Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

Investing.com -- Ulta Beauty shares slipped as much as 1% on Thursday as investors weighed fresh competition in the beauty market from Gap. Gap announced plans to expand into cosmetics through its Old Navy and Gap brands. By contrast, shares of Elf Beauty rose more than 4% in early trading. Gap said roughly 150 Old Navy stores will begin selling a wider range of beauty and personal care products this autumn, including Old Navy-branded items. The Wall Street Journal said in a report that there will also be products from established names such as Mario Badescu, E.l.f. and Korean beauty companies TonyMoly and Mixik. The WSJ added that prices will mostly fall under $25, and about 45 locations will feature dedicated beauty shops staffed with advisers. Gap-branded stores will follow next year with a fragrance launch. Chief Executive Richard Dickson, who joined the company in 2023 and has a background in the beauty sector, said in an interview that the strategy signals a willingness to expand beyond apparel. Meanwhile, Gap said in its press release that it "sees a clear and meaningful opportunity to expand into this [cosmetics] category with plans for a phased launch, starting with an initial test-and-learn expression at Old Navy later this fall.” The move comes as more retailers seek to capitalise on the fast-growing beauty market, which Euromonitor projects will reach $129 billion in the U.S. this year, up nearly 4% from 2024. 3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads. Kohl’s has Sephora shops in its stores, while Target previously partnered with Ulta before deciding to end the tie-up. Ulta, long seen as a key player in U.S. specialty beauty retail, now faces the prospect of more mainstream clothing chains competing for younger shoppers and the higher margins beauty products can generate. With GAP making headlines, savvy investors are asking: Is it truly valued fairly? In a market full of overpriced darlings, identifying true value can be challenging. InvestingPro's advanced AI algorithms have analyzed GAP alongside thousands of other stocks to uncover hidden gems. These undervalued stocks, potentially including GAP, could offer substantial returns as the market corrects. In 2025 alone, our AI identified several undervalued stocks that later surged by 50% or more. Is GAP poised for similar growth? Don't miss the opportunity to find out.