Gabriel Milland
@gabrielmilland.bsky.social
14K followers 2.4K following 7.2K posts
Mainly research for strategy. Former senior UK government comms official and adviser. Once a journalist. Further back, a historian of the media, war and public opinion. Halberdier. Aggro-centrist. Bristol City FC.
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gabrielmilland.bsky.social
I cannot consider him for a single moment without the video of him starring in the LibDem choir at their 2016 conference gate-crashing into my consciousness. And what I take from that video more any other single thing - apart from "LibDem" - is his love of attention. He's an actor.
gabrielmilland.bsky.social
"The Meloni government's equal opportunities minister has criticized school trips to Auschwitz, which she says unfairly equate anti-Semitism with the far right. This has reignited the heated debate on this notion in Italy's political landscape."
gabrielmilland.bsky.social
Final thing. It's not about "the comms". It's never about "the comms". But if you're so bad at comms that things blow up at the initial announcement stage then you are never going to be able to deliver the policy that *will* make a difference.
gabrielmilland.bsky.social
There was a time when the Chicago Police Department would simply not have put up with something like this...
gregsargent.bsky.social
Wow. Trump's masked federal agents tear-gassed a crowd in Chicago and ended up gassing a bunch of local Chicago cops who were there to *deescalate tensions.* One local cop was captured on film washing out his eyes with a hose:

chicago.suntimes.com/immigration/...
gabrielmilland.bsky.social
Reactive press mode has been devalued, I think. Gone are the press officers who spend hours arguing the toss on the phone with a journalist. None of them even use the phone any more. Too scared of saying the wrong thing.
gabrielmilland.bsky.social
Similarly, scars on his back and all that, but ditto foundation hospitals and academies?
gabrielmilland.bsky.social
Of course - the *key* thing is that ministers themselves are willing to make arguments. But even if they were - and many, it seems, are not - I'm not sure the machine could carry and deliver them.
gabrielmilland.bsky.social
Yes. As a senior civil service comms bod still in Whitehall just messaged me to say: "I don't think ministers are actually keen on making arguments either."
Reposted by Gabriel Milland
electionmaps.uk
Following the announcement of YourParty, support for 'Others' in opinion polls increased from 3.7% to 6.0%. It has since dropped back to 3.7%, with the Greens seemingly gaining, reaching a peak of 10.7%.

electionmaps.uk/polling/vi
gabrielmilland.bsky.social
I think that might be part of it. Ministers need to expect and demand more from their comms teams.
gabrielmilland.bsky.social
That would be precisely the wrong thing to. The *best* use of focus groups is not to gauge opinion but to work out how those opinions are formed, and - most crucially of all - what it takes to change opinion.
gabrielmilland.bsky.social
I think that's absolutely correct. This is the wider crisis in political rhetoric.
gabrielmilland.bsky.social
That's not really true. It might seem to some in Labour that a Tory government is playing on easy setting when it comes to the press. But that's certainly not what it felt like inside that government.
Reposted by Gabriel Milland
mattpeterson.bsky.social
China is deliberately goading Trump into measures that tank the stock market, knowing that his fixation on the market will drive him to capitulate, WSJ reports www.wsj.com/world/china/...
In its trade standoff with Washington, Beijing thinks it has found America's Achilles' heel:
President Trump's fixation on the stock market.
China's leader, Xi Jinping, is betting that the U.S. economy can't absorb a prolonged trade conflict with the world's second-largest economy, according to people close to Beijing's decision-making. China is holding a firm line because of its conviction, the people said, that an escalating trade war will tank markets, as it did in April after Trump announced his so-called Liberation Day tariffs, prompting Beijing to hit back.
China expects that the prospect of another market meltdown ultimately will force Trump to negotiate at an expected summit with Xi late this month, the people said.
gabrielmilland.bsky.social
Changing opinion needs to be something they are willing to engage in, rather than resile from. That will take a culture change.
gabrielmilland.bsky.social
This is perhaps part of a wider crisis in political rhetoric and trust in government. But it's not going to be fixed simply by doing short videos. Civil service communicators - whose responsibility this indeed is - need to raise their game and become more small-p political.
gabrielmilland.bsky.social
Too much stress was, I think, put on behaviour change and other sorts of comms campaigns. Not enough attention has been paid to engaging in areas which are *contested*.
gabrielmilland.bsky.social
Interesting piece. But it's not just about channels, it's about a larger crisis in government comms - and in society - which is not a new thing and goes back perhaps 15 years. Put simply, the Whitehall comms machine has lost the ability to win arguments.
adampayne26.bsky.social
The AI minister says the digital ID announcement is an e.g of where gov must up its online comms game:

“To be able to make sure that when a significant thing is happening, like an announcement on digital ID, we're winning the battle of ideas and arguments…” he tells @zoecrowther.bsky.social
Government Must Do 'A Lot More' To Sell Its Policies Online, Says AI Minister
The minister for artificial intelligence has said the government needs to do “a lot more to win the battle of content online”.
www.politicshome.com
Reposted by Gabriel Milland
arielzellman.bsky.social
Remarkably, as with every previous ceasefire in this war, Hamas is working hard via continued blatant violations, to encourage Israel to "break" its side of the agreement. 3/3
gabrielmilland.bsky.social
It's still pretty poor in comparison to Seumas Milne - who also did PPE at Balliol. The Economist records: "As an undergraduate he was so committed to the Palestinian cause that he spoke with a Palestinian accent and called himself Shams, Arabic for sun."
gabrielmilland.bsky.social
Marchesini. Decent choice. But not easy to find in supermarkets.
gabrielmilland.bsky.social
I bet Samuel tells everyone at Oxford he's from South London.
gabrielmilland.bsky.social
If it wasn't so vomit-inducing it would be a potential sitcom
gabrielmilland.bsky.social
"Workshopping". I do love the idea of the most middle class people in the world commandeering the college boathouse or whatever to come up with slightly twee demands for a death cult to commit mass murder.