Think of brand voice as the personality of your business—it’s how you communicate with your audience, the words you use, the tone you set, and the emotions you evoke. Just like individuals have unique ways of speaking and expressing themselves, your business should too. For example, imagine Burberry and Adidas. While both are successful clothing brands, their approach to connecting with customers is entirely different.

Executive branding isn't a vanity project — it's the key to unlocking boardroom access, investor trust and long-term leadership influence.