Jelle Zuidema 🟥
wzuidema.bsky.social
Jelle Zuidema 🟥
@wzuidema.bsky.social
Associate Professor of Natural Language Processing & Explainable AI, University of Amsterdam, ILLC
Ik zie op het etiketje "zeekoe" staan. Of is dat een afleidingsmanoeuvre?
November 22, 2025 at 9:26 AM
Funny that there are separate Wikipedia pages on 'supernormal stimulus' and 'supernormal stimuli'!

I dont know the 'stimuli' book, but its author, Deirdre Barrett, in any case deserves credit for making Brendborg's points well before Brendborg!

(I hope he cites her; I've only heard his podcast).
November 16, 2025 at 7:00 PM
Thanks; corrected thread reposted!
November 16, 2025 at 12:51 PM
Fortunately, a 2009 replication by my former colleagues Carel ten Cate, Michelle Spierings and team showed his conclusions mostly stand!

www.sciencedirect.com/science/arti...
Tinbergen revisited: a replication and extension of experiments on the beak colour preferences of herring gull chicks
Young herring gull, Larus argentatus, chicks peck at the red patch on the lower mandible of their parent's yellow beak. In a famous study on the ‘inst…
www.sciencedirect.com
November 16, 2025 at 12:50 PM
There is, by the way, an interesting twist to the seagull study, which made both the 'supernormal stimulus' and Dutch ethologist Niko Tinbergen famous (Nobel 1973). In it, he made a methodological error. Later, he realized this and (dubiously) back-corrected his data.
November 16, 2025 at 12:50 PM
Supernormal stimuli achieve this by exploiting shortcuts in the behavioral response mechanisms, which of course evolved to deal only with 'normal' stimuli. Describing the appeal of junk food and likes in these terms in not new, but Brendborg's popularization ("Super Stimulated") looks very useful.
Super Stimulated
A better place to buy your books. Support independent journalism with everything you buy. Free UK P&P on online orders over £25
guardianbookshop.com
November 16, 2025 at 12:50 PM
A supernormal stimulus is an exaggerated stimulus that evokes stronger responses than natural stimuli do. Unnatural red spots that make seagull chicks peck more. Added sugar that makes humans eat too much. Super-engaging videos that hijack our attention.

en.wikipedia.org/wiki/Superno...
Supernormal stimulus - Wikipedia
en.wikipedia.org
November 16, 2025 at 12:50 PM
No LLM-assisted writing in this household! Just good old sleep deprivation induced human hallucinations. 😱
November 16, 2025 at 12:41 PM
Ouch, yes! Will delete and post again
November 16, 2025 at 12:38 PM
Marleen Stikker. If you don't know: she's Dutch, internet pioneer, author of "The internet is broken (but we can fix it"), and advocate of citizen science.
waag.org/en/marleen-s...
Waag | Marleen Stikker
Marleen Stikker is founder of Waag.
waag.org
November 11, 2025 at 6:53 PM
Ah, too bad, but still looking forward to it. Great stuff (I discovered your substack [and your career change] only recently, but am enjoying it). I hope it'll resonate with many others as well!
November 6, 2025 at 3:31 PM
What's this about?
October 6, 2025 at 8:42 PM
I look forward to listening to it! Critical reflection on journalism by journalists is much appreciated.
September 14, 2025 at 9:31 PM
Looks like the audio is here: dts.podtrac.com/redirect.mp3...
dts.podtrac.com
September 14, 2025 at 9:16 PM
Honest question: why do you say he has no mandate? What would a mandate be? Given how difficult it is to change an existing system (and yet how important), I'm wondering if there ever is a practical route to transitioning to PR, if a supermajority like Labour's is not enough.
September 7, 2025 at 6:07 PM