Ashley Rolfmore (she/her)
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ashley.rolfmore.com
Ashley Rolfmore (she/her)
@ashley.rolfmore.com
I help software teams navigate capitalism. I help capitalists understand software teams.
Highly regulated sectors are my thing.

Personal account but also nerd so 🤷‍♀️

🇬🇧➡️🇵🇹🇪🇺

I only repost images with alt-text.
Pinned
Fwiw, in fintech people tend to find it very obvious that you shouldn’t accidentally send 50000 EUR instead of 500 EUR, or let money disappear.

We currently find the equivalent harder to articulate for other types of software eg products, data or services that might affect the safety of others.
We as software practitioners (professionals who design/make software) need to learn from adjacent fields like medicine and engineering and consider potential harm to other humans as a basic criteria for our decision making. Hiding it behind abstractions like “customer impact” is cowardly.
Reposted by Ashley Rolfmore (she/her)
♥️
December 5, 2025 at 1:15 PM
Just had some news come through which has quietly confirmed how good I am at what I do for a living, on a macro scale.

Do take these moments people. They help.
December 4, 2025 at 10:07 AM
Reposted by Ashley Rolfmore (she/her)
“The government only started tracking immigration figures in 1964. For the next two decades, net migration was consistently negative.” This week's New World column is a brief history of migration to the UK.
Nerd's Eye View: 11 things you need to know about immigration
Digging into the detail and data to separate the noise from the news
www.thenewworld.co.uk
December 3, 2025 at 11:47 AM
Imagine striking a note so strongly that people just assume a character is you 😁
December 3, 2025 at 11:24 AM
My controversial opinion - travel insurance should charge a premium for budget airline usage depending on their delay policy - much like winter sports or cruises have their own extras.
December 3, 2025 at 11:17 AM
Reposted by Ashley Rolfmore (she/her)
Mad Men 4K
December 3, 2025 at 2:07 AM
Reposted by Ashley Rolfmore (she/her)
Alt text for those who need it. This is amazing.
December 2, 2025 at 9:42 AM
Reposted by Ashley Rolfmore (she/her)
We just released a major update to Dangerzone, it's now easier to install and use than ever before!

If you're a journalist, use Dangerzone to sanitize documents you receive from sources and protect yourself from malware.
Dangerzone
Take potentially dangerous PDFs, office documents, or images and convert them to a safe PDF.
dangerzone.rocks
December 2, 2025 at 4:26 PM
Reposted by Ashley Rolfmore (she/her)
Mine’s quite boring 😞

Introduce yourself with 5 cars you've owned

Vauxhall Chevette
Ford Orion
Ford Mondeo
Renault Scenic (mk1, mk2 and mk3)
Kia Niro EV
This is more like it.

Introduce yourself with 5 cars you've owned

Saab 900i
Porsche 944 s2
Ford Puma (the proper one, the coupe)
Toyota MR2 MK1
Ford Escort Calypso
Introduce yourself with 5 cars you've owned

Mk2 Polo Coupe Sport
Mercedes C Class Coupe
Alfa Romeo GTV Cup
VW Tiguan
Nissan Juke
November 29, 2025 at 7:55 AM
Talent and genuine foresight scares weaker leaders.

This is because you go:
“I’m just helping them with x, surely they’ll be grateful because x means they make more money”

But actually they think:
“This person is disrupting the hierarchy and narrative I use to maintain the situation, and x”
November 29, 2025 at 8:48 AM
Welll, have I got some news for you, Mr Montgomerie.
November 26, 2025 at 8:53 AM
I really feel for these poor gingerbread cookies at the shopping centre
November 24, 2025 at 11:29 PM
So, about 1/3 of my Christmas decorations are up.

My main barrier to completion is that my Christmas decor taste is “1970s electrical fire” and I stupidly painted my hall this grown up beige pink farrow and ball thing this year, which is forcing me to make it look more restrained.
November 23, 2025 at 11:41 PM
Anyone else been told that shifting your view (proportionately) when new data/info appears means you aren't considered as much leadership material as someone who doesn't bother? Because I have, and I bet others have too.
November 20, 2025 at 12:28 PM
Reposted by Ashley Rolfmore (she/her)
Might I suggest a new industrial strategy for the UK, transition our economy to become world leaders in tabletop.
November 20, 2025 at 9:56 AM
Reposted by Ashley Rolfmore (she/her)
An autistic woman has been accused of “inflexible black-and-white thinking” after insisting on constantly changing her pre-existing conceptions when new information comes to light.

Read this and other exclusive articles on Patreon: www.patreon.com/posts/119898...
November 20, 2025 at 10:01 AM
Reposted by Ashley Rolfmore (she/her)
The diversity of horizontal navigation in 2004

#WebDesignHistory
November 19, 2025 at 7:00 PM
I tried an online spelling test and then started arguing with one of the explanations. 🤦‍♀️
November 20, 2025 at 10:21 AM
I’m coming up to about my 70th flight since the start of 2024. Mix of budget and regular airlines.

Not once have I worn velour or cashmere “travel separates” or the colour oatmeal. Never had a sleep pillow. Nor yoga pants.

What are those magazine article writers *on*?!
November 16, 2025 at 1:15 PM
It is now 0 days since I last saw a business document refer to people as resources.

People's time? A resource.
People themselves? Unless you're chopping them up and cooking them, not a resource.
November 11, 2025 at 10:40 AM
on.ft.com/47xX4Uw Tech moguls turned away as Lisbon airport hits private jet limit -

now this has might have finally annoyed some billionaires, can we get the hell on with expanding Lisbon’s airport capacity? Would be lovely for a normal flight to leave on time occasionally.
Tech moguls turned away as Lisbon airport hits private jet limit
Some delegates to Web Summit technology conference are being forced to land in Spain
on.ft.com
November 7, 2025 at 11:33 PM
Much like ChatGPT cannot think, Jira also does not do the work for you when you click on those buttons and drop downs. It just creates more to do alongside the work.
November 7, 2025 at 8:09 PM
I have occasionally out manoeuvred colleagues used to one part of gov policy in one area by having had exposure to other sectors.

So… anywaysssss what has social care policy got to do with rail nationalisation? Weirdly, a lot.
November 6, 2025 at 8:06 AM
Draft uk Railways Bill is out to have a gander www.gov.uk/government/p...
Railways Bill
Provides more information about the Railways Bill, which was introduced in the House of Commons on 5 November 2025.
www.gov.uk
November 6, 2025 at 12:10 AM
Reposted by Ashley Rolfmore (she/her)
Fantastic look at the economics of England’s care sector by Georgina:
Inside England’s broken care economy
Council-commissioned providers are fast losing headroom needed to improve pay and compete with other employers
www.ft.com
November 4, 2025 at 10:36 AM