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Is It Time to Call the GOP Plan the "MAGA Murder Budget"?
#MAGA #MurderBudget #PoliticalMessaging #ProgressivePolitics #DemocraticLeadership #GOPBudget #PoliticalStrategy #AnatShenkerOsorio #FightFascism #SocialJustice

Is It Time to Call the GOP Plan the "MAGA Murder Budget"?

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The argument for using the term “MAGA Murder Budget,” as outlined in the article from THE FARCE.

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## Why We Can—and Should—Call It the “MAGA Murder Budget”

In the high-stakes world of political messaging, words are weapons. The phrase “MAGA Murder Budget,” as championed by progressive communicators and highlighted in THE FARCE’s recent analysis, is a provocative example of how language can frame policy debates and shape public perception. The question is not just whether we can call the current GOP budget proposal the “MAGA Murder Budget,” but whether we must, given the political and moral urgency of the moment.

### The Power of Framing: Why Hyperbolic Rhetoric Matters

Political messaging is not a contest of facts, but of frames. Republicans have long understood this, deploying emotionally charged language—“death panels,” “job-killing regulations,” “invasion”—to animate their base and define the terms of debate. As THE FARCE notes, Democrats often default to caution, worried that strong language will alienate swing voters or backfire in vulnerable districts. Yet, history shows that carefully calibrated, poll-tested messaging rarely moves the needle in moments of crisis.

The term “MAGA Murder Budget” is not just hyperbole for its own sake. It is a deliberate attempt to break through the numbing normalcy of policy debates and force a moral reckoning. As messaging expert Anat Shenker-Osorio argues, effective communication requires creating a “break from any sense of normalcy.” When the stakes are life and death—when policies threaten to strip health care, food assistance, and basic protections from millions—the language must match the gravity of the threat.

### The Case Against Caution

The instinct for caution is understandable. As the essay points out, the margin for error in Congress is razor-thin; a handful of votes can determine control of the House. Democratic leaders, haunted by the specte…

May 24, 2025 at 8:32 PM

Projeto Brief

@projetobrief.bsky.social

Anat Shenker-Osorio revolucionou campanhas nos EUA com os 3Vs: vilão, vítima e visão. A fórmula que derrotou Trump pode fortalecer a comunicação progressista aqui também. Traduzimos tudo no Persuasão. Leia em: open.substack.com/pub/projetob...

#AnatShenkerOsorio #Persuasão