William Joseph | B Corp
@wjdesign.bsky.social
We design products, services and brands for organisations working for positive change. Instagram @williamjosephdesign. Certified B Corp.
When the Legal Education Foundation asked us to help overhaul their brand and website, we knew it was about more than a fresh logo. It was about enabling their bold new strategy, re-energising their mission and embracing their work as a social justice funder.
www.williamjoseph.co.uk/work/lef-bra...
www.williamjoseph.co.uk/work/lef-bra...
LEF: Transforming the Legal Education Foundation for a more equitable…
We overhauled this funder’s name, visual identity and website to meet their bold new strategy with a brand that balances practicality, professionalism and…
www.williamjoseph.co.uk
September 5, 2025 at 12:39 PM
When the Legal Education Foundation asked us to help overhaul their brand and website, we knew it was about more than a fresh logo. It was about enabling their bold new strategy, re-energising their mission and embracing their work as a social justice funder.
www.williamjoseph.co.uk/work/lef-bra...
www.williamjoseph.co.uk/work/lef-bra...
Choosing an agency is easy. Choosing the right one is harder.
Most pitch processes focus on the obvious stuff — skills, experience, and price. That’s not wrong. But it’s also not enough.
www.williamjoseph.co.uk/blog/the-rea...
Most pitch processes focus on the obvious stuff — skills, experience, and price. That’s not wrong. But it’s also not enough.
www.williamjoseph.co.uk/blog/the-rea...
The questions that show how agencies really work
Even the best agencies face tough, day-to-day challenges that directly affect how they work with you and the results they can deliver. While some team…
www.williamjoseph.co.uk
August 28, 2025 at 1:28 PM
Choosing an agency is easy. Choosing the right one is harder.
Most pitch processes focus on the obvious stuff — skills, experience, and price. That’s not wrong. But it’s also not enough.
www.williamjoseph.co.uk/blog/the-rea...
Most pitch processes focus on the obvious stuff — skills, experience, and price. That’s not wrong. But it’s also not enough.
www.williamjoseph.co.uk/blog/the-rea...
Our next digital leaders retro is 18 Sept 1-2:30pm 🍁
These virtual events are for anyone leading digital in a charity or not-for-profit organisation (could be digital, comms, marketing or content teams).
www.eventbrite.co.uk/e/wj-charity...
These virtual events are for anyone leading digital in a charity or not-for-profit organisation (could be digital, comms, marketing or content teams).
www.eventbrite.co.uk/e/wj-charity...
WJ Charity Digital Leaders Autumn Retro
Join other charity digital leaders in discussing what's gone well and what could have gone better recently.
www.eventbrite.co.uk
August 7, 2025 at 2:20 PM
Our next digital leaders retro is 18 Sept 1-2:30pm 🍁
These virtual events are for anyone leading digital in a charity or not-for-profit organisation (could be digital, comms, marketing or content teams).
www.eventbrite.co.uk/e/wj-charity...
These virtual events are for anyone leading digital in a charity or not-for-profit organisation (could be digital, comms, marketing or content teams).
www.eventbrite.co.uk/e/wj-charity...
Reposted by William Joseph | B Corp
Need a good summer read? Make it Yellowface, and then join us for the next book club:
🗓️ Tues 30 Sep
🕕 6pm for 6.15pm start
📍 The Perseverance, WC1N
🍕 Pizza and 🍷 drinks courtesy of @wjdesign.bsky.social
📔 Yellowface by Rebecca R. Kuang
Sign up for free ⬇️ www.eventbrite.co.uk/e/charity-bo...
🗓️ Tues 30 Sep
🕕 6pm for 6.15pm start
📍 The Perseverance, WC1N
🍕 Pizza and 🍷 drinks courtesy of @wjdesign.bsky.social
📔 Yellowface by Rebecca R. Kuang
Sign up for free ⬇️ www.eventbrite.co.uk/e/charity-bo...
Charity Book Club - September (in-person)
We’ll be meeting in person to discuss Yellowface by Rebecca F. Kuang
www.eventbrite.co.uk
August 5, 2025 at 7:41 PM
Need a good summer read? Make it Yellowface, and then join us for the next book club:
🗓️ Tues 30 Sep
🕕 6pm for 6.15pm start
📍 The Perseverance, WC1N
🍕 Pizza and 🍷 drinks courtesy of @wjdesign.bsky.social
📔 Yellowface by Rebecca R. Kuang
Sign up for free ⬇️ www.eventbrite.co.uk/e/charity-bo...
🗓️ Tues 30 Sep
🕕 6pm for 6.15pm start
📍 The Perseverance, WC1N
🍕 Pizza and 🍷 drinks courtesy of @wjdesign.bsky.social
📔 Yellowface by Rebecca R. Kuang
Sign up for free ⬇️ www.eventbrite.co.uk/e/charity-bo...
Branding can sometimes seem like a bit of a mysterious and overwhelming process with many different approaches, so what’s best for a charity?
www.williamjoseph.co.uk/blog/why-cha...
www.williamjoseph.co.uk/blog/why-cha...
Everything you need to know before you rebrand your charity
If you’re working in a charity and have reached a point where your brand is a bit tired, or your organisation has made a strategic shift and your identity…
www.williamjoseph.co.uk
July 8, 2025 at 3:51 PM
Branding can sometimes seem like a bit of a mysterious and overwhelming process with many different approaches, so what’s best for a charity?
www.williamjoseph.co.uk/blog/why-cha...
www.williamjoseph.co.uk/blog/why-cha...
A change of scene isn’t a shortcut to productivity
We’re often told: “Stuck on something? Try working somewhere else.” And it’s not bad advice — but it misses the point.
Read the full blog to understand what different spaces suite different types of work
www.williamjoseph.co.uk/blog/how-to-...
We’re often told: “Stuck on something? Try working somewhere else.” And it’s not bad advice — but it misses the point.
Read the full blog to understand what different spaces suite different types of work
www.williamjoseph.co.uk/blog/how-to-...
How to match your task to your space
Why a change of scene doesn’t work unless your work changes too
www.williamjoseph.co.uk
July 3, 2025 at 3:42 PM
A change of scene isn’t a shortcut to productivity
We’re often told: “Stuck on something? Try working somewhere else.” And it’s not bad advice — but it misses the point.
Read the full blog to understand what different spaces suite different types of work
www.williamjoseph.co.uk/blog/how-to-...
We’re often told: “Stuck on something? Try working somewhere else.” And it’s not bad advice — but it misses the point.
Read the full blog to understand what different spaces suite different types of work
www.williamjoseph.co.uk/blog/how-to-...
How we’ve used content modelling and structured content for digital products - a walkthrough from @lucykp.bsky.social www.williamjoseph.co.uk/blog/designi...
Designing connected content
The main benefits of structured content and content modelling are: Reusability : to be able to create once, publish everywhere (the ‘COPE’ model) where…
www.williamjoseph.co.uk
June 25, 2025 at 10:25 AM
How we’ve used content modelling and structured content for digital products - a walkthrough from @lucykp.bsky.social www.williamjoseph.co.uk/blog/designi...
Every foundation wants to put more money into the hands of people and organisations who haven’t had access before. Based on what we've built and tested across several organisations, here are the changes that make a real difference. www.williamjoseph.co.uk/blog/digital...
Digital inclusion for foundations
Here’s what we’ve learned from projects for Paul Hamlyn Foundation , NCVO , City Bridge Foundation , Q community , and most recently the Nuffield…
www.williamjoseph.co.uk
June 24, 2025 at 2:02 PM
Every foundation wants to put more money into the hands of people and organisations who haven’t had access before. Based on what we've built and tested across several organisations, here are the changes that make a real difference. www.williamjoseph.co.uk/blog/digital...
Confidence & empathy aren’t personality traits. They’re shaped by context. Here's how leaders can:
- Create environments where people are their best
- Use structure to build trust when it’s missing
- Grow confidence and empathy in their teams (and themselves) www.williamjoseph.co.uk/blog/the-pow...
- Create environments where people are their best
- Use structure to build trust when it’s missing
- Grow confidence and empathy in their teams (and themselves) www.williamjoseph.co.uk/blog/the-pow...
The power of confidence and empathy
Confidence, empathy, and even trust are shaped not just by the person but by their environment. This is not a flaw in the individual but a reflection of…
www.williamjoseph.co.uk
June 16, 2025 at 9:32 AM
Confidence & empathy aren’t personality traits. They’re shaped by context. Here's how leaders can:
- Create environments where people are their best
- Use structure to build trust when it’s missing
- Grow confidence and empathy in their teams (and themselves) www.williamjoseph.co.uk/blog/the-pow...
- Create environments where people are their best
- Use structure to build trust when it’s missing
- Grow confidence and empathy in their teams (and themselves) www.williamjoseph.co.uk/blog/the-pow...
How to make better pitching decisions by helping people feel like they belong www.williamjoseph.co.uk/blog/running...
Running safer pitches
People do their best work when they feel safe. If they’re worried about how they’re being perceived or ‘saying the wrong thing’, they’re not going to take…
www.williamjoseph.co.uk
June 12, 2025 at 2:23 PM
How to make better pitching decisions by helping people feel like they belong www.williamjoseph.co.uk/blog/running...
Reposted by William Joseph | B Corp
Just under a month to go until our #CharityContent Conference on 10 July, and we’ve added even more to the agenda. Join us for a full day of content strategies, principles, systems and skills that will help you scale content across your organisation: https://bit.ly/3Fjmj1p
June 12, 2025 at 9:30 AM
Just under a month to go until our #CharityContent Conference on 10 July, and we’ve added even more to the agenda. Join us for a full day of content strategies, principles, systems and skills that will help you scale content across your organisation: https://bit.ly/3Fjmj1p
From content strategy approaches and practicalities, to stakeholder engagement and motivating your content team, our content strategy community of practice covered a lot of ground!
Read on to learn the main takeaways from our first cohort www.williamjoseph.co.uk/blog/the-rea...
Read on to learn the main takeaways from our first cohort www.williamjoseph.co.uk/blog/the-rea...
The realities of creating and embedding content strategy in charities
Our content strategy community of practice brings together people from across charities to discuss ideas, share challenges and come up with new approaches…
www.williamjoseph.co.uk
June 11, 2025 at 10:00 AM
From content strategy approaches and practicalities, to stakeholder engagement and motivating your content team, our content strategy community of practice covered a lot of ground!
Read on to learn the main takeaways from our first cohort www.williamjoseph.co.uk/blog/the-rea...
Read on to learn the main takeaways from our first cohort www.williamjoseph.co.uk/blog/the-rea...
Team planning and capacity, influencing senior stakeholders to prioritise content strategy, making AI accessible to everyone and keeping up with SEO - here's what digital leaders care about this Spring www.williamjoseph.co.uk/blog/spring-...
Spring 2025 digital leaders retrospective
We held a retrospective with digital, content and communications leaders from a range of charities and not-for-profit organisations to gauge how things…
www.williamjoseph.co.uk
May 29, 2025 at 3:27 PM
Team planning and capacity, influencing senior stakeholders to prioritise content strategy, making AI accessible to everyone and keeping up with SEO - here's what digital leaders care about this Spring www.williamjoseph.co.uk/blog/spring-...
As we reach 20 years of William Joseph, our co-founder @chrishammond64.bsky.social shares his reflections www.williamjoseph.co.uk/blog/20-year...
20 years of William Joseph
What's more valuable, I feel, are all the wonderful people along the way who may or may not know how much they've contributed to shaping what we do and…
www.williamjoseph.co.uk
May 28, 2025 at 11:22 AM
As we reach 20 years of William Joseph, our co-founder @chrishammond64.bsky.social shares his reflections www.williamjoseph.co.uk/blog/20-year...
When Em Stroud – also known as The Comic Coach – spoke to us and our clients, she made a powerful case for why laughter, positive thinking and play are not ‘nice-to-haves’. They are essential tools for building stronger, more connected teams.
Every leader wants their team to do great work and feel great doing it. What if the key to unlocking that joy and productivity was as simple as play?
How to bring more of it into your team ⬇️
www.williamjoseph.co.uk/blog/how-to-...
How to bring more of it into your team ⬇️
www.williamjoseph.co.uk/blog/how-to-...
How to bring more play into your team – and why you should
Bringing more play into your team is not about forcing fun, it’s about creating space for laughter, positive thinking and presence. When play is part of…
www.williamjoseph.co.uk
May 20, 2025 at 12:22 PM
When Em Stroud – also known as The Comic Coach – spoke to us and our clients, she made a powerful case for why laughter, positive thinking and play are not ‘nice-to-haves’. They are essential tools for building stronger, more connected teams.
🧭 Does your digital team feel like it’s constantly being restructured? One year it’s centralised. The next, everyone’s embedded across departments. Then back again. Repeat.
We’ve seen this play out across the sector many times. The real issue is not the structure, it’s the support.
We’ve seen this play out across the sector many times. The real issue is not the structure, it’s the support.
Why digital teams keep shifting shape and what to do instead
Digital is embedded across teams, everyone has a bit of ownership, and things feel more ‘empowered’. It’s not about structure, it’s about support This…
www.williamjoseph.co.uk
May 15, 2025 at 2:44 PM
🧭 Does your digital team feel like it’s constantly being restructured? One year it’s centralised. The next, everyone’s embedded across departments. Then back again. Repeat.
We’ve seen this play out across the sector many times. The real issue is not the structure, it’s the support.
We’ve seen this play out across the sector many times. The real issue is not the structure, it’s the support.
Making the jump from specialist to leader isn’t about doing more. It’s about doing differently.
We’ve pulled together thoughts from across the William Joseph team on what helped (and what didn’t) as we navigated that journey ourselves.
We’ve pulled together thoughts from across the William Joseph team on what helped (and what didn’t) as we navigated that journey ourselves.
Navigating the jump from specialist to leader
Why moving into leadership feels weird When your sense of value has come from delivering – writing the strategy, fixing the UX flow, shipping the product…
www.williamjoseph.co.uk
May 14, 2025 at 9:29 AM
Making the jump from specialist to leader isn’t about doing more. It’s about doing differently.
We’ve pulled together thoughts from across the William Joseph team on what helped (and what didn’t) as we navigated that journey ourselves.
We’ve pulled together thoughts from across the William Joseph team on what helped (and what didn’t) as we navigated that journey ourselves.
How to reach audiences marginalised by society
The invisible barriers
Charities often talk about reaching new audiences, but the truth is, many people who could benefit most from support are the least likely to trust or…
www.williamjoseph.co.uk
May 13, 2025 at 1:39 PM
How to reach audiences marginalised by society
We're so pleased to support this group, and to make a donation to a charity after each event that relates to the book.
Sign up for the next one: www.eventbrite.co.uk/e/charity-bo...
Sign up for the next one: www.eventbrite.co.uk/e/charity-bo...
May 12, 2025 at 2:38 PM
We're so pleased to support this group, and to make a donation to a charity after each event that relates to the book.
Sign up for the next one: www.eventbrite.co.uk/e/charity-bo...
Sign up for the next one: www.eventbrite.co.uk/e/charity-bo...
In our latest blog, we discuss retros.
They’ve become a big part of our way of working and have helped the team become closer and collaborate more effectively.
Read on to get practical tips for keeping them fresh and useful, and get in touch if we can help.
They’ve become a big part of our way of working and have helped the team become closer and collaborate more effectively.
Read on to get practical tips for keeping them fresh and useful, and get in touch if we can help.
How to run effective retrospectives by making them fun, flexible, and…
However, to keep them valuable, it’s essential to mix up formats, connect discussions to current events, and ensure a positive, action-focused atmosphere.…
www.williamjoseph.co.uk
May 7, 2025 at 2:20 PM
In our latest blog, we discuss retros.
They’ve become a big part of our way of working and have helped the team become closer and collaborate more effectively.
Read on to get practical tips for keeping them fresh and useful, and get in touch if we can help.
They’ve become a big part of our way of working and have helped the team become closer and collaborate more effectively.
Read on to get practical tips for keeping them fresh and useful, and get in touch if we can help.
Thank you so much for sharing @ruthstokeswords.bsky.social, we're so glad you enjoyed it.
It was a really special group at the first Content Community of Practice, and we can't wait to share a summary of the themes in the coming weeks.
Well done @yasgeorgiou.bsky.social for making it happen
It was a really special group at the first Content Community of Practice, and we can't wait to share a summary of the themes in the coming weeks.
Well done @yasgeorgiou.bsky.social for making it happen
Went to a kick-off session for a charity content strategy working group yesterday. So good to meet other content people in real life and hear experiences. I have some notes that I’m thinking over. Thank you @wjdesign.bsky.social for bringing us together.
May 7, 2025 at 11:54 AM
Thank you so much for sharing @ruthstokeswords.bsky.social, we're so glad you enjoyed it.
It was a really special group at the first Content Community of Practice, and we can't wait to share a summary of the themes in the coming weeks.
Well done @yasgeorgiou.bsky.social for making it happen
It was a really special group at the first Content Community of Practice, and we can't wait to share a summary of the themes in the coming weeks.
Well done @yasgeorgiou.bsky.social for making it happen
It's been an exciting couple of weeks for us since the new @booktrust.org.uk website launched, and we're really pleased and proud to share the new booktrust.org.uk with everyone involved in getting children reading 📖.
Our website's had a glow up! ✨
We've revamped booktrust.org.uk, making it easier to find the resources and support you need.
We hope you love it, but we know there may be a few teething issues, so let us know if anything isn't quite right on [email protected].
We've revamped booktrust.org.uk, making it easier to find the resources and support you need.
We hope you love it, but we know there may be a few teething issues, so let us know if anything isn't quite right on [email protected].
May 1, 2025 at 9:54 AM
It's been an exciting couple of weeks for us since the new @booktrust.org.uk website launched, and we're really pleased and proud to share the new booktrust.org.uk with everyone involved in getting children reading 📖.
💩 Your team's culture isn’t defined by your values statement. It’s defined by who picks up the dog poo
👉 In this post, we explore why the unglamorous stuff is actually the clearest indicator of a high-performing culture—and what leaders can do
www.williamjoseph.co.uk/blog/picking...
👉 In this post, we explore why the unglamorous stuff is actually the clearest indicator of a high-performing culture—and what leaders can do
www.williamjoseph.co.uk/blog/picking...
Picking up the dog poo
Discover why small, unseen acts of collaboration—like picking up the "dog poo"—are the clearest sign your team culture is working.
www.williamjoseph.co.uk
April 29, 2025 at 11:52 AM
💩 Your team's culture isn’t defined by your values statement. It’s defined by who picks up the dog poo
👉 In this post, we explore why the unglamorous stuff is actually the clearest indicator of a high-performing culture—and what leaders can do
www.williamjoseph.co.uk/blog/picking...
👉 In this post, we explore why the unglamorous stuff is actually the clearest indicator of a high-performing culture—and what leaders can do
www.williamjoseph.co.uk/blog/picking...
Practical advice and tips for anyone in a position to support those returning from maternity leave
www.williamjoseph.co.uk/blog/what-ca...
www.williamjoseph.co.uk/blog/what-ca...
What can managers do to help people coming back from maternity or…
Open dialogue and empathy Everyone’s experience of maternity or parental leave is different. How people feel about returning to work and the support that…
www.williamjoseph.co.uk
April 22, 2025 at 3:19 PM
Practical advice and tips for anyone in a position to support those returning from maternity leave
www.williamjoseph.co.uk/blog/what-ca...
www.williamjoseph.co.uk/blog/what-ca...
Ever been in a project kickoff where the list of “must-have” features keeps growing… but no one can quite explain why?
Focusing on problems to solve instead of just gathering requirements can transform the way you build products, websites, and services.
www.williamjoseph.co.uk/blog/problem...
Focusing on problems to solve instead of just gathering requirements can transform the way you build products, websites, and services.
www.williamjoseph.co.uk/blog/problem...
Problems to solve: a simple technique to shape your project
Discover how shifting from traditional requirements gathering to a "problems to solve" approach can simplify your digital projects, improve focus, and…
www.williamjoseph.co.uk
April 16, 2025 at 2:25 PM
Ever been in a project kickoff where the list of “must-have” features keeps growing… but no one can quite explain why?
Focusing on problems to solve instead of just gathering requirements can transform the way you build products, websites, and services.
www.williamjoseph.co.uk/blog/problem...
Focusing on problems to solve instead of just gathering requirements can transform the way you build products, websites, and services.
www.williamjoseph.co.uk/blog/problem...