gambling #iGaming #iGamingAffiliate #OnlineCasino

Insights: link building in the intensely competitive iGaming space.🎰🎲🃏
Hear what seasoned SEO specialists, Ari & Dylan, have to say.🔗📹

#LinkBuilding #Backlinks #SEO #SEOTips #SearchEngineOptimisation #Gambling #iGaming #iGamingAffiliate #OnlineCasino

We're excited to release the first episode of the Big Pond Podcast. 🎧
Ari & Dylan discuss a range of iGaming SEO topics based on their extensive experience. 🎰 🎲🃏

Watch it here🤳
https://youtu.be/8wdZGsZWS6Y?si=dE7arICW4Ly71W-M

#SEO #SEOTips #Gambling #iGaming #iGamingAffiliate #OnlineCasino

'𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨' is a term we band about a lot. What do we mean by it?

We want clients to get leads/customers. We therefore track different website interactions, like email or phone number clicks, & class these as conversions (potential leads for the client to get across the line).
#SEO

Officially got the Christmas tunes on in the office. Too soon?🎅

Hartfield's Christmas tree is looking lovely in the foyer.🎄
Check out Flynn's wee elf costume (he hates it).

#christmas

Our very own office Christmas pudding enjoyed finding Day 2 on our AD&CO advent calendar.🐕‍🦺🎄

No human chocolate was consumed (by Flynn) in the making of this post.🍫

#officedog

Our very own office Christmas pudding enjoyed finding Day 2 on our AD&CO advent calendar.🐕‍🦺🎄

No human chocolate was consumed (by Flynn) in the making of this post.🍫

#officedog

B for 'Backlinks'.🔗
Think of it this way: backlinks link back to your website from an external site. 🤳
So, say you're on a blog & click on a link to bigponddigital.co.uk, we at Big Pond would consider that a backlink.
More quality backlinks = stronger trust from Google.
#SEO

Ayrshire Magazine's Goodwill Edition features our piece on 'SEO In An Attention Economy' - fancy a read? Flick to pages 196 & 197 📖
#readmagazinedmagazine" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link" target="_blank" rel="noopener" data-link="bsky">https://ayrshiremagazine.com/category/issue-064/#readmagazine

Dylan's fingers remain intact after this outdoor photoshoot this morn.❄️

#Ayrshire #Scotland #SEO

We're starting an A-Z SEO jargon-buster series. A: 'Analytics'.
We need to know that our project is working as intended - analytics tools, like Google Analytics 4 & Search Console & SERanking, help us do that & 'Attribute' progress to our work.

Stay tuned for B... 👀

#SEO

Alan's Running the Runway this Sunday at Glasgow Prestwick Airport.✈️
The event helps fundraise for 3 charities:
Ayrshire Hospice
Doing it for Daniel Foundation
Beatson Cancer Charity

Contribute what you can online please🤳
https://givewheel.com/fundraising/10962/alan-stewarts-run-the-runway-2025/

Awkward moment when you're the only one that turns up to the office in a costume.🦇

Have a spooky weekend everyone.🎃

#halloween #officedog

In the spirit of spooky season, we thought we'd channel our inner Letterboxd & showcase the team's 4 favourite horror films. 🎃👻🦇

*In a Ghostface voice* "What's your favourite scary movie...?"
We're actually curious though - reply with your faves⤵️

Gloomy Autumnal vibes this morning at Hartfield House. 🌳🍁
Pumpkin-Spice-Mode Activated.☕🎃

#autumn #ayrshire #scotland

Impressario Casino are a new Big Pond client 👋

We're delighted to be working on their global strategy, using our extensive iGaming SEO experience to target markets like New Zealand, Australia, France, & Germany. 🌎

More to come from this in the coming months. 🎲

#onlinecasino #igaming #seo

Today's World Mental Health Day 🌍
At Big Pond, we encourage each other to be honest & frank about how we're feeling.
Free helplines in Scotland⤵️

Samaritans 📞116 123
Breathing Space 📞0800 83 85 87
Papyrus HOPELINE247 📞0800 068 4141
SAMH 📞0141 530 1000

#mentalhealth #worldmentalhealthday

Have a presence on online touchpoints that Google trusts:
🛍️ Google My Business
🤳 Socials
💻 Web 2.0s like Tumblr & Medium
⭐ Review sites, e.g. TrustPilot
🌐 Wikipedia

Writing Your Bio:
- Include keywords
- Consistent everywhere
- Include the what, where, whys of your brand.

Say hello to AB Vision Financial Ltd, one of our newest clients - https://www.abvision.co.uk/
Based in Ayrshire, they are trusted specialist advisors on all things financial - from pensions to estate planning.
Looking forward to working with them further.

Ayrshire Magazine Fall Edition is out🍁🍂

Ari outlines why SMEs should embrace AI & optimise for 'Answer Engines' like ChatGPT. Do you agree? Let us know your thoughts.

Read it online, pages 190-191 📖
#readmagazinedmagazine" class="hover:underline text-blue-600 dark:text-sky-400 no-card-link" target="_blank" rel="noopener" data-link="bsky">https://ayrshiremagazine.com/category/issue-063/#readmagazine

#Ayrshire #Scotland #AI #SEO

5 Big Years At Big Pond.
Crazy how time has flown by.
Happy Workiversary, Dylan🎈

Welcome our new client Opinion Poll - https://www.opinionpoll.org/
They offer trusted online surveys for Amazon gift cards & other monetary compensation in both the UK & US markets.
We're excited getting stuck into an internationalised strategy designed to cut through in the current SEO environment.

Don't know how many dogs years since Flynn saw Bill last in the flesh. It's really great to see our in-house Tech Gandalf (Head of Development) doing well.

#officedog

Flynn appreciation post on #InternationalDogDay. 🐕‍🦺

We want to see your doggos - reply with a wee picture below.

#OfficeDog

Bored of your same old office tunes? We've got you covered.

No, we've not formed a Big Pond band. We've got our freshly-updated playlist, though, for you to shuffle.🎧

🤳 https://open.spotify.com/playlist/4TOrepTvA6TxGr5nw0G073?si=eKDXQ7ftQyiJMSpa9b0AKg

Google's New AI Features: What's The Difference?

AI Overviews🤳
Gives you a summary of what you searched with helpful links to click into.

AI Mode 🤖
More of an interactive chatbot that digs into complex queries for you.