K-pop blares, free facial serums are pressed into your eager hands, and no one bats an eye. Just a normal day in Myeongdong, Seoul’s ultimate shopping playground. If this description has intrigued you, then you’re one of the growing crowd who are travelling, focusing on beauty and self-care. So, what is this travel trend called glowmads? What are Glowmads? Glowmads is planning trips with beauty, self-care and wellness in mind.