Google Ads Liaison
@adsliaison.bsky.social
Official posts from Google's ads product liaison, Ginny Marvin. Sharing insights on how #GoogleAds products & policies work.
Nano Banana Pro offers smarter creative capabilities to help you create, edit and test with greater velocity.
It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows!
More -> blog.google/technology/a...
It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows!
More -> blog.google/technology/a...
Introducing Nano Banana Pro
Nano Banana Pro is our new image generation and editing model from Google DeepMind.
blog.google
November 20, 2025 at 3:09 PM
Nano Banana Pro offers smarter creative capabilities to help you create, edit and test with greater velocity.
It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows!
More -> blog.google/technology/a...
It is starting to roll out in Google Ads globally. Look for it in Asset Studio and your other campaign construction flows!
More -> blog.google/technology/a...
🍌 Welcome to Google Ads, Nano Banana Pro!
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
November 20, 2025 at 3:09 PM
🍌 Welcome to Google Ads, Nano Banana Pro!
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
Here’s what this new image generation model means for your campaigns. . .
Producing the variety of fresh, on-brand & compelling creatives you need, especially for PMax & Demand Gen campaigns, can be a challenge.
🤯 My mind was blown the first time I saw a PPC campaign in action many years ago.
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
25 Years of Google Ads: Take A Jaunt Down Memory Lane With Me (Plus Tips For Success In The AI Era)
Google Ads' 25-year evolution: from PPC to AI-powered automation. Learn 4 pillars for success in the new AI era of marketing.
www.linkedin.com
October 23, 2025 at 1:08 PM
🤯 My mind was blown the first time I saw a PPC campaign in action many years ago.
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
🎉 Fast-forward and we’re now marking 25 years of Google Ads.
I took a walk down memory lane to reflect and outline key pillars for success in the AI era.
Read here -> www.linkedin.com/pulse/25-yea...
The YouTube brand pulse report is currently available for select brands upon request. We’re excited about the broader measurement and insight possibilities AI is unlocking – and we’re still just getting started.
More details here: blog.google/products/ads...
More details here: blog.google/products/ads...
YouTube's new report helps brands understand the full value of paid and organic video
For the first time, YouTube enables brands to understand their influence by directly connecting organic success to paid media effectiveness.
blog.google
October 9, 2025 at 4:25 PM
The YouTube brand pulse report is currently available for select brands upon request. We’re excited about the broader measurement and insight possibilities AI is unlocking – and we’re still just getting started.
More details here: blog.google/products/ads...
More details here: blog.google/products/ads...
💡 See your brand mentions in text, audio, and even visuals like logos or product shots, at scale.
💡 Understand your unique audience and gain competitive insights with new metrics.
💡 Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3
💡 Understand your unique audience and gain competitive insights with new metrics.
💡 Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3
October 9, 2025 at 4:25 PM
💡 See your brand mentions in text, audio, and even visuals like logos or product shots, at scale.
💡 Understand your unique audience and gain competitive insights with new metrics.
💡 Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3
💡 Understand your unique audience and gain competitive insights with new metrics.
💡 Measure how both paid and organic videos lift searches for your brand . . . and more. 2/3
✴️ One of the toughest questions for marketers on YouTube is understanding the true relationship between paid and organic. How does an ad really impact your channel views or what creators are saying?
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
October 9, 2025 at 4:25 PM
✴️ One of the toughest questions for marketers on YouTube is understanding the true relationship between paid and organic. How does an ad really impact your channel views or what creators are saying?
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
Our new YouTube Brand Pulse report uses AI in new ways to connect those dots at scale. . . 1/3
☀️ This is the 3rd & final episode in this pilot project. Thanks to all the great feedback, we’ve got the 🟢 Green Light to give this a go.
We’ll be on a brief hiatus & then back with more great interviews, community Q&A – and a bit more polish. Please keep the feedback coming & thanks for tuning in!
We’ll be on a brief hiatus & then back with more great interviews, community Q&A – and a bit more polish. Please keep the feedback coming & thanks for tuning in!
September 16, 2025 at 5:52 PM
☀️ This is the 3rd & final episode in this pilot project. Thanks to all the great feedback, we’ve got the 🟢 Green Light to give this a go.
We’ll be on a brief hiatus & then back with more great interviews, community Q&A – and a bit more polish. Please keep the feedback coming & thanks for tuning in!
We’ll be on a brief hiatus & then back with more great interviews, community Q&A – and a bit more polish. Please keep the feedback coming & thanks for tuning in!
🚀 New Episode Alert! 🚀 In the latest episode of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱, we unpack the 𝗣𝗼𝘄𝗲𝗿 𝗣𝗮𝗰𝗸 and demystify 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 (and more!).
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
Unpacking The Power Pack
YouTube video by Google Ads
youtube.com
September 16, 2025 at 5:52 PM
🚀 New Episode Alert! 🚀 In the latest episode of 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱, we unpack the 𝗣𝗼𝘄𝗲𝗿 𝗣𝗮𝗰𝗸 and demystify 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗼𝗼𝗹𝘀 (and more!).
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
Tune into Episode 3: youtube.com/live/CtJaWhn...
Catch up on Episodes 1 & 2: youtube.com/@GoogleAds/s...
When you enable “campaign total budget,” Google Ads will aim to spend your total budget evenly over the duration of your campaign while taking into account higher and lower traffic days.
More on campaign total budgets support.google.com/google-ads/a...
And holiday tips blog.google/products/ads...
More on campaign total budgets support.google.com/google-ads/a...
And holiday tips blog.google/products/ads...
New ways to win over today’s consumer this holiday season
An overview of how retailers can turn strategic consumers into customers.
blog.google
September 10, 2025 at 8:48 PM
When you enable “campaign total budget,” Google Ads will aim to spend your total budget evenly over the duration of your campaign while taking into account higher and lower traffic days.
More on campaign total budgets support.google.com/google-ads/a...
And holiday tips blog.google/products/ads...
More on campaign total budgets support.google.com/google-ads/a...
And holiday tips blog.google/products/ads...
🗓️ Scenario: You’ve got a sale ready to promote in a specific time & a fixed budget.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
September 10, 2025 at 8:48 PM
🗓️ Scenario: You’ve got a sale ready to promote in a specific time & a fixed budget.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
✅ Solution: Choose “Campaign total budget” when setting up your Google Ads campaign.
🥳 Good news: Campaign total budgets are expanding from Demand Gen and YouTube campaigns to Search, PMax and Shopping campaigns.
Thanks, I'll pass it along as well.
September 9, 2025 at 6:58 PM
Thanks, I'll pass it along as well.
🚀 Episode 2 of our new podcast Ads Decoded is live & we go deep on Demand Gen campaigns! Check it out here -> www.youtube.com/live/xNkUEec...
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
How to Drive Performance with Demand Gen
YouTube video by Google Ads
www.youtube.com
September 5, 2025 at 1:35 PM
🚀 Episode 2 of our new podcast Ads Decoded is live & we go deep on Demand Gen campaigns! Check it out here -> www.youtube.com/live/xNkUEec...
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
#GoogleAds #DemandGenCampaigns #DemandGen #DigitalMarketing #DigitalAdvertising #MarketingPodcast #YouTubeAdvertising #VideoAdvertising #PPC #SEA
3… 2…1… 🚀 Excited to announce the launch of our new podcast 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
https://www.youtube.com/live/McvxgvZ3M0A?feature=shared
t.co
August 29, 2025 at 6:51 PM
3… 2…1… 🚀 Excited to announce the launch of our new podcast 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗗𝗲𝗰𝗼𝗱𝗲𝗱
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
Check it out! ⏩ www.youtube.com/live/McvxgvZ...
Learn more about our Ad Traffic Quality team’s work to combat invalid traffic and ensure ad spend goes to reaching real people with genuine interest:
blog.google/products/ads...
blog.google/products/ads...
How we’re using AI in new ways to fight invalid traffic
An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.
blog.google
August 12, 2025 at 4:46 PM
Learn more about our Ad Traffic Quality team’s work to combat invalid traffic and ensure ad spend goes to reaching real people with genuine interest:
blog.google/products/ads...
blog.google/products/ads...
This significantly improves our ability to prevent ad budget waste on IVT and exclude policy violators from our platforms.
For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%.
2/3
For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%.
2/3
August 12, 2025 at 4:46 PM
This significantly improves our ability to prevent ad budget waste on IVT and exclude policy violators from our platforms.
For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%.
2/3
For example, these new solutions have already reduced IVT stemming from harmful ad serving practices by 40%.
2/3
⏩ Google Ads is using AI in new ways to fight invalid traffic (IVT). Here’s how:
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
August 12, 2025 at 4:46 PM
⏩ Google Ads is using AI in new ways to fight invalid traffic (IVT). Here’s how:
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
Working with Google Research and Google DeepMind, we've developed new LLM-powered solutions that allow us to more precisely identify ad placements that are generating interactions from non-genuine users.
1/3
🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand & driving more conversions/conv value.
Rolling out in beta starting later this month. blog.google/products/ads...
Rolling out in beta starting later this month. blog.google/products/ads...
blog.google
May 6, 2025 at 1:01 PM
🌟 Introducing AI Max for Search campaigns – a new one-click toggle setting for Search campaigns that enables AI-powered targeting & creative solutions aimed at capturing more demand & driving more conversions/conv value.
Rolling out in beta starting later this month. blog.google/products/ads...
Rolling out in beta starting later this month. blog.google/products/ads...
Reposted by Google Ads Liaison
Navah Hopkins @navah.bsky.social interviews the @adsliaison.bsky.social Ginny Marvin on What's changing with Google Ads www.seroundtable.com/google-ads-i...
#googleads
#googleads
May 2, 2025 at 11:31 AM
Navah Hopkins @navah.bsky.social interviews the @adsliaison.bsky.social Ginny Marvin on What's changing with Google Ads www.seroundtable.com/google-ads-i...
#googleads
#googleads
🥁 𝗠𝗮𝗷𝗼𝗿 𝗣𝗠𝗮𝘅 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆:
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
April 30, 2025 at 3:17 PM
🥁 𝗠𝗮𝗷𝗼𝗿 𝗣𝗠𝗮𝘅 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆:
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
🏆 𝗣𝗠𝗮𝘅 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Open beta coming soon
✅ 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗔𝘀𝘀𝗲𝘁 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Imp, clicks & cost asset-level metrics coming to PMax, Search & Display campaigns
🔎 𝗣𝗠𝗮𝘅 𝗦𝗲𝗮𝗿𝗰𝗵 𝗧𝗲𝗿𝗺𝘀 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 – Rolling out now
See:
blog.google/products/ads...
✨ #GoogleAnalytics users, we’ve got several updates to improve data quality & more:
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
Strengthen your marketing strategy with high quality data - Analytics Help
New technological changes and regulations are impacting how businesses collect and analyze data. Google Analytics is committed to providing users with the most accurate and reliable attribution data p
support.google.com
April 22, 2025 at 12:57 PM
✨ #GoogleAnalytics users, we’ve got several updates to improve data quality & more:
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
✅ Campaign attribution improvements
✅ Clearer data labels + tooltips
✅ Plus tools to help identify potential implementation issues
Check out the post for all the details: support.google.com/analytics/an...
I can't take credit, but very glad to hear this!
April 13, 2025 at 10:39 PM
I can't take credit, but very glad to hear this!
Today, we're expanding Immersive Ads to more app publishers across AdMob & Ad Manager.
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
Immersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.
Today we’re announcing the expansion of Immersive Ads to more publishers across AdMob and Ad Manager, in addition to a partnership with Roblox. Immersive Ads allow publi…
blog.google
April 1, 2025 at 3:26 PM
Today, we're expanding Immersive Ads to more app publishers across AdMob & Ad Manager.
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
And Roblox is now engaging Ad Manager to help scale their immersive advertising offerings.
These ads are available in video & image formats and use advertisers’ existing creative.
blog.google/products/ads...
🎬 YouTube BrandConnect is a collection of tools & features we’ve been building to help advertisers of all sizes tap into the power of creators.
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
How brands can collaborate with the perfect creator using YouTube BrandConnect
Leverage YouTube creators with BrandConnect & partnership ads to drive results for your brand.
blog.google
March 13, 2025 at 3:56 PM
🎬 YouTube BrandConnect is a collection of tools & features we’ve been building to help advertisers of all sizes tap into the power of creators.
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
Partnership ads are now available in Demand Gen, Video Reach Campaigns & Video View Campaigns.
For more details, check out: blog.google/products/ads...
🔜 Lastly, we will also have more to share on support for negative keyword lists in PMax later this year. As always, thank you for your feedback as we continue to evolve PMax to drive performance.
More on negative keywords in PMax here: support.google.com/google-ads/a...
More on negative keywords in PMax here: support.google.com/google-ads/a...
Negative keywords in Performance Max campaigns - Google Ads Help
By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on Search and Shopping inventory. Before you begin
support.google.com
March 11, 2025 at 2:48 PM
🔜 Lastly, we will also have more to share on support for negative keyword lists in PMax later this year. As always, thank you for your feedback as we continue to evolve PMax to drive performance.
More on negative keywords in PMax here: support.google.com/google-ads/a...
More on negative keywords in PMax here: support.google.com/google-ads/a...
You may also use additional tools for controlling where your ads show such as brand exclusions, account level negative keywords and keyword prioritization.
March 11, 2025 at 2:48 PM
You may also use additional tools for controlling where your ads show such as brand exclusions, account level negative keywords and keyword prioritization.