yokoco.bsky.social
@yokoco.bsky.social
Your organization does important work, but if people can't find you online, how will they discover it?

Skip the SEO expert. Just read our latest article and spend an afternoon connecting more people to your mission.
5 SEO Fixes You Can Make Today (No Tech Expertise Required)
Spend just a few hours optimizing a few things on your website to connect more people with the good work you're doing.
www.yokoco.com
June 5, 2025 at 1:27 PM
WordPress hasn't had a major security vulnerability since 2017. Yet organizations still avoid it based on decade-old myths.

Our advice? Stop making 2025 decisions based on 2015 fears.
WordPress Security: Separating Fact from Fiction in 2025
Debunking WordPress security myths: Discover how modern WordPress meets industry standards & saves $$ over alternatives. Get the facts for 2025.
www.yokoco.com
June 4, 2025 at 6:01 PM
AI killed traditional SEO, but it made websites more important than ever. In a recent article for Startups Magazine, our CEO, Chris Yoko, explains why your website needs to impress both humans AND AI systems to stay relevant.
Your website isn’t dead – but AI is changing what it needs to win | Startups Magazine
AI is rapidly reshaping how people discover and evaluate companies online, fundamentally altering the rules for what makes a website succeed. To stand out in this new era, organisations must begin to gear their strategy toward the AI models that will recognise and recommend them.
startupsmagazine.co.uk
May 29, 2025 at 1:54 PM
Website feeling sluggish but a redesign isn't in the cards? In this economy, who has time (or budget) for that? Get 5 practical approaches that actually work in our latest article.
5 Ways to Boost Website Performance Without a Redesig
Learn 5 practical ways to boost your website performance without a redesign. Perfect for orgs needing results in uncertain times & tight budgets. Quick, impactful solutions.
www.yokoco.com
May 21, 2025 at 12:59 PM
Not sure if your website needs a refresh or a complete rebuild?

We just published a framework to help you decide! Think of it like home renovation - sometimes you just need to update the kitchen, not bulldoze the whole place.
Strategic Website Updates: When to Refresh and When to Rebuild - Yoko Co
Learn when to implement a strategic website refresh versus a complete rebuild with our practical framework. Discover real-world examples & implementation tips for mission-driven organizations.
www.yokoco.com
May 20, 2025 at 3:17 PM
Your website should not be a "set it and forget it" project. Trust us, treating your website with continual care beats the pants off massive redesigns every few years.

One client's site is thriving after TEN YEARS using this approach. Check out the full piece to see how we did it.
Beyond ‘Set It and Forget It’: Why Strategic Website Evolution Outperforms One-Time Projects - Yoko Co
Your website is alive. Not like a zombie—more like a garden. It needs regular care to thrive. But too often, mission-driven organizations treat their websites like new homes: build it once, admire it ...
www.yokoco.com
May 15, 2025 at 1:25 PM
Our PM superstar Diane just shared the roadmap to website project success. Key takeaway: "Finding time to focus on it" is what separates smooth projects from challenging ones.

Full interview on the blog:
Common Website Project Bottlenecks: A Chat with an Expert PM - Yoko Co
Learn how to overcome common website project bottlenecks from an experienced PM. Get expert advice on content creation, technical integration, and timeline management.
www.yokoco.com
April 30, 2025 at 1:19 PM
Just published: practical tips for animal welfare orgs to increase adoptions through better mobile experiences. Because every pet deserves a forever home. 🏠🐾
10 Website Content Personalization Wins for Associations
Stop guessing, start personalizing: This quick guide to content personalization for associations includes practical, real-world personalization tips and strategies for maximum impact.
www.yokoco.com
April 29, 2025 at 2:59 PM
Happy Earth Day from a company that walks the carbon-neutral talk! We're not just offsetting our business emissions but our team's personal footprints too. Because actions > words when it comes to the planet. PS: We built a tool to help other companies do this too!
Yoko Co Still Continues to Remain Carbon Neutral - Yoko Co
Yoko Co is proud to announce that we continue remain committed to continued carbon neutrality. As we’ve mentioned over the last several years we’re incredibly aware of the impact our company has on th...
www.yokoco.com
April 22, 2025 at 7:53 PM
Make your website crisis-ready without losing your mind (or budget). Real talk, no tech jargon, just stuff that works.
Digital Resilience in Uncertain Times: Building Crisis-Ready Websites - Yoko Co
Learn how to build a resilient website that serves your organization during emergencies. Our guide covers technical foundations, content strategy, and governance models for crisis readiness.
www.yokoco.com
April 17, 2025 at 3:04 PM
The energy needed for AI development is so massive that Big Tech isn't waiting around for policy anymore. They're building their own nuclear plants! We're watching how this energy shift might reshape everything. Our CEO Chris Yoko dives into this energy revolution in his latest POWER magazine piece.
Going Nuclear: Why AI Will Lead the Next Energy Transition
As policies and regulations are adjusted to reflect a new presidential administration, the U.S. needs to unleash its full energy potential by embracing
www.powermag.com
April 16, 2025 at 12:11 PM
Remember, accessibility isn't just alt text and contrast ratios. It's really about human connection.
Beyond Compliance: Why Accessible Websites Still Fail Users - Yoko Co
Website accessibility requires more than compliance. Discover 5 principles that create inclusive digital experiences to amplify your mission and connect with all users.
www.yokoco.com
April 11, 2025 at 1:54 PM
Looking for your perfect digital partner? Treat your RFP like a dating profile. Go beyond the generic checklists and show some personality!
The Honest RFP Guide: Finding Your Ideal Web Partner - Yoko Co
A comprehensive guide to putting together a website design RFP, including specs, timelines, common pitfalls, and how to choose the right partner.
www.yokoco.com
April 10, 2025 at 3:18 PM
Businesses obsessing over AI while ignoring climate resilience are missing the bigger threat. $92 billion in climate disaster costs last year alone. The winners will be those who prepare for both disruptions, not just one.
Climate Preparedness: From Crisis Springs Opportunity
Having the systems in place to respond to and (in some cases) capitalize on climate change impacts will ultimately determine which businesses succeed and w...
sustainablebrands.com
April 3, 2025 at 3:23 PM
Most association websites are just one convincing phishing email away from a major breach. Protect yourself with our latest guide on essential security measures.
Protecting Your Association Website: Essential Security Measures You Can Implement Now - Yoko Co
Don't become the latest victim. Discover the non-negotiable security measures every association website should have in place.
www.yokoco.com
April 1, 2025 at 5:52 PM
Is your website fully compliant? Our new guide helps organizations understand what's really at stake, from ADA compliance to data privacy regulations—without the indecipherable jargon.
Navigating the Compliance Maze: A Guide for Mission-Driven Organizations - Yoko Co
Get expert guidance on website compliance for your organization. Learn key standards and when to seek help. Contact us today!
www.yokoco.com
March 27, 2025 at 2:35 PM
What do the best automations do? They unlock cognitive surplus, and liberate people to do the genius thing they're really here for.
Debugging Human Workflow with Sarah Lewis - Yoko Co
Your go-to guide on structured content and taxonomy for websites. Learn how to organize your content effectively with this step-by-step practical approach.
www.yokoco.com
March 26, 2025 at 3:11 PM
Ready to go beyond “Hi, (name)” and up your association’s content personalization game?
10 Website Content Personalization Wins for Associations
Stop guessing, start personalizing: This quick guide to content personalization for associations includes practical, real-world personalization tips and strategies for maximum impact.
www.yokoco.com
March 25, 2025 at 6:38 PM
Want to know a secret about creating real impact? It's rarely about budget size. Chris from our team recently had a great chat with Tony Wilson on the DevLaunch Podcast about how lasting change happens when you align talent with purpose first.
The Rise of Purpose-Driven Business (and Why It Matters)
YouTube video by Accquip
www.youtube.com
March 20, 2025 at 1:59 PM
Your Netflix account is probably more organized than your website. But did you know the same structure that helps you find the perfect show can also help your website users discover the right content?
From Chaos to Clarity: Structure Your Content for Maximum Impact - Yoko Co
Your go-to guide on structured content and taxonomy for websites. Learn how to organize your content effectively with this step-by-step practical approach.
www.yokoco.com
March 18, 2025 at 5:35 PM
Your website search box isn't just a feature—it's a lifeline for users who can't find what they need. But choosing between basic site search, faceted search, and federated search isn't one-size-fits-all. So how do you know which one is right for you?
Faceted vs. Federated vs. Basic Search: How to Deliver the Best Results on Your Website - Yoko Co
Need help navigating website search options? Choose the right search solution for your organization with this breakdown of basic, faceted, and federated search.
www.yokoco.com
March 4, 2025 at 11:19 PM
On your mark, get set…wait! AI implementation isn't a race. The associations winning with AI aren't the ones who jumped in first, they're the ones who started with member problems instead of shiny solutions.
The Thoughtful Association’s Guide to AI: A Member-First Strategy - Yoko Co
AI can transform associations—but only if used wisely. Learn how to take a thoughtful, member-first approach to AI, avoid common pitfalls, and make real impact.
www.yokoco.com
February 26, 2025 at 2:41 PM
Want to know the "secret sauce" for associations looking to harness the power of AI? It's all about content quality. 🍳✨

Think of AI like Ozempic. It's a tool that can help you reach your goals, but it's not a substitute for creating valuable content.

#AI #ContentMarketing #Associations
AI’s “Secret Sauce” for Associations: Content is King - Yoko Co
Discover the secret sauce for AI success in associations: high-quality, AI-ready content. Learn how to create content that fuels personalized recommendations, intelligent search, and member engagement...
www.yokoco.com
February 19, 2025 at 5:25 PM