Wilfred Mijnhardt
@wmijnhardt.bsky.social
Wilfred (Willem) Mijnhardt, Policy Director General Rotterdam School of Management, Erasmus University (RSM) & Honorary professor at Edinburgh BSchool (EBS-HWU). Passionate for Universities, Business Schools, #excellence #impact #research #RRI #RRBM #PRME
BOTTOM LINE: AI integration is not peripheral enhancement—it's core strategic investment in research quality. Institutions that act now will accrue cumulative advantages. Full briefing: Liu et al. (2025) JASIST. #HigherEd #ResearchImpact #AI
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November 29, 2025 at 12:36 PM
BOTTOM LINE: AI integration is not peripheral enhancement—it's core strategic investment in research quality. Institutions that act now will accrue cumulative advantages. Full briefing: Liu et al. (2025) JASIST. #HigherEd #ResearchImpact #AI
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ACTION ITEMS for business school leaders:
• Invest in computational infrastructure
• Develop AI literacy training at all levels
• Create cross-disciplinary AI research support
• Recognise AI-enhanced research in P&T decisions
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• Invest in computational infrastructure
• Develop AI literacy training at all levels
• Create cross-disciplinary AI research support
• Recognise AI-enhanced research in P&T decisions
8/9
November 29, 2025 at 12:36 PM
ACTION ITEMS for business school leaders:
• Invest in computational infrastructure
• Develop AI literacy training at all levels
• Create cross-disciplinary AI research support
• Recognise AI-enhanced research in P&T decisions
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• Invest in computational infrastructure
• Develop AI literacy training at all levels
• Create cross-disciplinary AI research support
• Recognise AI-enhanced research in P&T decisions
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AI enables researchers to process information beyond human cognitive limits AND uncover hidden connections across knowledge domains. Result: genuinely novel conceptual combinations that drive scientific breakthroughs.
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November 29, 2025 at 12:36 PM
AI enables researchers to process information beyond human cognitive limits AND uncover hidden connections across knowledge domains. Result: genuinely novel conceptual combinations that drive scientific breakthroughs.
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AI-innovation link insignificant before 1980s, now shows dramatic positive effects. Study ends 2019—before ChatGPT/LLMs. The accelerating trajectory suggests current AI advances will amplify benefits further.
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November 29, 2025 at 12:36 PM
AI-innovation link insignificant before 1980s, now shows dramatic positive effects. Study ends 2019—before ChatGPT/LLMs. The accelerating trajectory suggests current AI advances will amplify benefits further.
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Direct AI use → stronger link to disruptive breakthroughs. Knowledge-based AI use → stronger link to novel recombinations. Different pathways to impact. Tailor your institutional AI strategy accordingly.
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November 29, 2025 at 12:36 PM
Direct AI use → stronger link to disruptive breakthroughs. Knowledge-based AI use → stronger link to novel recombinations. Different pathways to impact. Tailor your institutional AI strategy accordingly.
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Combined approach wins. Research using BOTH direct AI methods AND AI knowledge bases achieves highest innovation outcomes. Don't just use AI tools—ensure faculty stay current with AI literature in their domains too.
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November 29, 2025 at 12:36 PM
Combined approach wins. Research using BOTH direct AI methods AND AI knowledge bases achieves highest innovation outcomes. Don't just use AI tools—ensure faculty stay current with AI literature in their domains too.
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Both explicit AI methods (term-based) and building on AI knowledge foundations (citation-based) correlate with breakthrough research. The effect strengthens over time—accelerating returns for early adopters. Liu et al., JASIST 2025.
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November 29, 2025 at 12:36 PM
Both explicit AI methods (term-based) and building on AI knowledge foundations (citation-based) correlate with breakthrough research. The effect strengthens over time—accelerating returns for early adopters. Liu et al., JASIST 2025.
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Study of 32.3M papers (1960-2019) reveals AI use systematically drives scientific innovation. Papers with greater AI integration show significantly higher disruption AND novelty scores.
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November 29, 2025 at 12:36 PM
Study of 32.3M papers (1960-2019) reveals AI use systematically drives scientific innovation. Papers with greater AI integration show significantly higher disruption AND novelty scores.
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The bottom line: "As the next chapter in management education's history is being written, business schools have the opportunity to be its authors rather than its subjects." Essential reading for strategic leaders. 📖
DOI: 10.1177/14761270251385484
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DOI: 10.1177/14761270251385484
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November 28, 2025 at 6:18 PM
The bottom line: "As the next chapter in management education's history is being written, business schools have the opportunity to be its authors rather than its subjects." Essential reading for strategic leaders. 📖
DOI: 10.1177/14761270251385484
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DOI: 10.1177/14761270251385484
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Product mix implications: MBA programmes most vulnerable (codified content). Undergraduate programmes more resilient (socialisation harder to automate). Executive education may expand—initially—as AI creates demand for reskilling. Joint degrees could grow.
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November 28, 2025 at 6:18 PM
Product mix implications: MBA programmes most vulnerable (codified content). Undergraduate programmes more resilient (socialisation harder to automate). Executive education may expand—initially—as AI creates demand for reskilling. Joint degrees could grow.
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Competitive dynamics: Elite schools have advantages (endowments, networks, reputation) but may be constrained by stakeholder conservatism. The paper suggests opportunities exist for proactive mid-tier institutions to launch "radically rethought" programmes.
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November 28, 2025 at 6:18 PM
Competitive dynamics: Elite schools have advantages (endowments, networks, reputation) but may be constrained by stakeholder conservatism. The paper suggests opportunities exist for proactive mid-tier institutions to launch "radically rethought" programmes.
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The donor angle: Tech-savvy funders increasingly look to back institutions demonstrating real AI competency. The case for major gifts strengthens when schools show they're transforming—not just discussing—how AI reshapes management education.
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November 28, 2025 at 6:18 PM
The donor angle: Tech-savvy funders increasingly look to back institutions demonstrating real AI competency. The case for major gifts strengthens when schools show they're transforming—not just discussing—how AI reshapes management education.
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The key strategic asset? RESEARCH. The authors argue this may be "the moment of truth" to show rigor AND relevance. Institutions positioned to generate authoritative insights on AI's organisational impact can strengthen both funding and differentiation.
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November 28, 2025 at 6:17 PM
The key strategic asset? RESEARCH. The authors argue this may be "the moment of truth" to show rigor AND relevance. Institutions positioned to generate authoritative insights on AI's organisational impact can strengthen both funding and differentiation.
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The substitution vs complementarity question: AI can replace analytical tasks, but deep understanding is needed to work WITH AI analysts. Judgment, ethics, leadership become MORE valuable. The net effect depends on how institutions respond.
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November 28, 2025 at 6:17 PM
The substitution vs complementarity question: AI can replace analytical tasks, but deep understanding is needed to work WITH AI analysts. Judgment, ethics, leadership become MORE valuable. The net effect depends on how institutions respond.
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The core challenge: When LLMs match student performance on MBA assignments, what unique value do business schools deliver? Csaszar, Jacobides & Zemsky frame this as a "physician, heal thyself" moment. Schools must apply their strategy expertise to themselves.
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November 28, 2025 at 6:17 PM
The core challenge: When LLMs match student performance on MBA assignments, what unique value do business schools deliver? Csaszar, Jacobides & Zemsky frame this as a "physician, heal thyself" moment. Schools must apply their strategy expertise to themselves.
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Are business schools facing their "third epoch"? A compelling new paper in Strategic Organization argues AI may transform management education as fundamentally as the Gordon-Howell Report did in 1959
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November 28, 2025 at 6:17 PM
Are business schools facing their "third epoch"? A compelling new paper in Strategic Organization argues AI may transform management education as fundamentally as the Gordon-Howell Report did in 1959
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TAKEAWAY: Impact policy implications are clear—invest in foundational research, nurture talent pipelines, embrace the long horizon. Academic neutrality & patience aren't weaknesses; they're distinctive strategic capabilities industry cannot match. 8/8
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November 27, 2025 at 9:30 PM
TAKEAWAY: Impact policy implications are clear—invest in foundational research, nurture talent pipelines, embrace the long horizon. Academic neutrality & patience aren't weaknesses; they're distinctive strategic capabilities industry cannot match. 8/8
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Insight 6: We're entering an "intelligence revolution" comparable to industrial revolution. Schools developing AI research capacity for management & society will contribute foundational knowledge—exactly the long-horizon work where academia excels. 7/8
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November 27, 2025 at 9:30 PM
Insight 6: We're entering an "intelligence revolution" comparable to industrial revolution. Schools developing AI research capacity for management & society will contribute foundational knowledge—exactly the long-horizon work where academia excels. 7/8
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Insight 5: Grand challenges signal strategic direction. Google leaders cite NAE's 14 grand challenges & AI moonshots. Business schools aligning research with society-scale problems position for partnerships & sustained relevance. 6/8
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November 27, 2025 at 9:30 PM
Insight 5: Grand challenges signal strategic direction. Google leaders cite NAE's 14 grand challenges & AI moonshots. Business schools aligning research with society-scale problems position for partnerships & sustained relevance. 6/8
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Insight 4: Clear division of labour emerges. Academia solves foundational problems from positions of intellectual inquiry & neutrality. Industry then engineers insights into products at scale. Neutrality is a strategic asset, not a limitation. 5/8
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November 27, 2025 at 9:30 PM
Insight 4: Clear division of labour emerges. Academia solves foundational problems from positions of intellectual inquiry & neutrality. Industry then engineers insights into products at scale. Neutrality is a strategic asset, not a limitation. 5/8
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Insight 3: Research generates compound returns across fields. PageRank built on 1976 citation analysis research. Academic knowledge creates intellectual arbitrage—foundational work in one domain transforms entirely different industries. 4/8
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November 27, 2025 at 9:30 PM
Insight 3: Research generates compound returns across fields. PageRank built on 1976 citation analysis research. Academic knowledge creates intellectual arbitrage—foundational work in one domain transforms entirely different industries. 4/8
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Insight 2: The talent pipeline matters enormously. Google credits NSF-funded PhDs, Fulbright scholars & faculty as essential to their success. Doctoral programmes aren't just education—they're strategic infrastructure for innovation ecosystems. 3/8
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November 27, 2025 at 9:30 PM
Insight 2: The talent pipeline matters enormously. Google credits NSF-funded PhDs, Fulbright scholars & faculty as essential to their success. Doctoral programmes aren't just education—they're strategic infrastructure for innovation ecosystems. 3/8
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