Author | Lightnews

Sara Fernández 🐝 @sarafdez.bsky.social · 23d

As Alive As You Need Me To Be ❤️

For me, this felt like experiencing an album, not just watching a movie. Hopefully this masterpiece will be the third Oscar for Trent Reznor and Atticus Ross.

#TronAres #NineInchNails

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Reposted by Sara Fernández 🐝

Majestic @majestic.com · Aug 24

Sara Fernández Carmona (@sarafdez.bsky.social) explains that designing for accessibility improves SEO, expands your market, boosts brand reputation, and enhances search rankings, benefiting both users and businesses.

maj.to/40qbLE9

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Sara Fernández 🐝 @sarafdez.bsky.social · Jul 22

Siguiente parada de mi tour por Madrid: ¡Casa del Libro Alcalá! 😊

¿Te gustaría echarle un vistazo a mi libro "SXO: Optimización de la experiencia de búsqueda con SEO y UX"? Puedes encontrarlo aquí 👇

anayamultimedia.es/libro/social...

#libroSXO #casadellibro #anayamultimedia

Sara Fernández 🐝 @sarafdez.bsky.social · Jul 21

Muchísimas gracias, Gastón!!!! 🦘🦘🦘😃

Sara Fernández 🐝 @sarafdez.bsky.social · Jul 21

I stopped by Casa del Libro on Gran Vía (Madrid) and saw so many copies of my book on the shelves! 😍🤯

‘SXO: Optimización de la experiencia de búsqueda con SEO y UX’ is out there!

Not in Madrid? Order it here 👇
anayamultimedia.es/libro/social...

#libroSXO

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Sara Fernández 🐝 @sarafdez.bsky.social · Jul 21

My book spotted in Mallorca! 🏝️

More precisely, at Casa del Libro in Palma.

Moltes gràcies to @gonzicks.bsky.social for the photo!

Grab it online: anayamultimedia.es/libro/social...

#libroSXO

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Reposted by Sara Fernández 🐝

Anton Shulke @antonshulke.bsky.social · Jun 27

Always great to see here new faces!

#seocharity

@eikhart.com
Jane Hunt @markwilliamscook.com @sarafdez.bsky.social
Richard Nazarewicz...

buymeacoffee.com/antonshulke/...

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Sara Fernández 🐝 @sarafdez.bsky.social · Jun 22

‘Localization SEO That Works: 10 Real-World Lessons from 14 Markets’

Loved this article by Mateusz Makosiewicz for @ahrefs.bsky.social!

ahrefs.com/blog/localiz...

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

Proven localization SEO tips from Ahrefs to help you grow organic traffic globally with smart, data-led strategies.

ahrefs.com

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Sara Fernández 🐝 @sarafdez.bsky.social · Jun 6

What an event!!! 🤩

Curious about AI Mode? So were we — and our meetup yesterday delivered!

Great conversations, panelists, thoughtful contributions from the audience + the perfect combo of rooftop views & networking! 🍻

Thanks Adsmurai for sponsoring us!

#SEOBarcelona

Sara Fernández 🐝 @sarafdez.bsky.social · Jun 5

You’re awesome!!!!!!!! And you totally deserve this, can’t wait to see your talk!! 😻👏

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Sara Fernández 🐝 @sarafdez.bsky.social · May 19

I’ve always been an advocate of the Oxford comma and the em dash, but since people now associate them with AI-generated content, I’ve been using them less and less. It’s a shame that good grammar and style are now linked to AI when they should just be the standard.

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Sara Fernández 🐝 @sarafdez.bsky.social · May 7

Big news from Figma! 🔥
They’re launching Figma Sites — a full site builder with integrated CMS, so you can design and manage dynamic content all in one place. #config25 #Config2025 @figma.com

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Sara Fernández 🐝 @sarafdez.bsky.social · May 4

ChatGPT is giving me real-time flight information! Check out my LinkedIn post to learn more:

www.linkedin.com/posts/intern...

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 25

My first Sant Jordi as a book author! What a great afternoon—thanks to Friends of Figma Barcelona!!!! 🌹📖 #FoFBarcelona #FriendsofFigma @figma.com

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 22

I miss Poland!!! The solution? Eating pierogi and żurek at my favorite Polish restaurant in Barcelona—Wawel Restobar! 🇵🇱

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 21

Happy Easter! In Catalonia we had our Mona de Pasqua today—no matter where you’re based, hope everyone had a lovely break! 🐣

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 17

Definitely!!!!! 😮‍💨

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Reposted by Sara Fernández 🐝

Anton Shulke @antonshulke.bsky.social · Apr 16

#catoftheday #dogoftheday #seocharity

There is no option to DM images in BSky, so please use my email: anton . shulke at gmail

Please only pictures of cats and dogs, no people on the pictures:)

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 17

@mattgsouthern.bsky.social just read your article on the topic. Tagging you in case it helps adding some extra insights!

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 17

So let’s stop jumping to conclusions or reshaping client strategies just because “Google does it.”

Every site has its own context, goals, and reasons for how international targeting is set up. Let’s respect that. 🙂

#hreflang #ccTLDs #Google #internationalSEO

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 17

They’ve said this is about streamlining UX, not about changing how Search works. And John Mueller (@johnmu.com) himself confirmed: “nothing with hreflang changes.”

This is a Google-specific decision, based on their infrastructure, not a new best practice.

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 17

ccTLDs aren’t dead. Hreflang isn’t dead. Nothing’s changed.

Yes, Google is starting to redirect their ccTLDs to google.com — but that doesn’t mean ccTLDs are suddenly obsolete, or that you should do the same.

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Reposted by Sara Fernández 🐝

John Mueller @johnmu.com · Apr 16

Correct. Nothing with hreflang changes.

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Reposted by Sara Fernández 🐝

Aleyda Solis @aleyda.bsky.social · Apr 15

👀 Google just announced the ultimate ccTLD to gTLD consolidation and they're going to redirect all their Google ccTLDs to google(.)com over the next months. They've clarified this won't affect how search works though! Announcement: blog.google/products/sea...

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Sara Fernández 🐝 @sarafdez.bsky.social · Apr 15

“It’s important to note that while this update will change what people see in their browser address bar, it won’t affect the way Search works, nor will it change how we handle obligations under national laws.”