Adobe Inc. is moving artificial intelligence into a slightly new direction, giving businesses the chance to create “custom generative AI models” rather than fine-tune existing ones. The company is...

Adobe will build custom AI models by training its Firefly model family on a brand's intellectual property.

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Adobe's AI Foundry service lets companies create branded versions of its Firefly models - SiliconANGLE

Adobe has launched AI Foundry, a service that customizes its Firefly AI model for enterprise clients. AI Foundry creates bespoke versions of Firefly, deeply tuned with the company's brand, style, and IP. These models will be multimodal and understand multiple concepts, unlike custom Firefly models. Adobe will rearchitect and retrain Firefly with enterprise IP, keeping it separate from the base model. The Foundry version will be deployed through Firefly Services, accessible via API. Adobe teams will work directly with clients, like an advisory service, to retrain the models. This "deep tuning" involves surgically reopening Firefly-based models and retraining them with the enterprise's data. Home Depot and Walt Disney Imagineering are among the initial customers of AI Foundry. Enterprises customize models to align them with their needs and data, but Adobe is handling the retraining process for Foundry.

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