UX Design: The Glue That Binds (Lessons learnt from 4 years on The Sims Freeplay and Need For Speed: No Limits) This talk was made possible by EA Firemonkeys Speaker; Anna Brandberg (EA FireMonkeys) Why are some games easier to navigate than others? How do some games present huge amounts of information without overwhelming the player, all the while creating enjoyable, seamless game experiences... and yet others we uninstall within minutes? And why are good UX Design processes so crucial to every role within game development? Good UX Design manifests itself in two different ways - player facing and developer facing. So how can we use it to solve problems for our players and create clear, intuitive game UI as a result? Once you’ve identified your target audience and their key needs, how do you help your team help your players? As a developer, understanding and working with UX Design means making your team’s processes faster and more efficient, by wireframing, prototyping, and iterating on your core game mechanics. It is a way of aligning your entire team with a unified vision as you work to create your final product. Join me as I go through the differences between UX Research, UX Design and UI Art, and how to implement these into your processes to make your team as efficient as possible... all the while delivering satisfying, engaging and enjoyable gameplay experiences for your players! Game Connect Asia Pacific 2018: The Walls We’ve Built Ourselves Game Connect Asia Pacific is Australia's premier games development conference and a part of Melbourne International Games Week. Situated in Melbourne, Australia during the October-November period, GCAP is world-renowned for its talks, networking and inclusive environment. Video courtesy of GCAP and the Game Developers' Association of Australia. www.gcap.com.au www.gdaa.com.au

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