KUALA LUMPUR: The strategy to attract tourists to Malaysia for Visit Malaysia Year 2026 (VM2026) cannot use the same approach or template. On the contrary, according to Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi, it needs to be adapted according to each target group. “It depends on the target group. Each target group has events that can attract them. “It cannot use one form of publicity to suit all groups. It needs to be based on different target group segments and the event must suit the target group,” he said when met by the media after launching the Visit […]

KUALA LUMPUR, Feb 1, 2026 — Deputy Prime Minister Ahmad Zahid Hamidi has stressed that promotional strategies for Visit Malaysia 2026 (VM2026) must be tailored to specific target groups rather than relying on a one-size-fits-all approach. He said different segments of tourists have varying interests, preferences, and expectations, making customised marketing strategies essential to maximise …

State Senator Brent Hagenbooth presented Denison with the 2025 Great American Main Street Award and the city received a Tourism Friendly Texas Certified Community designation; state and city officials highlighted downtown revitalization and presented economic impact figures.

City staff said Bothell will market to World Cup visitors using Lodging Tax funds, coordinate transportation guidance to 'Seattle Stadium' matches, and rely on partnerships (Port of Seattle, UW, chamber) while noting FIFA licensing limits that restrict official fan zones to Seattle and Everett.

The Monterey County Board of Supervisors directed staff to form an ad hoc county–city committee to coordinate economic development and tourism planning for the Salinas Intermodal Transportation Center; staff said no consultant funding is anticipated and will return with an update in 2026.

The European Parliament hosted yesterday the conference Sustainable Tourism The Challenges of the Decade, an event organised by Portuguese MEP Sérgio Humberto. Apostolos Tzitzikostas, the European Com...

Brad Dean, CEO of Explore Saint Louis, told the Transportation and Commerce Committee that new economic modeling shows a possible dip in meetings and convention business in 2026; he outlined steps including targeted digital marketing, leveraging major one-off events, a strengthened film office and facility upgrades at the America’s Center and Dome.

Visitor statistics reveal an 11% decrease in South Rim attendance at Grand Canyon in August.

The Utah Film Commission aims to boost film tourism and production resources in Southeastern Utah.

Senators discuss strategies to enhance Georgia's tourism and economic reinvestment opportunities.

City officials highlight unique golf course's potential to attract out-of-state revenue.

Madeira’s president pushes for the return of helicopter travel to attract high-spending visitors and compete with other tourist destinations.

Officials outline flight schedules and potential tourism impacts from Jeju and Hong Kong Airlines.

Monona's tourism strategy emphasizes year-round promotions, local events, and enhanced bike trail access.

Council members discuss the need for better coordination between Marshfield's economic groups.

Visit Marshfield discusses marketing efforts to boost tourism and address local attractions.

County plans to use $40,000 to enhance tourism through targeted events in Mexico.

Citizens voice worries over crime and Scientology's influence as Olympics approach.

Panel reviews economic challenges posed by tariffs and explores tourism strategies with East Coast states.